THE ROLE OF THE KGB IN ORGANIZING ARRESTS AND INVESTIGATIVE ACTIONS AGAINST UKRAINIAN DISSIDENTS DURING THE WAVE OF REPRESSIONS OF 1965 – 1966

The State established the National Project for preparation of the general and detailed strategic plans of the Egyptian cities during the last ten years, through participatory methodology, to achieve the competitiveness of the city and formulating a vision for the future, and as a necessity imposed by the urban problems of the Egyptian society in view of the important role of the city in the achievement of the economic and social development. The current status indicates the laxity of local administrations to participate in the preparation of the strategic plans and the interest only in the discussion about the structural stipulations and the urban sprawl areas, in addition to the lack of coordination between the strategic plans output (proposed projects) and the preparation of the sector plans and their budgets by the various ministries. This would lead to the waste of effort and resources. The research aims to survey the opinion of some participants in the decision-making in different sectors including urban development and the preparation and implementation of strategic plans, so as to find out the extent of benefit from the strategic urban plans, in the preparation of development plans and the distribution of its funds. The study is based on the inductive and analytical method to review the term of reference (TOR) for the preparation of the general and detailed strategic plans of the Egyptian cities, and on a questionnaire to explore the opinion of some of the stakeholders participating in the preparation of the strategic plans through individual meetings and discussion groups, in addition to a review of the planning laws at the local level. The study concludes a proposed system as an approach for the implementation of the urban strategic plans to achieve the desired social and economic goals, and to prevent the negligence of the urban strategic plans. This system is based on five basic pillars (institutional framework and legislation, decentralization, variation of funding resources, community participation and capacity building, the availability of adequate areas of land), and require the presence of an effective compatibility among them, taking into account the local nature of each city. Keywords: Strategic plans - Egyptian cities - development plans - decentralization - Participatory planning.

Problem setting. In the direction of balanced regional development, the state has the opportunity to use such a direct lever of influence on the process as strategic planning. At present stage of reforming of the system of public administration of regional development, its role and importance are especially growing, because strategic planning makes it possible to predict the further development of territories. General purpose of strategic planning is to move to indicative forecasting, information support for objective management decisions at the regional, local and national levels, including concerning increase and effective realization of resource potential of the region, overcoming of depression of territories, realization of structural transformations. Recent research and publications analysis. Issues related to regional development are covered in works of such scholars as E. Alaev, G. Balabanov, P. Bubenko, Z. Varnalii, S. Haluza, Z. Herasymchuk, А. Holikov, H. Huberna, M. Dolishnii, L. Zaitseva, U. Ipatov, B. Kliianenko, V. Kravtsiv, O. Krainyk, N. Kuznetsov, L. Kuzmenko, A. Mazur, T. Maksymova, A. Marshalova, S. Melnyk, І. Mykhasiuk, N. Mikula, Y. Navruzov, O. Novoselov, V. Symonenko, D. Stechenko, H. Stolbov, L. Taranhul, S. Tiahlov, V. Khodachek, L. Chervona, М. Chumachenko, B. Shtulberh, M. Yankiv and others. Taking into account the significant achievements of the scholars in the field of regional studies, insufficiently complete and in-depth study of the issues of strategic planning of regional development is still worth emphasizing. Highlighting previously unsettled parts of the general problem. The main purpose of the article was to present a wide range of results of the study on the analysis of the problem and to justify the prospects of strategic planning of regional development. Paper main body. Public administration of regional development in Ukraine should take into account basic trends of reforming processes in the European Union. Like in European countries, in Ukraine there are normative documents, which frame the strategic planning, i.e. there is every reason to talk about the functioning of the regional development planning system. The main components of this system include: strategic plans for socio-economic development; spatial plans of territorial development (schemes of planning of the territory of the region, general plans and town-planning documentation of settlements); medium-term plans for socio-economic development of the region and targeted development programs for certain areas of activity; short-term programs of socio-economic development. Strategic, medium-term and short-term program documents of socio-economic development of the region are related to creating a favorable environment for the development of the regional economy and citizens’ life, meeting basic needs of business sector and people in various services, forming competitive advantages to enter outer markets, stimulation of entrepreneurial activity, active attraction of investments, development of various sectors of economy, etc. Spatial plans of different levels relate to the development of the territory as an object of implementation of urban policy of local authorities, they are tied to a specific space. Therefore, we can talk about two types of program documents. Both types are closely interrelated, contribute to improving the efficiency of the territory, but differ from each other. Today, in the field of strategic planning of regional development in Ukraine there are many problems resulting from the lack of a comprehensive system of strategic planning of regional development in the country. In particular, these are the following: inconsistencies between different strategic and planning documents; lack of clear links between planning documents and the budget; lack of a unified approach to planning, uncertainty of the status of sertain strategic documents, political and legal consequences of their non-implementation; inefficient system of public policy evaluation; lack of responsibility for making ineffective management decisions. The main directions of strategic planning were identified: intellectual growth of territories, which involves economic development based on the growing development of production infrastructure, knowledge, research, inventions, patents and innovations, i.e. reorientation of regional economies to an innovative model of development; sustainable and continuous growth of territories for creation of an economy based on the efficient use of resources, in particular, environmental resources, and increasing the efficiency of use of natural resources, economic potential of the region; comprehensive growth of living standards through the development of social infrastructure, increasing employment, human resources development and achievement of social well-being; increasing the investment attractiveness of regions and intensifying innovation activity therein, as well as increasing the competitiveness of regions. Conclusions of the research and prospects for further studies. Strategic planning of regional development is a powerful tool to unite the interests of the public, local business and local authorities, which has a positive impact on the business climate, community welfare, and competitive position of the territory. It is a creative process of defining strategic directions and agreeing on realistic goals and objectives, implementation of which will help to achieve a better future.

