The Semiotic Construction of Boycott Narratives against Pro-Israel Products: A Case Study of Instagram Account @bdsarabic
This study investigates the semiotic construction of boycott messages against pro-Israel products on the Instagram account @bdsarabic, situated within the broader discourse of digital activism in the Israeli-Palestinian conflict. As social media platforms increasingly serve as tools of resistance, the Boycott, Divestment, and Sanctions (BDS) movement strategically utilizes Instagram to disseminate political messages. This study aims to explore how visual and textual elements work together to construct symbolic meanings that influence public sentiment and mobilization. Employing a qualitative descriptive method, the research applies Charles Sanders Peirce’s triadic model of semiotics—comprising representamen, object, and interpretant—to analyze three selected campaign visuals targeting Coca-Cola, McDonald’s, and Carrefour. The findings reveal that Arabic texts function not merely as linguistic signs but also as cultural codes that evoke moral and emotional responses. Meanwhile, modified brand logos act as visual arguments, transforming familiar corporate symbols into representations of violence and injustice. The study concludes that such multimodal constructions serve as rhetorical tools to align everyday consumption with ideological resistance. This research contributes to the understanding of how digital platforms, particularly in Arabic-language activist spaces, function as discursive arenas for contesting hegemony and constructing counter-narratives. The findings also offer insights into the role of semiotics in digital communication and the potential of social media as a catalyst for collective consciousness.
2
- 10.34010/mhd.v3i1.7886
- May 28, 2023
- Mahadaya: Jurnal Bahasa, Sastra, Dan Budaya
1
- 10.30998/g.v1i2.886
- Dec 11, 2021
- GANDIWA Jurnal Komunikasi
114
- 10.1136/bmjgh-2020-002947
- Aug 1, 2020
- BMJ Global Health
- 10.47672/ajc.969
- Mar 28, 2022
- American Journal of Communication
- 10.24912/pr.v9i1.33408
- Mar 30, 2025
- Prologia
- 10.55606/jurrsendem.v1i1.326
- Apr 16, 2022
- JURNAL RISET RUMPUN SENI, DESAIN DAN MEDIA
5
- 10.1515/sem-2020-0122
- Jul 18, 2022
- Semiotica
- 10.29303/ijpss.v4i2.115
- Dec 31, 2022
- Indonesian Journal of Peace and Security Studies (IJPSS)
- 10.31849/09jb7491
- Aug 31, 2025
- REiLA : Journal of Research and Innovation in Language
1
- 10.36587/exc.v10i2.1582
- Dec 6, 2023
- Excellent
- Research Article
- 10.1080/17404622.2023.2248290
- Oct 2, 2023
- Communication Teacher
Analysis of political and visual arguments is a key exercise traditionally included in undergraduate argumentation courses. This activity teaches students how to identify and analyze political candidate arguments presented on visual social media platforms, demonstrating how argumentation theory applies to social media campaigns. In the exercise, students identify an active political candidate’s Instagram account and select a recent post for analysis, focusing primarily on evaluating the visual arguments created within the post. After the analysis, students present their findings to the class, including evidence of the most compelling visual arguments identified. This activity incorporates the use of a familiar visual medium to help students connect wargumentation theories and concepts with relevant social media messages they may encounter in their daily lives. It also capitalizes on students’ existing use of popular visual social media to introduce basic argumentation theory, political communication practices, and visual argument analysis techniques. Courses This single-class activity is useful in undergraduate communication courses related to argumentation, political communication, and social media messaging. Relevant courses can include argumentation and advocacy, political argumentation, or visual argument analysis units of any course. For example, this activity can be successfully deployed in an Introduction to Political Communication course’s unit on the use of visual media during political campaigns. Objectives The learning objectives of this activity are: (1) to analyze visual arguments as they appear on social media and (2) to identify specific elements of strong and weak political arguments on a visually dominant social media platform.
- Book Chapter
3
- 10.1108/978-1-80262-383-320231004
- Feb 20, 2023
This chapter analyzes what happens to media use when everyday life is suddenly disrupted, focusing on how the COVID-19 pandemic transformed work, socializing, communication and everyday living. The empirical case is changing media use in Norway during the pandemic, building on a qualitative questionnaire survey conducted in early lockdown, and follow-up interviews eight months later. Expanding on the ideas of destabilization of media repertoires developed in the former chapter, this analysis discusses transforming media repertoires as more digital, as less mobile (but still smartphone-centric) and as essentially social. The chapter further explains new concepts for pandemic media use practices, such as doomscrolling and Zoom fatigue. Can you remember when you first heard of COVID-19, and did you think it would change your life? 'They started talking about it on the news', said Inger, a Norwegian woman nearing 70, whom we interviewed in late 2020. She continued: 'I still found people were quite relaxed. Who would have thought such a thing could happen to the whole world? It is like science fiction'. 'We talked about it when they speed-built that hospital in China', said Einar, a man in his 40s working in the cultural sector, 'but no one thought it would come here. Former epidemics happened elsewhere'. He added: 'It is like that with a lot of things'. School employee Karla remembered a conversation at work about the need for kids to stay home at the smallest sign of cold symptoms: 'Parents would never get to work! We laughed about it, thinking it was impossible. And then it took three weeks, and the country shut down'.
