The Strengthening Link Between Donald Trump’s Online Attention and Wall Street Sentiment

  • Abstract
  • Literature Map
  • Similar Papers
Abstract
Translate article icon Translate Article Star icon
Take notes icon Take Notes

The influence of Donald Trump on media and public discourse has been a topic of extensive analysis. His unparalleled communication skills and ability to dominate online attention raise questions about the potential market implications of his media presence. This study examines weekly data from 2020 to 2025 to test the relationship between online search interest in Trump, measured by Google Trends, and bullish sentiment from the American Association of Individual Investors survey. Ordinary least squares and Granger causality analyses reveal that increases in Trump-related search activity not only coincide with but also precede rises in investor optimism. The effect strengthens markedly in the post-2024 U.S. election period, where the explanatory power of Trump-related attention is significantly higher. These findings demonstrate that Trump’s sustained media prominence continues to shape market psychology beyond formal policymaking, establishing political attention as a causal driver of investor sentiment. The results contribute to behavioral finance by showing how digital attention metrics capture the psychological transmission of political influence to financial markets.

Similar Papers
  • Research Article
  • Cite Count Icon 6
  • 10.1007/s00431-021-04049-4
The association of online search interest with polio cases and vaccine coverage: an infodemiological and ecological study.
  • Mar 27, 2021
  • European journal of pediatrics
  • Elbert John V Layug + 3 more

Achievement of universal eradication of paralytic poliomyelitis has remained a challenge. Despite the general decline in cases, multiple outbreaks attributed to poor vaccination still occur. Noncompliance from vaccination can be improved through education on various media platforms. In the internet age, online health-seeking behavior plays a significant role in this regard. Hence, our study investigated the association between global online search interest in polio with the number of polio cases and vaccination coverage. This infodemiological and ecological study utilized Google Trends' search volume index (SVI) for "polio" and the World Health Organization data on the number of polio cases (PC) and vaccine coverage rate (VCR) per country between 2006 and 2019. Associations between SVI for "polio" with PC and with VCR were evaluated. From the years 2006 to 2019, the global inquiry for this term was highest (i.e., SVI at 100) last October 2018. There was a direct correlation between the SVI for "polio" and PC while there was an inverse relationship between SVI and VCR per country per year. Both relationships have weak to moderate strength of associations. Based on our models, a one-unit increase in the SVI leads to a 3.8% increase in the number of polio cases. On the other hand, a one-unit increase in the SVI leads to a 0.01% decrease in the VCR.Conclusions: Dynamic changes in global SVIs for polio may reflect fluctuations in the number of polio cases and rates of vaccine coverage. Our study brings into light the largely untapped and potential use of online search behavior for polio to anticipate changes in PC and VCR in real-time. What is Known: •Parental vaccine hesitancy is a strong hindrance to the eradication of vaccine-preventable diseases. •The internet is a major source of information that modifies this attitude. What is New: •Internet health-seeking behavior can be measured using Google Trends' search volume index and can be used to correlate to certain aspects of public health determinants of a certain disease. •Google Trends' search volume index correlates with the number of polio cases/immunization rates, and this provides a basis for considering public health measures online.

  • Research Article
  • 10.1007/s12546-025-09374-1
Exploring the digital footprints of migration: insights from google trends and protection seekers’ applications to Germany
  • May 17, 2025
  • Journal of Population Research
  • Dmitry Erokhin

This study investigates the potential of using Google Trends data to understand migration dynamics, focusing on people seeking protection in Germany between 2015 and 2019. By analyzing the relationship between changes in migration flows, expressed as percentage changes, and online search interest in Germany from origin countries, the study explores how digital behavior may reflect migration intentions. A weak but statistically significant positive correlation is observed, with regression analyses indicating a stronger relationship when controlling for year- and country-fixed effects. Notably, the coefficient increases markedly when focusing specifically on the top 10 origin countries, highlighting the potential of digital indicators in capturing migration intentions during acute migratory crises. The findings support the hypothesis that spikes in online search interest could signal interest in Germany among people seeking protection prior to migration. Despite limitations such as the reliance on relative search interest and low predictive power in the simple model, the study demonstrates the potential utility of digital data as a supplementary tool in migration research. Integrating such insights with traditional data sources can enhance understanding of the multifaceted drivers behind migration flows.