Problem Statement. Strategic spatial planning in Ukraine focuses mainly on economic aspects and takes less into account the environmental consequences of planned activities, which may be threatening to natural and cultural heritage. This is explained, in particular, by the insufficient number of trained specialists for planning sustainable spatial development. It is especially important to integrate scientific natural research into educational programs for training specialists in spatial planning, which include the study of geodiversity, the evolution of natural and cultural landscapes, methods of creating nature conservation areas, the formation of eco-networks, as well as the introduction of innovative technologies in land use and various branches of the national economy. Such research is the basis for developing community strategy and achieving the Sustainable Development Goals (SDGs), effective territorial management and successful spatial planning practices. The purpose of the article is to consider strategic spatial planning as a modern interdisciplinary field that integrating social, economic, and ecological aspects of sustainable spatial development. Research methodology proposes an interdisciplinary approach to strategic planning, which takes into account the geodiversity of the territory, the evolution of natural and cultural landscapes, as well as natural and anthropogenic risks. This approach makes it possible to predict optimal scenarios of spatial development, adapted to specific geographical conditions. Special attention is paid to the training of highly qualified specialists at the bachelor's and master's levels, emphasizing their important role in the development of strategic plans, which are the basis of comprehensive plans for the spatial development of territorial communities. The results. The article presents scientific approaches to strategic planning based on an interdisciplinary study of territories. This study highlights the international experience of strategic planning and similar successful practices in Ukraine territorial communities. Scientific novelty. The study provides a theoretical basis for the mandatory integration of natural science research into strategic spatial planning. This includes data on geodiversity, natural settings and resources, cultural and natural landscapes, nature reserves and ecological networks. The combination of this information with the data of the land and urban cadasters creates a comprehensive basis for determining the optimal scenarios of spatial development. Practical significance. The results of this study can be applied to improve the methodology of strategic spatial planning at the local level. Generalized international experience is a valuable guide for setting long-term spatial development goals and implementing specific measures to achieve them. Practical aspects of spatial planning, such as innovative land use systems, implementation of renewable energy sources, inclusive residential and public spaces, protection and preservation of natural and cultural heritage, are illustrated by specific examples discussed in the article. This study is useful for professionals in spatial planning and community management, as well as for researchers, teachers, and students who focus on integrating natural science research into the practice of spatial development.