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41
- 10.1053/j.ackd.2013.04.001
- Jun 26, 2013
- Advances in Chronic Kidney Disease
Using Digital Media to Promote Kidney Disease Education
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73
- 10.5204/mcj.1022
- Oct 14, 2015
- M/C Journal
Micromicrocelebrity: Branding Babies on the Internet
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- 10.53639/ijssr.v6i3.340
- Oct 12, 2025
- International Journal of Social Science and Religion (IJSSR)
This study examines the concept of eco-mosques as a campaign to strengthen the ecological movement in contemporary Islamic discourse. Ecological campaigns have also been carried out through digital platforms such as the Instagram account @ecomasjid.id, which seeks to reinterpret Islamic values to build ecological awareness through social media campaigns. This study analyzes the construction of eco-theological messages disseminated through the Instagram account @ecomasjid.id. Using a netnographic approach, data was collected from posts, text descriptions, and visual material, then analyzed through the frameworks of ecolinguistics, ecosophy, and maqāṣid al-sharī‘ah. The results show that @ecomasjid.id places ecological responsibility as an integral part of Islamic ethics, emphasizing environmental concern as a manifestation of faith. Maqāṣid principles such as the preservation of life, reason, and property are not presented descriptively, but rather articulated in persuasive narratives that link sustainability with spirituality and community welfare. These findings show that Islamic digital activism is capable of reconstructing classical fiqh concepts to respond to global ecological challenges. Theoretically, this research enriches the study of the transformation of digital da'wah and the integration of maqāṣid values into the ecological consciousness of Muslims.
- Research Article
1
- 10.1215/15525864-9767968
- Jul 1, 2022
- Journal of Middle East Women's Studies
On Social Networks, Anonymous Testimonies, and Other Tools of Feminist Activism against Sexual Violence in Egypt
- Research Article
1
- 10.2196/51267
- Mar 28, 2024
- JMIR Dermatology
Social media has established its place in our daily lives, especially with the advent of the COVID-19 pandemic. It has become the leading source of information for dermatological literacy on various topics, ranging from skin diseases to everyday skincare and cosmetic purposes in the present digital era. Accumulated evidence indicates that accurate medical content constitutes only a tiny fraction of the exponentially growing dermatological information on digital platforms, highlighting an unmet patient need for access to evidence-based information on social media. However, there have been no recent local publications from Turkey analyzing and assessing the key elements in raising dermatological literacy and awareness in digital communication for patients. To the best of our knowledge, this study is the first collaborative work between health care professionals and a social media specialist in the medical literature. Furthermore, it represents the first author-initiated implementation science attempt focusing on the use of social media in addressing dermatological problems, with the primary end point of increasing health literacy and patient benefits. The multidisciplinary expert panel was formed by 4 dermatologists with academic credentials and significant influence in public health and among patients on digital platforms. A social media specialist, who serves as a guest lecturer on "How social media works" at Istanbul Technical University, Turkey, was invited to the panel as an expert on digital communication. The panel members had a kickoff meeting to establish the context for the discussion points. The context of the advisory board meeting was outlined under 5 headlines. Two weeks later, the panel members presented their social media account statistics, defined the main characteristics of dermatology patients on social media, and discussed their experiences with patients on digital platforms. These discussions were organized under the predefined headlines and in line with the current literature. We aimed to collect expert opinions on identifying the main characteristics of individuals interested in dermatological topics and to provide recommendations to help dermatologists increase evidence-based dermatological content on social media. Additionally, experts discussed paradigms for dermatological outreach and the role of dermatologists in reducing misleading information on digital platforms in Turkey. The main concluding remark of this study is that dermatologists should enhance their social media presence to increase evidence-based knowledge by applying the principles of patient-physician communication on digital platforms while maintaining a professional stance. To achieve this goal, dermatologists should share targeted scientific content after increasing their knowledge about the operational rules of digital channels. This includes correctly identifying the needs of those seeking information on social media and preparing a sustainable social media communication plan. This viewpoint reflects Turkish dermatologists' experiences with individuals searching for dermatological information on local digital platforms; therefore, the applicability of recommendations may be limited and should be carefully considered.
- Research Article
- 10.1002/emp2.12899
- Feb 1, 2023
- JACEP Open
JACEP open annual report 2022.
- Research Article
- 10.20961/ijsascs.v6i1.69939
- Dec 27, 2022
- International Journal of Science and Applied Science: Conference Series
Digital communication during the covid-19 pandemic is needed because of social distancing regulations and the closure of public services, one of which is the National Press Monument. One form of digital communication is through social media platforms. During the pandemic, the Instagram account @monumenpers became the main media channel for disseminating information and communication facilities for the National Press Monument with the public. The purpose of this study is to provide an understanding of the digital communication process for the Instagram @monumenpers account. The research method used is an interpretive qualitative research method with qualitative content analysis techniques confirmed by interviews with key informants. The theory used in this study is the Circular of SOME model by Regina Luttrell. The communication process is explained through the four components of The Circular of SOME model by Regina Luttrell, namely share, optimize, manage and engage. The findings show that the digital communication process for the @monumenpers Instagram account during the covid-19 pandemic involved the National Press Monument social media management team (communicators) and the public/followers (communicants). Content material and information dissemination activities and responses are carried out by the Instagram account admin/management team and interactions occur with followers. High levels of engagement on certain content, one of which is content about the giveaway program.
