THE ROLE OF SOCIAL NETWORKS IN ENHANCING DOMESTIC TOURISM IN ALGERIA

Using Digital Media to Promote Kidney Disease Education

Social media has become an important part of the daily life of modern society, especially among teenagers. This study aims to analyze social networks in modern society with a case study on the use of Instagram social media among adolescents. The method used in this study is a qualitative descriptive method with a case study approach while the data collection technique is through observation, interviews and documentation. The results of the study show that the use of Instagram by teenagers can affect social networks. Teens tend to choose friends with similar interests and follow accounts that are relevant to their interests. However, the use of Instagram can also expand teens' social networks by allowing them to connect with people from different backgrounds. The results of our research show that Instagram has become a significant platform for sociology students to build and expand social networks. Through features such as following, liking, and commenting on posts, sociology students can connect with fellow students, lecturers, and professionals in the field of sociology. In analyzing the data collected, we found that the use of Instagram by sociology students made it possible to expand the social network widely. Sociology students connect with people who share similar interests and interests in sociology, both on campus and off-campus.

Objectives: This study aims to explore the impact of social media in revitalizing domestic tourism in Algeria by examining the role these platforms play in attracting domestic tourists and developing effective digital marketing strategies. The Theoretical Framework: The study is based on a solid theoretical framework that reviews the historical development of social media and its increasing impact on consumer behavior in the tourism sector. Social media is addressed as a marketing tool, and its role in creating interactive content that contributes to promoting local tourism culture. Method: A descriptive-analytic approach was used in this study, where an electronic questionnaire was distributed to a sample of 100 social media users in Algeria. The data was analyzed using SPSS V29 statistical software, which allowed the extraction of statistically significant relationships about the role of digital platforms in tourism promotion. Results and Discussion: The results showed that social media is a powerful tool in attracting local tourists, as users take advantage of virtual networking groups to get recommendations about tourist destinations. The growing importance of visual platforms such as Facebook and YouTube in influencing travel decisions was also emphasized. Research Implications: The results of this study provide important insights for travel and tourism agencies in Algeria on how to optimize digital marketing strategies using social media. It is recommended to invest more in these platforms to reach a wider audience and meet the needs of local tourists. Originality/Value: This study is innovative in its approach to the impact of social media on domestic tourism in Algeria, and the practical value of its findings in developing tourism marketing strategies that keep pace with modern digital transformations.

The #AustralianBeachspace Project: Examining Opportunities for Research Dissemination Using Instagram

Navigating Social Media in #Ophthalmology

Social media has become an important tool for universities to implement strategies to promote, position and differentiate their brand identity, to establish and foster the communicative relationship with their stakeholders. This study explores the interactivity strategy developed in digital communication by 70 leading universities from Europe, the United States and Latin America. A specific quantitative methodology was designed to analyze the universities’ social media publications (90,241). The general communicative approach and the communication resources applied were studied through quantitative content analysis. Results show that the universities have an informational approach in their publications on social networks, with little differences among regions and platforms. Expositive and interactive resources are being used in a broad, integrated manner although there are some differences in each region and social network. Thus, the universities opt for a monological interactivity strategy in their digital institutional communication, with little differences between social networks. They are changing toward a model that continues to prioritize dissemination of information, but it is evolving toward more combination of various communication resources that make content more attractive to their publics. This research provides insights into interactivity strategies used by universities on social networks to develop effective digital communication strategies for enhancing engagement with publics.

It’s no secret that “word of mouth” has always been considered one of the most powerful forms of marketing for a business. Social media today is the ultimate word-of-mouth marketing. Getting people to connect with you online in the social space helps spread the word about who your company is and your products and services. Social media has changed the way the world communicates, creating real time interconnectivity between people, businesses, and geographies. As social media continues to grow in popularity, brands are looking for ways to increase their fan base and leverage their social presence to increase sales and brand affinity. Social media is a powerful tool for engaging your customers and fans in a conversation. So there are really two functions of social media for business: 1) Are you participating in the conversation and sharing, and 2) Are you listening and monitoring what is being said about you. Social media takes work, there’s no doubt about it. Any business that has tried running their own Facebook and Twitter profiles knows that gaining new customers is more difficult than it seems. What role should social media play in your marketing? At the end of the day, with right tools and strategy in place, social media marketing can be scary and should/will play a large part in your overall digital strategy. Social media’s role in your overall digital strategy comes down to four main things: 1) Building a fan base 2) Reputation monitoring 3) Conducting customer service 4) Generating leads Social media mining is a process of representing, analyzing, and extracting actionable patterns from social media data. Social media mining introduces basic concepts and principal algorithms suitable for investigating massive social media data; it discusses theories and methodologies from different disciplines such as computer science, data mining, machine learning, social network analysis, network science, sociology, ethnography, statistics, optimization, and mathematics. It encompasses the tools to formally represent, measure, model, and mine meaningful patterns from large-scale social media data. Keywords : Internet, Social networking media, Social media,Communication etc.

