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The Role of Social Media in Informal English Learning: A Case Study of Language Learning Communities

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Abstract
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This paper explores the role of social media in informal English learning, with a focus on language learning communities. In the digital era, social media has transformed the landscape of language acquisition. Traditional learning methods are being augmented by the vast opportunities social media offers.Using a case - study approach, data is collected from multiple language learning communities on platforms like Facebook, Instagram, and WhatsApp. The research combines literature review, online community observation, and surveys/interviews. Results indicate that social media significantly promotes informal English learning. It provides a global stage for learners to interact with diverse speakers, offers instant feedback, and enriches learning through various content forms.Language learning communities on social media foster high - level interactivity, enhancing learners' motivation and language skills. They also facilitate cultural exchange, which is essential for a comprehensive understanding of the language. However, challenges such as unstructured learning and misinformation exist. Overall, social media holds great potential for informal English learning, and future research should focus on optimizing its use.

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Studies concerning the utilization of Web 2.0 tools by language learners in higher education have predominately concentrated on the adoption of English-medium Web 2.0 tools in formal learning; while the use of indigenous Chinese Web 2.0 tools in informal English learning has not been adequately examined. This study aims to investigate factors that impact undergraduates’ behavioral intention to use indigenous Chinese Web 2.0 tools for informal English learning. It was conducted to verify a hypothesized mediation model with five factors, which were based on the technology acceptance model and language learning motivation. Structural equation modeling was employed with data from 834 undergraduates at a Chinese university. The findings revealed that undergraduates’ behavioral intention to adopt Chinese Web 2.0 tools was positively impacted by perceived usefulness, perceived enjoyment, and intrinsic motivation in English learning, rather than by perceived ease of use. Perceived usefulness acted as a mediator between perceived enjoyment and behavioral intention to use the tools, and perceived enjoyment mediated the relationship between intrinsic motivation in English learning and the intention to utilize the tools. Two mediators (perceived enjoyment and perceived usefulness) together mediated the relationship between intrinsic motivation in English learning and behavioral intention to adopt the tools. Implications were discussed when integrating indigenous Chinese Web 2.0 tools into informal English learning.

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Learning is a life-long process rooted in the self and society. Media is a global platform and an individual use various forms of media to learn and communicating with global citizens but learning through social media makes a big difference in learners‟ success in all endeavors and peaceful life. The objective of the research is to recognize the role of social media in formal, non-formal and informal learning and sustainable development. A literature review provides the essence of the concept of social media and sustainable development, sustainability and role of social media in formal, non-formal and informal learning. The research demonstrates the features of social media through underlying principles of sustainable development and its role in an effective learning. The study addresses the need of social media for the self directed teaching and life-long learning i.e. an experiential learning. The researcher conducted an online survey to collect information and attempted to explore phenomena based on a personal experience and an empirical study. The empirical research demonstrates the role of social media in formal, non-formal and informal learning and therein suggesting the possibilities of sustainable development and underlying principles of sustainable social media such as unity, equality, freedom, liberty, fraternity, non-violence and compassion. The research is limited to an empirical study. The learning through social media gives an opportunity for experiencing peace and a lifelong learning and impacts in terms of better performance and productivity. The major role is rooted in social, cultural, economic, political, psychological, legal, ethical, moral, educational dimensions.

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During the COVID-19 quarantine period, mobile technologies have been greatly promoted to be used by students to assist their learning. Although mobile learning has been well researched, studies investigating rural school students’ intentions were not enough. This study investigated rural secondary school students’ mobile technology uptake and their perceptions of using mobile technologies in informal English learning during the COVID-19 epidemic. Results suggested Chinese rural school students held positive attitudes towards mobile assisted English learning, and they most tended to use smartphones, followed by portable electronic dictionaries, tablets and laptops in informal English learning. Rural secondary school students’ behavioral intentions (BI) were significantly influenced by perceived usefulness (PU), facilitating conditions (FC) and attitude towards use (ATU) of mobile devices. Innovativeness (INNO) and perceived ease of use (PEU) did not significantly influence students’ behavioral intentions. These factors explained 83.1% of variance of students’ behavioral intentions. Based on the findings, the study offers suggestions that teachers, governments and educational policy makers take measures to pay attention to students’ mobile learning in informal English learning. 

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