  • Research Article
  • 10.4103/indianjpsychiatry_401_25
Monitoring pregabalin use through online interest: A trend analysis using google search and consumption data
  • Sep 1, 2025
  • Indian Journal of Psychiatry
  • Abhishek Ghosh + 2 more

Background:Google Trends (GT) offers the novel approach for real-time monitoring of pregabalin-related online interest.Aim:We examined whether the online interest in pregabalin captured by GT could approximate temporal trends and correlate with cross-national and state-level patterns of pregabalin consumption globally and in India.Methods:Relative Search Volume (RSV) for “pregabalin” was retrieved from GT for global and Indian data (2008–2018). Consumption data were sourced from the IQVIA-MIDAS database and expressed as defined daily doses per 10,000 inhabitants per day (DDD/TID). For India, in the absence of state-level pregabalin consumption data, prevalence of opioid and sedative use was used as proxy indicators. Temporal trends were analyzed using Locally Weighted Scatterplot Smoothing, changepoint analysis, and cross-correlation function (CCF) with lagged regression. Pearson’s correlation assessed cross-sectional associations between RSV and consumption data across 42 countries (2018) and 32 Indian states (2019).Results:Online interest in pregabalin increased significantly over time globally (F = 202.28, P < 0.0001). CCF analysis showed strongest association at lag 0 (XCF = 0.98, P < .0001), indicating that online search interest and actual consumption occurred concurrently in the same year. RSV and pregabalin consumption were modestly correlated across countries (r = 0.44, P = 0.003). In India, state-level RSV moderately correlated with opioid (r = 0.44, P = 0.01) and sedative (r = 0.37, P = 0.04) use.Conclusion:GT has a potential role in monitoring online interest related to pregabalin, which may serve as an indirect indicator of public engagement or awareness.

  • Abstract
  • 10.1136/archdischild-2021-europaediatrics.472
472 European online search patterns of flu vaccination during the COVID-19 pandemic
  • Oct 1, 2021
  • Archives of Disease in Childhood
  • Inês Silva Costa + 2 more

Google Trends (GT) is an online data tool that measures Relative Search Volume (RSV). In medical settings, it has proven to be associated with patient´s perceptions and even changes in...

  • Research Article
  • 10.1111/1468-5973.70045
Google Trends and Media Coverage: A Comparison During the COVID‐19 Pandemic
  • Apr 6, 2025
  • Journal of Contingencies and Crisis Management
  • Katja Schulze + 2 more

ABSTRACTSince the start of the COVID‐19 pandemic, infodemiological studies have utilized Google Trends (GT) data to monitor and predict changes in public interest and social behavior. However, the question posed by researchers regarding the relation between online search interest and public media coverage has remained mostly unanswered. Moreover, many studies focus their research mainly on disease labels and symptoms. Thus, this article aims to contribute to crisis research, providing a long‐term analysis of Google search queries and media coverage in Germany between January 2020 and December 2022, incorporating a broad range of different keywords and categories. The study identified strong correlations between GT and public media data for the categories of disease labels, dynamics, and severity, followed by moderate to strong correlations for characteristics. GT analysis of these keywords may be suitable to monitor public awareness, validate the media impact and assess the efficacy of health communication strategies. Since the results for symptoms showed no significant relation, disease symptoms may serve as valuable keywords for surveilling or forecasting the spread of infectious diseases. The study emphasizes the significance of examining the relationship between media coverage and information‐seeking behavior during pandemics and other crises.

  • Research Article
  • Cite Count Icon 9
  • 10.1016/j.yebeh.2022.108730
Infodemiology of autoimmune encephalitis, autoimmune seizures, and autoimmune epilepsy: An analysis of online search behavior using Google Trends
  • May 24, 2022
  • Epilepsy &amp; Behavior
  • Katrina T Roberto + 3 more

Infodemiology of autoimmune encephalitis, autoimmune seizures, and autoimmune epilepsy: An analysis of online search behavior using Google Trends

  • Research Article
  • 10.1097/ju.0000000000002589.17
MP35-17 ONLINE USER TRENDS FOR TESTICULAR AND PELVIC PAIN
  • May 1, 2022
  • Journal of Urology
  • Garrick Greear + 5 more

MP35-17 ONLINE USER TRENDS FOR TESTICULAR AND PELVIC PAIN

  • Research Article
  • Cite Count Icon 6
  • 10.1186/s12883-021-02258-w
Google search behavior for meningitis and its vaccines: an infodemiological study
  • Jun 23, 2021
  • BMC Neurology
  • John Angelo Luigi S Perez + 2 more