Does landscape play a role in strategic spatial planning of European urban regions?

The retail trade of the largest economic activities, and represent more than 40% of the total volume of employment in the world's projects and working up the hands that work in this area to 20% of total employment size ratio. The purpose of research is to identify the impact of strategic planning on the development of retail trade in Saudi Arabia, which is considered the first Arab in the retail of what is available to their human, physical and geographical potential. The study concluded that Rania is using province strategic planning in the development of retail trade Find assumed that Rania province do not use strategic planning in retail development in Saudi Arabia, specifically province Rania. The researcher used data collection and analysis to the questionnaire and analyzed through a statistical program for Social Sciences (SPSS) researcher has used averages to determine the average Answers study sample all paragraphs. The study dealt with the basic concepts of strategic planning, retail trade, functions and retail trade in the Kingdom of Saudi Arabia. The study reached the most important results that Rania governorate has a distinct geographic location and is characterized by a distinguished commercial center. Retailing is somewhat booming compared to the past, but Rania does not use strategic planning to develop it. The study made recommendations to develop retail trade in the governorate and the entire Kingdom. The most important of which is the need to use the scientific foundations for strategic planning in the development of retail trade.

The relevance of the study at the theoretical level is conditioned by the inconsistency of modern needs of domestic methodology and regulatory framework for state strategic planning, including strategic planning for the development of the Armed Forces of Ukraine, taking their capabilities into consideration. The purpose of the study is to develop a conceptual model of strategic planning for the sustainable development of the Armed Forces of Ukraine. The methodological framework of the study are both general scientific methods and special methods. Specific regularities concerning the state of combat capability of the Armed Forces and the integrity of the process of strategic planning of the Armed Forces development are determined, which describe their influence on changes in the state of the Armed Forces in the future. The process of sustainable development of the military sphere, namely its influence on the Ukrainian society, is considered. Additional defined principles for forecasting the military power of the Armed Forces, consistency with the state strategic planning, partial openness of information and scientific substantiation are proposed, which are taken as a basis for hypothesising and developing rules for determining the development strategy of the Armed Forces.The practical significance of the study lies in the fact that the proposed conceptual model of strategic planning of the Armed Forces development, which is based on the provisions of legal acts on strategic and defense planning, takes the results of defence reform and defence review into consideration and provides for determining specific patterns and principles of choosing the development strategy of the Armed Forces of Ukraine.

The author makes an attempt is his essay to apply the way of thinking and the methods of strategic planning in regional planning. His starting point is that the development of the regional system is formed by the common system of exogenous and endogenous factors, all of which define different pictures of the future as development possibilities. Strategic planning, which promotes a creative thinking looking into the future, is built on flexible systems, at the same time it requires the use of active methods. With its change-oriented view, striving for a lasting success, it is suitable for being a new tool of the development of the regional system. The essay compares traditional regional planning and a few factors of the strategic view planning, at the same time it draws attention to the limits of the use of this latter method. It talks about the problems of duration and it emphasises the need for thinking not in political cycles but in development periods in regional planning. On examining the exogenous and endogenous factors applied in strategic planning he raises the fears that it is problematic to put the strategies of the actors of the regional unit into a system. Also, it is difficult to find what elements of the environment really affect the regional system and where the spatial borders of that can be drawn. The uncertainty of the information concerning the future is analysed in the essay as are the weaknesses of the methods of cognition. The author talks about the factors hindering the innovationorinted view, i.e. strong external dependence, the character of the connection among the elements of the system and the lack of regional identity. He analyses in details the role of actions in strategic planning, since this is where he sees a solution for the lasting contradiction of regional development and regional planning. Finally he mentions the limits of social participation as well as the institutionalised systems of the assertion of different interests, but he is unable to solve this serious planning anomaly. In the following part of the essay we get instructions for the creation of a strategic view regional plan. The author starts the analysis of the problem by setting up a hypothetical picture of the future, then he goes on to offer aspects for the examination of exogenous and endogenous factors. In the analysis of the environment he evaluates international trends, gives an overview of the clients, the consumers of the regional system, also, he talks about the issues of studying the competitors. From the endogenous factors he mentions the endogenous resources of the regional system, the present strategies and the management and tools of regional development. The author briefly introduces the process of strategy building, emphasising the possibilities offered by the analysis of the scenarios. The final phase of planning is the definition of the elements of the accepted strategy, the objectives, priorities and programmes, also, the launch of the organisation of the future itself, an outline of the tasks of regional management. The statements of the essay can be summarised by saying that the strategic view regional planning can give us a new approach of regional development and it can contribute to its tools as well as to the sphere of action of regional policy, not to mention the renewal of the operation possibilities of regional management. In other words, it can initiate a new way of thinking and action by the actors of the regional system.

