The Stochastic Evolution Game of Knowledge-Sharing Incentive in Virtual Communities under Intelligent Recommendation Systems

Abstract

To effectively solve the issue of unsmooth knowledge sharing in virtual communities under intelligent recommendation systems, we analyzed the impact of key factors on the strategy selection and evolution path in different scenarios.Based on the principles of bounded rationality and benefit maximization, we consider the principles of evolutionary game theory and the influence of random interference. A random evolutionary game model is constructed to analyze strategy selection in the process of knowledge sharing incentives between virtual community platforms and users. We obtained the evolutionary equilibrium strategies under different parameter restrictions and analyzed the evolutionary stability of the dynamic game process of knowledge sharing incentives.The research shows that interference from random factors affects both the speed and the trend of strategy evolution in virtual community platforms and users. In order to improve the enthusiasm of users to share, virtual community need to increase the proportion of users with positive feedback, improve the recommendation incentive mechanism, and reduce the user loss coefficient. Based on the above research conclusions, some countermeasures and suggestions for improving the performance of virtual community knowledge sharing under intelligent recommendation systems are proposed, which provides theoretical guidance for knowledge sharing among virtual community members.