Abstract
The desire and ability to apply the concept of social responsibility is directly proportional to a culture that is formed due to the relevant knowledge, skills and qualifications. It is believed that university education is able to interest future owners, experts and clients of insurance companies in running socially responsible activities.The purpose of the study is to determine the role of universities in disseminating the social responsibility practices in the insurance sector.The main method of research is the survey conducted among 536 full-time students-financiers at domestic universities in September and October 2018. This method allowed to identify peculiarities of students’ perception of the social responsibility concept in the insurance sector of Ukraine. The case study method was also applied to reflect the social responsibility practices used by domestic insurance companies.As a result of the combination of the methods proposed, the low level of students’ knowledge of social responsibility in the insurance sector and the low interest of insurance companies as compared to foreign insurance companies have been shown. That is why, in the process of training, it is important for universities to focus on the proper world-view positions and value orientations, dialog and ethical cooperation that will enhance the professional training of students and develop modern professional competence among them that will meet international practices and requirements.
Highlights
The use of social responsibility tools by the insurance market actors is highly relevant throughout the world
Increased popularity of corporate social responsibility among insurance companies is due to the desire to strengthen the business image based on the long-term interests of companies (Okhrimenko & Hranchenko, 2018, p. 616)
It is hard to disagree with the opinion of Okhrimenko and Hranchenko that the share of corporate social responsibility priorities in the strategy of development of an insurer is closely related to the level of the domestic economy development (Okhrimenko & Hranchenko, 2018)
Summary
The use of social responsibility tools by the insurance market actors is highly relevant throughout the world. A significant It emphasizes that the insurance organization gap in investment resources to finance sustainable must refrain from any actions that violate the development goals can be overcome by activating market economy and undermine the trust in the the mechanism of corporate social responsibility insurance organization and in those acting on its of the financial sector institutions Insurers should not abuse confidence of insured persons, use their According to a 2018 Global CR RepTrak study inexperience and lack of sufficient knowledge conducted by the Reputation Institute, the to obtain unlawful benefit (profit), use negative company’s high corporate social responsibility information about other market participants to activity is “translated” into trust in the company create or enhance their own reputation and gain for 80.8% of consumers, and into the desire to customer confidence. Tunities for employees, including on the basis of the maximum objective assessment of their contribution to the success of the business, ongoing training of staff with the involvement of both internal and external resources)
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