Introduction. The dilemma of «chaos» (a free choice of behavior by each subject) or development based on assessments and strategic goals, formed in account with internal and external factors that would allow keeping things organised, persists in countries that shape a new economic model. Dismantling of the old economic system, the formation of the foundations of post-industrial development in the XXI century raise the issue of strategic planning.Purpose. The study is devoted to the development of the methodological framework of strategic planning based on clarifying the relationships, goals, differences of its main components in the multilevel management system. Besides, it aims to assess the current practices of strategic planning tools in Ukraine and identify areas for improvement in the context of synergy and its security development.Methods. The methodological basis of the study is the use of systematic and comparative approaches in the analysis of the theory and practice of strategic planning at different levels of government. The following research methods were used: induction and deduction; system analysis is used to identify the components of strategic planning at different levels of management; PEST analysis is used to identify factors leading to insufficient effectiveness of this tool in a multilevel management system; institutional and comparative analysis is used to clarify goals and differences of individual components of the system of strategic planning; abstract and logical is used to identify patterns of evolution of strategic planning in the future; marketing analysis is used to clarify the content of management activities in the framework of strategy.Results. Scientific approaches to the interpretation of the essence and place of strategic planning in the management system are generalized. The author’s position on clarification of the content of strategic planning, delimitation of the concepts of «strategy» (as a direction of action), «strategic planning» (as a management function) is presented. The peculiarities of the presentation of strategic planning at different levels of the management hierarchy in Ukraine are shown.The reasons for the low efficiency of strategic goals success in the course of realization of strategies and strategic plans in domestic practice are revealed. The place of strategic planning in the system of institutional mechanisms of multilevel management is specified considering its current documents in Ukraine; the goals and differences of functional load at different levels of the management hierarchy are differentiated.The empirical analysis of the practice of strategic planning allowed us to identify the main challenges that require the search for management decisions at the methodological, legal, and administrative levels. Specifically, the problem of systematization, hierarchy, and autonomy of planning documents; inconsistency of government’s long-term and medium- term strategies with current financial documents (budgets); low quality of macroeconomic forecasts and disregard for international strategies, the presence of «institutional traps» have been defined.Ways to improve strategic planning at the regional and local levels have been identified, in particular in connection with the decentralization reform and increasing the power of local self-government. Attention is paid to ensuring methodologically sound and procedurally fixed interrelation of planning documents, program and financial documents, organizational and methodological support of monitoring and evaluation, as well as information feedback, application of regional and local marketing tools, etc.The conclusion is made about the expediency of considering strategic planning in the system of management mechanisms in the country as a multilevel system, increasing the level of its systematization to achieve a synergy effect, practical implementation of the highest level of strategic planning - strategizing.Discussion. In the mentioned context, the prospects for further research are the problems of coordination of strategic and financial-budget planning systems, the formation of strategic plans in a new format of administrative-territorial entities, the development of methodological and applied provisions for the implementation of strategies.

