Abstract
The article substantiates the expediency of using the interactive training technologies of teaching in the educational process for students of tourism specialities. The essence of interactive teaching methods has been analysed. The advantages and features of using the interactive methods in the educational process have been highlighted. In the context of the tourism specialists’ professional competences formation, a conceptual structure of the training including content blocks, methods of work, expected results have been developed. On the basis of the interactive teaching technologies, a training concerning the development of an advertising campaign for a tourism company has been developed. Taking into account the specifics of the tourism industry, the authors have suggested a step-by-step running of an advertising campaign of the tourism company. The article also highlights the advantages and disadvantages of advertising in tourism industry.
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