Abstract
In Today's World Marketers are facing with new challenges and opportunities within this digital era. The effect of digital marketing communication on products like clothes, books, fashion accessories, banks, gaming, shopping, fee payment etc. has been done, these digital technologies specifies the environment, actions and outcomes of the marketing strategies and understands how the product is being perceived by the market.
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More From: JIMS8I International Journal of Information Communication and Computing Technology
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