BackgroundThe internet has made significant contributions towards health education. Analyzing the pattern of online behavior regarding meningitis and vaccinations may be worthwhile. It is hypothesized that the online search patterns in meningitis are correlated with its number of cases and the search patterns of its related vaccines.MethodsThis was an infodemiological study that determined the relationship among online search interest in meningitis, its worldwide number of cases and its associated vaccines. Using Google Trends™ Search Volume Indices (SVIs), we evaluated the search queries “meningitis,” “pneumococcal vaccine,” “BCG vaccine,” “meningococcal vaccine” and “influenza vaccine” in January 2021, covering January 2008 to December 2020. Spearman rank correlation was used to determine correlations between these queries.ResultsThe worldwide search interest in meningitis from 2008 to 2020 showed an average SVI of 46 ± 8.8. The most searched topics were symptoms, vaccines, and infectious agents with SVIs of 100, 52, and 39, respectively. The top three countries with the highest search interest were Ghana, Kazakhstan, and Kenya. There were weak, but statistically significant correlations between meningitis and the BCG (ρ = 0.369, p < 0.001) and meningococcal (ρ = 0.183, p < 0.05) vaccines. There were no statistically significant associations between the number of cases, influenza vaccine, and pneumococcal vaccine.ConclusionThe relationships among the Google SVIs for meningitis and its related vaccines and number of cases data were inconsistent and remained unclear. Future infodemiological studies may expand their scopes to social media, semantics, and big data for more robust conclusions.

  • Research Article
  • 10.12775/jehs.2024.72.57390
Increasing Public Interest in Online Education during the COVID-19 Pandemic in the United States: An Analysis of Google Trends Data
  • Dec 29, 2024
  • Journal of Education, Health and Sport
  • Qinyi Tan + 2 more

Objective: Current evidence suggests that the shift to online learning during the COVID-19 pandemic has profoundly impacted teaching and learning models. This study aims to quantify trends in public interest in different forms of education and associated online search behaviors during the pandemic. Furthermore, it seeks to "nowcast" potential future scenarios concerning the evolution of online education. Methods: Google Trends, a publicly available database, was employed to systematically and quantitatively analyze search query data for key terms related to online education. This study involved querying multiple search volumes for online education, identifying the most commonly used terms, and extracting data from the United States for the period between January 1, 2019, and January 1, 2023. The results are presented using the Google metric 'search volume index' in relative terms. Results: The public search interest for keywords related to online education experienced a significant surge starting in March 2020, followed by a gradual decline beginning in August 2020. When comparing the average relative search volume (RSV) changes for terms such as "online school," "online education," "online teaching," and "online learning" in the five months preceding and following March 1, 2020, the average search volumes increased by 46.6%, 30.7%, 103.8%, and 188.3%, respectively. Online search interest in e-learning software demonstrated a similar trend. Among platforms like Zoom, Skype, WebEx, and Google Meet, the majority of Google users displayed a clear preference for Zoom. Conclusion: During the COVID-19 pandemic, public interest in online education surged to unprecedented levels, potentially reshaping teaching and learning practices for the foreseeable future. This suggests that the integration and use of digital media in education hold significant potential and offer considerable room for further development.

  • Book Chapter
  • Cite Count Icon 2
  • 10.1007/978-981-13-6339-9_1
Composite Indicators for Measuring the Online Search Interest by a Tourist Destination
  • Jan 1, 2019
  • Maria Gorete Ferreira Dinis + 2 more

This chapter presents a methodology for building composite indicators to measure the public online search interest by tourist destinations. As an example, we have applied it to measure the online search interest of foreign markets, namely Spain, the UK and Germany by Portugal as a tourist destination. In order to build the composite indicators we extracted weekly and during one year, data from the Google Trends (GT) tool, based on the set of search terms chosen to define the destination Portugal. The composite indicators proposed are based on the Tourism Satellite Accounts (TSA) conceptual framework and weighted by the arithmetic mean of seven primary indicators composed by fifteen sub-indicators. The results indicate the interest and popularity of Spanish, British and German foreigners by tourism in Portugal and country specific touristic products. The obtained results contribute definitively to support and help Destination Management Organizations (DMO) enabling timely decisions.