Together We Can Improve Outcomes in Kidney Failure: Examining Social Networks in Hemodialysis

The development of social media today has a big impact, one of which has an impact in the field of promotion. Industry players including influencers and content creators use Instagram social media as a means of promotion, one of which is Instagram @sumbar_rancak social media as a means of promoting tourism in Sumatera Barat. Based on the above background, the focus of the problem in this study is how to use social media instagram @sumbar_rancak as a means of tourism promotion in Sumatera Barat. The purpose of this study was to determine the use of social media Instagram @sumbar_rancak as a means of promoting tourism in Sumatera Barat. This study uses the concept of new media-based tourism promotion, namely social media Instagram. This research will use a qualitative approach using the case study method. From the research results, the use of Instagram @sumbar_rancak social media as a means of tourism promotion in Sumatera Barat is to use several Instagram features such as; photo title or caption, hashtags, comments, mentions. And based on the results of observations and interviews with Instagram informants, @sumbar_rancak is very effective in promoting tourism in West Sumatra. This is evidenced by the statements of visitors through the captions they upload on privately owned social media.

The Big Question: Have social media and/or smartphones disrupted life in your part of the world?

The article examines the importance of digital content strategies in the modern marketing system of enterprises in the conditions of dynamic development of the online environment. The relevance of the topic is due to the need to adapt business to new digital realities, intensify interaction with consumers and increase the role of content as a tool for forming a brand value proposition. The aim of the article is to identify effective digital content strategies used by enterprises to improve communication and attract the target audience to the development of brand identity. The work uses general scientific research methods: theoretical generalization, system analysis, modeling and comparison. The main types of content strategies are identified: informational, emotional, marketing, branding, interactive, SEO-oriented and a strategy based on user-generated content (UGC). Each strategy is characterized in terms of its purpose, goals, implementation tools and expected impact on the consumer. Special attention is paid to the stages of developing a digital content strategy, including: analysis of business goals and audience, audit of existing content, selection of communication formats and channels, formation of a content plan, creation and distribution of content, monitoring of effectiveness. The proposed structural model is a component of a modern marketing system that enables enterprises to systematically manage digital marketing communications in order to increase brand awareness, effectively attract target audiences, and increase consumer trust in food brands. The practical part of the study is devoted to the analysis of content strategies of confectionery manufacturers in the Kyiv region. The dominance of template forms of communication, low level of content personalization and insufficient use of interactive formats were revealed. Proposals were developed to improve strategies focused on visual recognition, attracting consumers through social platforms and increasing the emotional component of digital content. To improve visual recognition and emotional engagement in digital strategies, a company needs to invest in training marketing and design staff, create a holistic brand identity, analyze target audience behavior, actively use storytelling, create high-quality visual content adapted to social networks, and implement analytics to assess content effectiveness. The results of the study may be useful for marketers, digital communications specialists, as well as scientists studying digital strategies in the context of branding and consumer behavior. Key words: content strategy, digital marketing, branding, enterprise, consumer.

Motivated by the growth of social media throughout the globe, including in Indonesia, educational practitioners need to be creative and make use of this opportunity to boost up the learning goals, for example making use of Facebook, Twitter, Instagram, Line, and many others (social media) in educational settings. Among those social media, Instagram has increased its popularity, particularly in Indonesia, with its 22 million users. It is an online platform in which users can share their stories via uploaded photos. Recently, it is not merely used as photo story sharing but also online shopping, news updating, and video conferencing. As Instagram offers promising features, this study explored how this platform was applied to improve the students English written competence, focusing on reading and writing. This study is action research that investigates the use of Instagram as a social-and-educational medium that offers beyond new language learning experiences in the project called InstaGlish, Instagram English. The data were collected from the classroom observation during the project, students' Instagram photo posts, captions and comments, and students' reading and writing scores after project implementation. A questionnaire and direct interview to the students were also carried out to give a more thorough and deeper understanding of the students' responses toward how effective InstaGlish helps them learn and induce their English. In addition, the findings of this current study were expected to give fruitful insight on how to use social media not merely as the fun-without-meaning activity yet fun-and-meaningful new learning experiences.