Development planning is one of the important functions of government in the implementation of the state administration. Progress of a country depends on the quality of its development planning implemented by government agencies (public sector), which will determine the success of achieving national development goals. The problems of development planning are inherently in the development planning system itself. There are still some weaknesses in strategic planning in the public sector such as: planning as a legal-formal process; errors in goal setting; difficulty in predicting the future; less strategic participatory planning processes; difficulties in formulating systematic, tiered performance indicators; difficulties in measuring the impact and benefit performance; and difficulties in prioritization in programming and budgeting. There are short-term problems that are difficult to overcome, but for some other problems can be made to overcome them by adding refinements to existing mechanisms as well as adding new mechanisms in strategic planning practice.

Esta investigación fue enfocada sobre la planeación estratégica participativa para el desarrollo sustentable de comunidades forestales en Chihuahua, México, específicamente en dos ejidos forestales localizados en la Sierra Tarahumara: Basihuare y Cusárare del municipio de Guachochi, Chih. Los objetivos fueron: 1) valorar el manejo actual de los recursos forestales en ambas comunidades, 2) conducir la metodología de la planeación estratégica participativa denominada Conferencia de Búsqueda (CB) para lograr un mejor conocimiento de las necesidades de desarrollo futuro, un cambio positivo de actitud y percepciones y diseñar un plan de acción estratégico para el desarrollo sustentable de la comunidad, y 3) valorar el impacto en las actitudes y percepciones de la gente local en relación con la intervención realizada (CB) para el desarrollo de su comunidad. Los resultados mostraron que: 1) entrevistas etnográficas fueron un complemento fundamental para valorar el enfoque participativo y obtener las opiniones de los miembros de la comunidad sobre el manejo de los recursos forestales y, 2) los residentes de Basihuare, a través de la CB, lograron un mayor conocimiento y conciencia de las necesidades de su desarrollo futuro y se crearon mas cambios positivos en percepciones y actitudes acerca del desarrollo de su comunidad comparado con la gente de Cusárare quien no participó en este proceso de la CB. La CB ayudó a la comunidad de Basihuare a diseñar su propio plan de acción estratégico para lograr un desarrollo sustentable en el futuro y además, debido al proceso democrático y participativo que usaron, ellos llegaron a ser una comunidad planificadora. Finalmente, los resultados sugieren que el estudio puede servir como un modelo para la aplicación del enfoque de sistemas abiertos al desarrollo de comunidades forestales sustentables en la Sierra Tarahumara y en otros lugares más a nivel regional, nacional e internacional.

The purpose of the article is to analyze the development of digitalization in the conditions of war as a socio-cultural phenomenon. It is noted that Ukraine continues to fight both in the digital and mental spaces for its own independence, originality, national identity and democratic future. The Ukrainian nation’s struggle for survival has reached a new level – digital. In the conditions of martial law, Ukrainian society is increasingly faced with various types of «cyber attacks» by aggressor countries: failures in the provision of electronic services, blocking of the work of state bodies, phishing attacks by e-mail, cybercrimes, violations of the integrity and confidentiality of data, informational and psychological pressure on population, cyber-terrorism, cyber-espionage, information expansion into the country’s national information space, blocking the work or destruction of enterprises strategically important for the economy and state security, life support systems and high-risk facilities. Modern digital technologies in the conditions of globalization are modernizing the strategies of warfare in the 21st century. In the conditions of martial law, Ukrainian society is increasingly faced with various types of «cyber attacks» by the aggressor country, including: blocking the work of state bodies, phishing attacks by e-mail, cyber crimes, violations of data integrity and confidentiality, information and psychological pressure on Ukrainians, cyber terrorism, cyber espionage, etc. Disinformation, anti-Ukrainian propaganda, fakes, racism, revanchism, political, material, spiritual violence that threaten the national security of our state can be spread through various «information channels» of the aggressor countries. But, on the other hand, in wartime conditions, Ukraine strives to protect the national information space from the negative effects of informational and psychological attacks and continues to implement the policy of digitalization and the introduction of digital technologies. Ukraine strives to protect the national information space, continues to implement the digitalization policy, implements the «State in a Smartphone» program, develops the IT sector that fulfills contracts, exports its own services, provides foreign exchange earnings, and also supports the Ukrainian economy. Provides services through the «Diia» state platform, including for internally displaced persons.

