Abstract
Amazon's Kindle Fire is a 7in touchscreen tablet that went on sale in the US late last year at the very low retail price of $199. The company is expected to announce European launch dates shortly with pricing in a broadly comparable range. Backed by the popular Kindle e-reader brand, access to the online retailer's stock of digital media and a huge marketing campaign, the colour tablet achieved sales of about one million units per week in its first 11 weeks on the market. It is Amazon's most successful product to date.
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