Abstract
The article analyzes the effectiveness of using perception maps based on scientific research. The use of perception maps in the analysis of positioning strategies of leading universities in Western Europe in the international information space, in particular, with the example of leading universities in Belgium (Leuven Catholic University, Ghent University, Louvain Catholic University, Brussels University (ULB), Free University of Brussels (VUB)). An algorithm has been developed for conducting a comparative pedagogical analysis of positioning strategies of leading universities in Europe in the international information space.
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