Abstract
This paper presents the results of investigations into the attitudes to the environmental risk posed by salt water intrusion into underground aquifers in the south-eastern United States. Also investigated is whether individuals have adopted water conservation practices in light of the salt water intrusion threat. Both bivariate analysis and results from logistic regression are presented. It is shown that while a majority of respondents agree that salt water intrusion is a serious threat to the region's water supply, only a small proportion of residents practise conservation on a regular basis. It is suggested that state and local government provide incentives for residents to change their water-use technology, which might be more effective than price mechanisms.
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