  • Research Article
  • Cite Count Icon 18
  • 10.13106/jafeb.2018.vol5.no4.45
Search-based Sentiment and Stock Market Reactions: An Empirical Evidence in Vietnam
  • Oct 31, 2018
  • The Journal of Asian Finance, Economics and Business
  • Du D Nguyen + 1 more

The paper aims to examine relationships between search-based sentiment and stock market reactions in Vietnam. This study constructs an internet search-based measure of sentiment and examines its relationship with Vietnamese stock market returns. The sentiment index is derived from Google Trends' Search Volume Index of financial and economic terms that Vietnamese searched from January 2011 to June 2018. Consistent with prediction from sentiment theories, the study documents significant short-term reversals across three major stock indices. The difference from previous literature is that Vietnam stock market absorbs the contemporaneous decline slower while the subsequent rebound happens within a day. The results of the study suggest that the sentiment-induced effect is mainly driven by pessimism. On the other hand, optimistic investors seem to delay in taking their investment action until the market corrects. The study proposes a unified explanation for our findings based on the overreaction hypothesis of the bearish group and the strategic delay of the optimistic group. The findings of the study contribute to the behavioral finance strand that studies the role of sentiment in emerging financial markets, where noise traders and limits to arbitrage are more obvious. They also encourage the continuous application of search data to explore other investor behaviors in securities markets.

  • Research Article
  • Cite Count Icon 10
  • 10.1016/j.gore.2022.100998
Global online interest in cervical cancer care in the time of COVID-19: An infodemiology study
  • May 10, 2022
  • Gynecologic Oncology Reports
  • Michelle Ann B Eala + 1 more

Global online interest in cervical cancer care in the time of COVID-19: An infodemiology study

  • Research Article
  • Cite Count Icon 2
  • 10.5204/mcj.1599
The Last of the Long Takes: Feminism, Sexual Harassment, and the Action of Change
  • May 13, 2020
  • M/C Journal
  • Allison Ruth Craven

