The typology of drones-based initiatives by Italian museums

Abstract

ABSTRACT This study explores the emerging role of drones in museum management, with a special focus on the Italian context. Despite their prevalent use in other fields, drones remain underexplored in the museum sector outside of their archaeological applications. This study develops a comprehensive typology of drone applications in museums, with the aim of providing a roadmap for both academics and practitioners. In a multiple case study conducted across 18 Italian museums, the authors interviewed directors and staff involved in 34 drone-based projects. The findings reveal the diverse applications of drones, from marketing and heritage conservation to security and research, highlighting their potential to add value to heritage assets and visitor experiences. This paper also discusses the organisational implications of drone technology in museums, including strategy integration, privacy concerns and opportunities for cross-departmental collaboration.