Abstract
This chapter aims to study the international communication patterns of Chinese media. Six media organizations were selected, including Xinhua news agency, People's Daily, China Central Television, China Radio International, China Daily and Chinese News Service. The chapter analyzes China's international communication strategy and approaches through reviewing these patterns. International communication is an important way to express China's own identity, in how it presents China's mode of development to gain the respect of the world. The international communication strategies presented by new media will become a major investment target for China. The first phase is 'international news reporting' in which, for quite a long time, the main task for Chinese mainstream media was to explain the world to China. The second phase is to present China's development to the world through establishing its own voice in multiple foreign languages. The third phase is a status that Chinese media is hoping to achieve, which is 'to explain the world to the world'.
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