The role of the Internet in marketing tourism at travel and tourism agencies in Aden governorate from the point of view of tourist employees

Abstract

The objective of this study is to define the role of the Internet in marketing tourism services at traveland tourism agencies by identifying the point of view of the study sample members regarding themarketing tourism (service, price, promotion, distribution, individuals, physical environment, servicedelivery) using the Internet. To achieve the study objectives, the researcher chose the analytical descriptivemethod. The researcher also prepared a survey tool to collect data from the study sample, who wereselected using a comprehensive intentional method. Such sample comprised 39 workers employed bytravel and tourism agencies in Aden governorate. SPSS was also used for data processing and analysis ofsample members responses.The study concluded that the use of the Internet contributes significantly to marketing of tourismservice provided by travel and tourism agencies in Aden. In light of the findings of the study, a number ofrecommendations have been made. The most important of these recommendations are:Taking advantage of technological developments to expand marketing of tourist services, providingelectronic software and systems to protect customers, improving agencies’ material environment andcreating websites for agencies and banks as a means to improve tourism service marketing.