The sociological dimension of media interactions: current state and author's design of the study

Abstract

In the research of modern digital society, interaction through various channels and media is increasingly coming to the fore as a “|gaining momentum” trend of social development. Meanwhile, despite the abundance of empirical data in this area, the scientific understanding of interactions understood as media is in the process of formation, which is especially noticeable from the point of view of sociological discourse. It thoroughly represents the interactions of the traditional type, that is, social, in the works of E. Durkheim, M. Weber, G. Simmel, T. Parsons, J. Homans, J. Mead, P. Bourdieu and other classics of sociological thought. The Russian sociological science, starting with P.A. Sorokin and up to the present day, in which interactions form the essence of all social processes, does not stand aside either. Actually, media interactions have been considered by foreign sociologists since the 70s of the twentieth century, in line with the interaction of the audience with the media and social networks (J. Nordlund, P. Robinson, J. Blommaert). The paper is intended to represent the author’s vision media interactions studies design and is based sociolinguistic and socio- communication approaches allowing to most accurately identify essence of these processes.