Abstract
The article examines the role of technology in modern sports journalism in the USA. It describes how sports media are being modified under the influence of new technologies. And also the application of technologies in each of the four major sports leagues of the USA is considered separately. The object of study in the article is sports journalism in the USA. The subject of the study is the role of technology in modern journalism, which is further considered on the example of sports journalism in the USA. The purpose of the work is to study the impact of technology on modern sports journalism. The general scientific descriptive-analytical method and comparative method were used as the main research method. The novelty of the research lies in the fact that for the first time the role of technology in modern sports journalism in the USA is being investigated. New Internet platforms that help sports journalists collect analytical data are considered. It also describes the use of virtual and augmented reality in the major sports leagues of the United States of America. Technology plays a huge role in modern sports journalism in the USA. They not only allow you to expand the reach of the audience and create more accurate materials, but also provide new methods of interacting with readers. Journalists actively use innovations to be closer to their audience and give them new impressions.
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