Abstract
This paper aims to examine the development of four candidates for West Java Governor campaign in one week campaign from February 27 to March 5, 2018 in social media Instagram and Twitter. Couple of candidates for governor: (1) Ridwan Kamil-Uu Ruzhanul; (2) TB Hasanuddin - Anton Charliyan; (3) Sudrajat - Ahmad Syaikhu and (4) Deddy Mizwar - Dedi Mulyadi. The research method used Virtual Ethnography The research method used Virtual Ethnography. The results showed: (1) Four candidates have media instagram and twitter simultaneously in their campaign, unless the TB partner Hasanuddin-Anton Charliyan uses their own personal twitter. (2) The content submitted by the candidates is still very normative, namely in the form of activities: visits to the areas meet people in various places, traditional markets; KRL passengers; visiting the religious leaders; meeting party cadres in the regions; meeting labours; fishermen; meeting volunteers and inaugurate the winning house. Candidates create a Tagline Campaign: (1) “RinduJabarJuara”; (2) “Jabarhasanah”; (3) “Jabar asyik” and (4) “bekerja melayani”
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