The purpose of this report is to further explore the cooperation between computer security incident response teams (CSIRTs) (in particular national and governmental CSIRTs) and law enforcement (LE) by adding the important dimension of their interaction with the judiciary (prosecutors and judges). This report follows two reports that ENISA published in 2017: Tools and methodologies to support cooperation between CSIRTs and law enforcement (ENISA, 2017), which focused on technical aspects and Improving cooperation between CSIRTs and law enforcement: Legal and organisational aspects (ENISA, 2017a), which focused on the legal and organisational issues of cooperation; both are available on the ENISA website. This report aims to support the cooperation between CSIRTs and LE, as well as their interaction with the judiciary in their fight against cybercrime, by providing information on the legal, organisational, technical and cultural aspects, identifying current shortcomings and making recommendations to further enhance cooperation. The geographical coverage is mainly the EU and European Free Trade Association (EFTA). The data for this report was collected via desk research, interviews with subject-matter experts and an online survey. The data showed that CSIRTs, LE and the judiciary are characterised by significant differences in roles and structure. The kind of information to which CSIRTs and LE have access is different, this is one of the primary reasons why sharing information between them is paramount to respond to cybercrime. Across Member States different models/frameworks of interaction exist among the three communities (CSIRTs, LE and the judiciary). Overall CSIRTs interact more with LE rather than with the judiciary. CSIRTs offer support to LE to collect and analyse different types of evidence. CSIRTs are rarely called as witnesses in courts but the material they collect during the incident handling might be used to decide on (cyber) crime cases. Although the cooperation and interaction across the CSIRT, LE and judiciary communities work well in principle, there are still some challenges to be faced. In particular, some legal aspects are seen as the biggest challenge with issues such the diversity of the legal frameworks, data retention, the sharing of personal data (including internet protocol (IP) addresses) and the confidentiality around criminal investigations as well as evidential admissibility of digital evidence.

The purpose of the study is to improve ways of forming financial security of the enterprise based onstrategic planning. The subject of the research: formation of financial security of the enterprise on the basis of strategicplanning. The methodological background of the research is a set of theoretical and general scientific methods:analysis and synthesis, theoretical and logical generalization, grouping, abstraction, and others. The paper providesa general description of the core approaches defining the concept of “financial security of the enterprise”. Functionalgoals of financial security of the enterprise are outlined, namely: ensuring financial stability and independence;achievement of high competitiveness in the market of goods, works, services; ensuring high efficiency of financialand economic activity; ensuring high liquidity of assets, and increasing the market value of the enterprise; supportfor the appropriate level of business activity and image; formation of information security and commercialsecrets; efficient organization of security of share capital and assets of the enterprise. The scheme of organizationof financial security organization is considered based on strategic planning. It is determined that the strategicplanning results in strategic plan (strategy) for ensuring the financial security of the enterprise. Such a strategyshould be consistent with both financial and the company’s overall strategies, as well as main goals and objectives.For the most effective implementation of the chosen financial security strategy at the enterprise, it is expedientto develop and implement a system of plans covering all aspects of the strategic planning process, including thetarget program, strategic, tactical, calendar, and individual plans. The system of plans should specify: the purpose ofchanges in the functioning of internal systems of the enterprise; terms of making changes; the work that needs tobe done to make changes; their performers; necessary material, labour, and investment resources. When ensuringthe financial security of the company, a special attention should be paid to the innovative development of theenterprise. The basis for the innovative development of an enterprise is the innovation potential, its formation andutilization in innovation activity. The algorithm of the strategic tasks ensuring the innovative financial security of theenterprise is proposed. The correlation between financial security and innovative development of the enterprise isexplored, which is dual in nature, where both phenomena serve as the purpose of the enterprise and means of itsachievement. Conclusions. Strategic planning at the enterprise, which is the basis for ensuring its financial security,will facilitate the creation of all opportunities for further financial and economic activity with positive results. At thesame time, strategic planning should be based on the use of a number of measures: increase of the innovative andintellectual potential of the enterprise; use of advanced international experience in the management of material,labour, and financial resources of the enterprise; raising the skills of employees, etc. Further research should beaimed at developing and implementing an effective innovation policy that can provide long-term competitivenessof domestic enterprises and increase their financial security.