The advent of the #MeToo movement and the scale of participation in 85 countries (Gill and Orgad; see Google Trends) has greatly expanded debate about the revival of feminism (Winch Littler and Keeler) and the contribution of digital media to a “reconfiguration” of feminism (Jouet). Insofar as these campaigns are concerned with sexual harassment and related forms of sexual abuse, the longer history of sexual harassment in which this practice was named by women’s movement activists in the 1970s has gone largely unremarked except in the broad sense of the recharging or “techno-echo[es]” (Jouet) of earlier “waves” of feminism. However, #MeToo and its companion movement #TimesUp, and its fighting fund timesupnow.org, stemmed directly from the allegations in 2017 against the media mogul Harvey Weinstein by Hollywood professionals and celebrities. The naming of prominent, powerful men as harassers and the celebrity sphere of activism have become features of #MeToo that warrant comparison with the naming of sexual harassment in the earlier era of feminism.While the practices it named were not new, the term “sexual harassment” was new, and it became a defining issue in second wave feminism that was conceptualised within the continuum of sexual violence. I outline this history, and how it transformed the private, individual experiences of many women into a shared public consciousness about sexual coercion in the workplace, and some of the debate that this generated within the women’s movement at the time. It offers scope to compare the threshold politics of naming names in the 21st century, and its celebrity vanguard which has led to some ambivalence about the lasting impact. For Kathy Davis (in Zarkov and Davis), for instance, it is atypical of the collective goals of second wave feminism.In comparing the two eras, Anita Hill’s claims against Clarence Thomas in the early 1990s is a bridging incident. It dates from closer to the time in which sexual harassment was named, and Hill’s testimony is now recognised as a prototype of the kinds of claims made against powerful men in the #MeToo era. Lauren Berlant’s account of “Diva Citizenship”, formulated in response to Hill’s testimony to the US Senate, now seems prescient of the unfolding spectacle of feminist subjectivities in the digital public sphere and speaks directly to the relation between individual and collective action in making lasting change. The possibility of change, however, descends from the intervention of the women’s movement in naming sexual harassment.The Name Is AllI found my boss in a room ... . He was alone ... . He greeted me ... touched my hair and ... said ... “Come, Ruth, sit down here.” He motioned to his knee. I felt my face flush. I backed away towards the door ... . Then he rose ... and ... put his hand into his pocket, took out a roll of bills, counted off three dollars, and brought it over to me at the door. “Tell your father,” he said, “to find you a new shop for tomorrow morning.” (Cohen 129)Sexual coercion in the workplace, such as referred to in this workplace novel published in 1918, was spoken about among women in subcultures and gossip long before it was named as sexual harassment. But it had no place in public discourse. Women’s knowledge of sexual harassment coalesced in an act of naming that is reputed to have occurred in a consciousness raising group in New York at the height of the second wave women’s movement. Lin Farley lays claim to it in her book, Sexual Shakedown, first published in 1978, in describing the coinage of the term from a workshop on women and work in 1974 at Cornell University. The group of participants was made up, she says, of near equal numbers of black and white women with “economic backgrounds ranging from very affluent to poor” (11). She describes how, “when we had finished, there was an unmistakable pattern to our employment ... . Each one of us had already quit or been fired from a job at least once because we had been made too uncomfortable by the behaviour of men” (11–12). She claims to have later devised the term “sexual harassment” in collaboration with others from this group (12).The naming of sexual harassment has been described as a kind of “discovery” (Leeds TUCRIC 1) and possibly “the only concept of sexual violence to be labelled by women themselves” (Hearn et al. 20). Not everyone agrees that Farley’s group first coined the term (see Herbert 1989) and there is some evidence that it was in use from the early 1970s. Catherine Mackinnon accredits its first use to the Working Women United Institute in New York in connection with the case of Carmita Wood in 1975 (25). Yet Farley’s account gained authority and is cited in several other contemporary radical feminist works (for instance, see Storrie and Dykstra 26; Wise and Stanley 48), and Sexual Shakedown can now be listed among the iconic feminist manifestoes of the second wave era.The key insight of Farley’s book was that sexual coercion in the workplace was more than aberrant behaviour by individual men but was systemic and organised. She suggests how the phrase sexual harassment “is the first verbal description of women’s feelings about this behaviour and it unstintingly conveys a negative perception of male aggression in the workplace” (32). Others followed in seeing it as organised expression of male power that functions “to keep women out of non-traditional occupations and to reinforce their secondary status in the workplace” (Pringle 93), a wisdom that is now widely accepted but seemed radical at the time.A theoretical literature on sexual harassment grew rapidly from the 1970s in which the definition of sexual harassment was a key element. In Sexual Shakedown, Farley defines it with specific connection to the workplace and a woman’s “function as worker” (33). Some definitions attempted to cover a range of practices that “might threaten a woman’s job security or create a stressful or intimidating working environment” ranging from touching to rape (Sedley and Benn 6). In the wider radical feminist discussion, sexual harassment was located within the “continuum of sexual violence”, a paradigm that highlighted the links between “every day abuses” and “less common experiences labelled as crimes” (Kelly 59). Accordingly, it was seen as a diminished category of rape, termed “little rape” (Bularzik 26), or a means whereby women are “reminded” of the “ever present threat of rape” (Rubinstein 165).The upsurge of research and writing served to document the prevalence and history of sexual harassment. Radical feminist accounts situated the origins in the long-standing patriarchal assumption that economic responsibility for women is ultimately held by men, and how “women forced to earn their own living in the past were believed to be defenceless and possibly immoral” (Rubinstein 166). Various accounts highlighted the intersecting effects of racism and sexism in the experience of black women, and women of colour, in a way that would be now termed intersectional. Jo Dixon discussed black women’s “least advantaged position in the economy coupled with the legacy of slavery” (164), while, in Australia, Linda Rubinstein describes the “sexual exploitation of aboriginal women employed as domestic servants on outback stations” which was “as common as the better documented abuse of slaves in the American South” (166).In The Sexual Harassment of Working Women, Catherine Mackinnon provided a pioneering legal argument that sexual harassment was a form of sex discrimination. She defined two types: the quid pro quo, when “sexual compliance is exchanged, or proposed to be exchanged, for an employment opportunity” (32); and sexual harassment as a “persistent condition of work” that “simply makes the work environment unbearable” (40). Thus the feminist histories of sexual harassment became detailed and strategic. The naming of sexual harassment was a moment of relinquishing women’s experience to the gaze of feminism and the bureaucratic gaze of the state, and, in the legal interventions that followed, it ceased to be exclusively a feminist issue.In Australia, a period of bureaucratisation and state intervention commenced in the late 1970s that corresponded with similar legislative responses abroad. The federal Sex Discrimination Act was amended in 1984 to include a definition of sexual harassment, and State and Territory jurisdictions also framed legislation pertaining to sexual harassment (see Law Council of Australia). The regimes of redress were linked with Equal Opportunity and Affirmative Action frameworks and were of a civil order. Under the law, there was potential for employers to be found vicariously liable for sexual harassment.In the women’s movement, legislative strategies were deemed reformist. Radical and socialist feminists perceived the de-gendering effects of these policies in the workplace that risked collusion with the state. Some argued that naming and defining sexual harassment denies that women constantly deal with a range of harassment anywhere, not only in the workplace (Wise and Stanley 10); while others argued that reformist approaches effectively legitimate other forms of sex discrimination not covered by legislation (Game and Pringle 290). However, in feminism and in the policy realm, the debate concerned sexual harassment in the general workplace. In contrast to #MeToo, it was not led by celebrity voices, nor galvanised by incidents in the sphere of entertainment, nor, by and large, among figures of public office, except for a couple of notable exceptions, including Anita Hill.The “Spectacle of Subjectivity” in the “Scene of Public Life”Through the early 1990s as an MA candidate at the University of Queensland, I studied media coverage of sexual harassment cases, clipping newspapers and noting electronic media reports on a daily basis. These mainly concerned incidents in government sector workplaces or small commercial enterprises. Wh