The impact of the World Wide Web goes beyond communicating between computers. The web changed the way we interact with organizations, people, documents, and data. Social media is one of the new buzzwords of the web. It is a comparatively new term that covers a wide range of online applications, platforms, and media that support online interactions, collaboration, and the sharing of content. It includes all that constitutes human interaction in online platforms. Social media has had grown explosively in a short time and has a profound impact on advertising, publicity, marketing, public opinion, entertainment, software services, and decision-making. The content offered in social networks is exciting to users. However, it is challenging, as users need to spend time and effort finding content that might be of their interest. Navigating such an extensive collection of items becomes difficult if there are no tools to help the users. To overcome this problem, social media relies on data mining solutions such as recommender systems and information retrieval systems. In particular, recommender systems have found applications in many domains including movies, music, videos, news, books, and products in general. Depending on the context they produce a list of recommended items using a variety of techniques. The goal of this dissertation is to research new approaches in recommender systems that help to satisfy the needs of users in social media. Specifically, we examine the role of recommender systems for users in two types of social media, Location-Based Social Networks and academic social networks. LBSNs enable their users to share the places they go to and with whom they are. Academic social networks help modern researchers organize their scientific libraries and discover relevant papers to their research. For both types of social media most of the existing work focuses on recommendations for individual users. The proposed approaches are distinguishable from others in that we focus on providing recommendations to a group of users, rather than to individuals. Moreover, we investigate the importance of item-to-item recommendations and propose a new method for recommending on infrequent items.

Abstract. The article examines how the landscape of social networks has significantly transformed the job search process. The objective of the study was to evaluate attitudes to searching for a job on social media with a focus on students attending the Faculty of Economics, University of Prishtina. The findings indicate that selfperceived level of social media activity is associated with time spent on social networks, and that unemployed individuals are more likely than those with jobs to use social media. The results show the most popular methods used for job searching were social media networks and online job portals. A noteworthy finding is that even individuals who do not use social networks recognise the importance of maintaining a professional profile on social media when it comes to searching for work. The study’s findings hold implications for both job seekers and employers by highlighting the importance of using social media while searching for a job, necessitating strategic investments in online platforms, customised support programmes harnessing these platforms, enhanced digital literacy, and continuous research to adapt policies in response to evolving social media trends among job seekers. Keywords: social media, job searching, recruitment, digitalisation

Digital technologies have made it easier for lobbies to reach a larger audience, generate support, and collect data to bolster their campaigns. At the same time, digital tools have contributed to increasing participation in lobbying activities, as information is more readily accessible to the public. Policymakers are also leveraging digital technologies to engage with a broader range of stakeholders, gather input on policy issues, and enhance transparency in the policymaking process. Lobbies, or interest groups, use digital tools and platforms to interact with policymakers, communicate their interests, and influence decision-making. However, there are concerns about the influence of big tech companies and the potential for digital lobbying to distort public policy outcomes. Overall, the digital age has reshaped the dynamics between lobbies and public policies, presenting both opportunities and challenges for achieving transparent and accountable governance. Currently, the EU lacks an evaluation or regulatory service to scrutinize digital lobbying strategies. In this digital age, the relationship between lobbyists and public policies has changed significantly, with technology playing a critical role. Although the EU Transparency Register attempts to improve transparency and accountability in interactions between interest groups and EU institutions, further development is needed in examining the digital discourse strategies of interest groups. The purpose of this study is to examine the digital strategies of lobbies in the EU through web mining, social media tracking, and text mining techniques. Content analysis will be conducted to identify and describe the digital strategies that EU lobbyists employ: online media, social media, online formats, and publications to advocate for and influence public policies. The results will reveal the strategies of lobby influence in digital environments and the scope and scale of the digital discourse created by these activities. This will provide deeper insights into the impact of these organizations on public policies in the EU across various sectors in terms of digital communication and the online factors influencing the policymaking process with engaged stakeholders. Finally, the methodology serves as a proposal for an analytical framework for monitoring the development of political communication by these entities with their stakeholders in the digital ecosystem and the resulting digital discourse.