In the conditions of dynamic development of the environment it is expedient to pay special attention at the enterprises to strategic management which basis is strategic planning as it will allow the enterprises to consider all system of factors both external and internal environment influencing enterprise activity, and identify the most effective ways to achieve these long-term goals. The authors consider the definitions of "strategy", "enterprise development" and "strategic planning of enterprise development"; basic principles of management that should be used to increase the efficiency of innovation. Features of innovation strategies, and also advantages of strategic planning of development of the enterprises are considered. The purpose of the study is to generalize the theoretical approaches to the definition of "strategy", "enterprise development" and "strategic planning of enterprise development", as well as the analysis of the features of the implementation of strategic management in the enterprise. This goal necessitated the solution of the following tasks: to generalize theoretical approaches to the concept of "strategy", "enterprise development" and "strategic planning of enterprise development"; analyze the basic principles of management that should be used to increase the effectiveness of innovation; identify the features of innovation strategies, as well as the benefits of strategic planning for enterprise development. Scientific novelty is to improve the definition of strategic planning of enterprise development, which, in contrast to the known, comprehensively takes into account the need to comply with the components of enterprise development to ensure the desired changes and components of the innovation process; and, in contrast to the known, allows you to identify individual steps in the strategic planning of enterprise development, taking into account the stages of the life cycle in which it is. The practical significance of the results is that this definition of strategic planning of enterprise development will allow to analyze in detail the scheme of stages of the process of strategic planning of enterprise development to assess the risks of innovation at each stage depending on the life cycle of the enterprise and its development. efficient use of resources and capabilities of a particular enterprise, make effective management decisions and achieve long-term goals, as well as consider the process of strategic planning in the enterprise as a sequence of possible innovative projects to ensure enterprise development in the strategic perspective.

The paper present theoretical and practical aspects of strategic marketing planning in development of arts and cultural institutions. Focus of the paper is on developing theoretical aspects of strategic marketing planning in development of arts and cultural institutions. The theoretical part of the paper is based on modern literature in the field of strategic marketing planning, brand building, arts and culture. The key hypothesis of the paper is that development of arts and cultural institutions have to be based on strategic marketing planning, on strategic marketing analysis, implementation of marketing strategies and strategic marketing control. The special aspect of the paper are strategies of brand building of arts and cultural institutions. In the empirical research the paper will present case studies about implementation of strategic marketing planning in development of arts and cultural institutions. The empirical research will include results of questionnaire research about perception of arts and cultural institutions as brand, about approaches of experiences about arts and cultural institutions, about identity and image of arts and cultural institutions, about specific strategies that could develop arts and cultural institutions. The research in the paper will be qualitative and quantitative, with primary and secondary data. The empirical research will analyze impact of experience marketing, emotional branding strategies and traditional brand strategies in development of arts and cultural institutions brand. In the case studies the paper will present good examples of strategic marketing planning in development of arts and cultural institutions. The results of empirical research will lead to further theoretical and practical analysis of development of arts and cultural institutions. The paper present modern ways of development of arts and cultural institutions. The paper will analyze impact of social media on brand building of arts and cultural institutions. The paper will analyze new professions in arts and culture and new brand strategies that could be implement in digital environment. The paper will analyze connection between traditional strategies of brand building of arts and cultural institutions and strategies of brand building of arts and cultural institutions in digital environment. Special aspect in the paper will be given on synergy of traditional and digital marketing strategies in brand building of arts and cultural institutions.