- Research Article
3
- 10.5204/mcj.1083
- Jun 22, 2016
- M/C Journal
Where Is Portland Made? The Complex Relationship between Social Media and Place in the Artisan Economy of Portland, Oregon (USA)
- Research Article
2
- 10.5204/mcj.2871
- Mar 17, 2022
- M/C Journal
#FreeBritney and the Pleasures of Conspiracy
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1
- 10.52783/tjjpt.v44.i3.2634
- Nov 30, 2023
- Tuijin Jishu/Journal of Propulsion Technology
Modern businesses increasingly recognize the value of digital communication within their HR departments. This study seeks to gain a deeper understanding of how organizations utilize digital communication and its impact. The prevalence of social media in recent years has made it a ubiquitous presence across various digital platforms. Both Indian and international businesses employ digital communication platforms for purposes such as marketing their products, engaging with customers and employees, advertising job openings, and connecting with the public. One notable advantage is its significant simplification of the hiring process for HR managers. Furthermore, digital communication empowers HR departments to monitor employee activities and reinforce the company's brand. This research aims to explore digital communication's role as a medium in HR departments. It underscores the importance of the topic through a review of relevant literature, drawing upon reputable sources like Wiley, Emerald, and Sage to highlight the extensive adoption of digital platforms for internet-based communication. The study also establishes the contextual framework for the use of internet technology in digital HR communication. Notably, it identifies the need for further research due to the rapid advancements in internet technology. This research examines the function of digital communication within HR departments, potentially revealing new dynamics in the determination of formal and informal communication activities within organizations.
- Research Article
- 10.47467/visa.v3i3.4166
- Aug 1, 2023
- VISA: Journal of Vision and Ideas
This study aims to analyze the relationship between technology and politics, focusing on the influence of digital communication techniques on political participation. In the digital era, information and communication technology has changed the political landscape significantly. This study uses qualitative and quantitative approaches to gain a comprehensive understanding of the impact of technology on people's political participation. The methods used in this research are interviews with respondents who are involved in political activities and a survey of a representative population. The collected qualitative and quantitative data will be analyzed using content analysis techniques and descriptive statistics. This research also involves case studies to illustrate how digital communication technologies have affected political participation at individual and collective levels. The results of this study are expected to provide a better understanding of how digital communication technology influences people's political participation. In addition, this research is also expected to provide insights on changes in political and communication power structures as a result of the adoption of new technologies. In the ever-evolving digital era, information and communication technology has changed the way we interact, including in the political context. Developments in digital communication technology, such as the internet, social media, and instant messaging applications, have provided easier and faster access to political information and facilitated more active political participation. Therefore, it is important to understand the relationship between technology and politics and its impact on people's political participation. In this context, an analysis of the influence of digital communication techniques on political participation is relevant. Digital communication techniques, such as the use of social media to share political information, participate in online political discussions, and engage in political campaigns through digital platforms, can provide new opportunities for individuals and groups to participate in political activities. However, the effects of using communication technology digital impact on political participation is not always positive.
 Keywords: technology, politics, communication
- Research Article
61
- 10.1016/j.techsoc.2022.101922
- Feb 1, 2022
- Technology in Society
My social network: Group differences in frequency of use, active use, and interactive use on Facebook, Instagram and Twitter
- Research Article
- 10.24294/jipd.v8i7.4618
- Jul 23, 2024
- Journal of Infrastructure, Policy and Development
The rise of digital communication technologies has significantly changed how people participate in social protests. Digital platforms—such as social media—have enabled individuals to organize and mobilize protests on a global scale. As a result, there has been a growing interest in understanding the role of digital communication in social protests. This manuscript provides a comprehensive bibliometric analysis of the evolution of research on digital communication and social protests from 2008 to 2022. The study employs bibliometric methodology to analyze a sample of 260 research articles extracted from the SCOPUS core collection. The findings indicate a significant increase in scholarly investigations about digital communication and its role in social protest movements during the past decade. The number of publications on this topic has increased significantly since 2012—peaking in 2022—indicating a heightened interest following COVID-19. The United States, United Kingdom, and Spain are the leading countries in publication output on this topic. The analysis underlines scholars employing a range of theoretical perspectives—including social movement theory, network theory, and media studies—to identify the relationship between digital communication and social protests. Social media platforms—X (Twitter), Facebook, and YouTube—are the most frequently studied and utilized digital communication tools engaged in social protests. The study concludes by identifying emerging topics relating to social movements, political communication, and protest, thereby suggesting gaps and opportunities for future research.
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- 10.25217/jf.v10i2.6621
- Oct 2, 2025
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