  • Book Chapter
  • Cite Count Icon 1
  • 10.1007/978-3-030-20154-8_18
Assessing the Sustainability of Crowdfunding in Social Media and Google Trends
  • Jun 2, 2019
  • Maria José Palma Lampreia Dos-Santos + 6 more

This paper aims to assess the degree to which sustainability, namely, economic, social, environmental and institutional dimensions are integrated within the public discourse on crowdfunding in social media and in Google Trends. The utilizing Social Media Analytics and Google Trends search queries, respectively, we track discussions on crowdfunding in user-generated content published in social media and analyse the Google Trends queries. Quantitative methodology, namely, multivariate analysis and econometric models was used, in order nowcast the insights about the importance of the sustainability dimensions in the crowdfunding. The results show an interesting trend of increasing popularity search terms in sustainability dimensions as a proxi of marketing strategies to involve the participants in the crowdfunding projects.

  • PDF Download Icon
  • Research Article
  • Cite Count Icon 28
  • 10.2196/32814
Factors Driving the Popularity and Virality of COVID-19 Vaccine Discourse on Twitter: Text Mining and Data Visualization Study.
  • Dec 3, 2021
  • JMIR Public Health and Surveillance
  • Jueman Zhang + 3 more

BackgroundCOVID-19 vaccination is considered a critical prevention measure to help end the pandemic. Social media platforms such as Twitter have played an important role in the public discussion about COVID-19 vaccines.ObjectiveThe aim of this study was to investigate message-level drivers of the popularity and virality of tweets about COVID-19 vaccines using machine-based text-mining techniques. We further aimed to examine the topic communities of the most liked and most retweeted tweets using network analysis and visualization.MethodsWe collected US-based English-language public tweets about COVID-19 vaccines from January 1, 2020, to April 30, 2021 (N=501,531). Topic modeling and sentiment analysis were used to identify latent topics and valence, which together with autoextracted information about media presence, linguistic features, and account verification were used in regression models to predict likes and retweets. Among the 2500 most liked tweets and 2500 most retweeted tweets, network analysis and visualization were used to detect topic communities and present the relationship between the topics and the tweets.ResultsTopic modeling yielded 12 topics. The regression analyses showed that 8 topics positively predicted likes and 7 topics positively predicted retweets, among which the topic of vaccine development and people’s views and that of vaccine efficacy and rollout had relatively larger effects. Network analysis and visualization revealed that the 2500 most liked and most retweeted retweets clustered around the topics of vaccine access, vaccine efficacy and rollout, vaccine development and people’s views, and vaccination status. The overall valence of the tweets was positive. Positive valence increased likes, but valence did not affect retweets. Media (photo, video, gif) presence and account verification increased likes and retweets. Linguistic features had mixed effects on likes and retweets.ConclusionsThis study suggests the public interest in and demand for information about vaccine development and people’s views, and about vaccine efficacy and rollout. These topics, along with the use of media and verified accounts, have enhanced the popularity and virality of tweets. These topics could be addressed in vaccine campaigns to help the diffusion of content on Twitter.

Save Icon
Up Arrow
Open/Close
  • Ask R Discovery Star icon
  • Chat PDF Star icon

AI summaries and top papers from 250M+ research sources.