The Role of Religiosity on Sustainable Consumption and Consumer Welfare Among Muslim Consumers

Religiosity is related to positive health and life satisfaction but the pathways through which this occurs have not been clearly delineated. The purpose of this study was to examine potential mediators of the relationships between intrinsic and extrinsic religiosity and negative affect and life satisfaction. Perfectionism and life aspirations are two possible pathways through which religious orientation is related to outcome. It was hypothesized that adaptive perfectionism and intrinsic life aspirations would act as mediators between intrinsic religiosity and negative affect and life satisfaction, and that maladaptive perfectionism and extrinsic life aspirations would act as mediators between the extrinsic religiosity and negative affect and life satisfaction. Two consecutive samples of religious college students (N=540 and N=485) completed measures of the Age Universal Religious Orientation Index, the Frost Multi-Dimensional Perfectionism Scale, the Aspiration Index, the Beck Depression Inventory-II, the Spielberger State-Trait Anxiety Inventory, and the Satisfaction with Life Scale. Intrinsic religiosity had a direct negative relationship with negative affect and positive relationship with life satisfaction. Contrary to the hypotheses, intrinsic religiosity had its strongest indirect effect via maladaptive perfectionism such that increased intrinsic religiosity was related to decreased maladaptive perfectionism which in turn lead to better negative affect and life satisfaction. Extrinsic religiosity was related to increased maladaptive perfectionism and thereby indirectly contributed to worse negative affect and life satisfaction. Interestingly, when the effects of maladaptive perfectionism were controlled, the direct effects of extrinsic religiosity were related to reduced negative affect and increased life satisfaction. Overall, the strongest mediator in this study of both intrinsic and extrinsic religiosity was maladaptive perfectionism, with intrinsic religiosity related to decreased maladaptive perfectionism and extrinsic religiosity related to increased maladaptive perfectionism.

To examine the differences among secular, traditional, and religious Israeli oncology nurses' intrinsic religiosity, extrinsic religiosity, spiritual well-being, and attitudes toward spiritual care. A comparative, descriptive study. 148 Israeli Jewish nurses drawn from the membership of the Israeli Oncology Nursing Association. Nurses completed mailed questionnaires. The four scales used were intrinsic and extrinsic religiosity portions of the Revised Age Universal Intrinsic-Extrinsic Scale, the Spiritual Well-Being Scale, and the Spiritual Care Perspective Scale. Secular, traditional, and religious Jewish respondents differed significantly in intrinsic religiosity, extrinsic religiosity, spiritual well-being, and religious well-being. No significant differences were found in existential well-being and attitudes toward spiritual care. Although not significant, an interesting trend was that secular nurses demonstrated more positive attitudes toward spiritual care than religious nurses. Jewish nurses' religiosity, spiritual well-being, and perhaps their attitudes toward spiritual care may be influenced by whether they are secular, traditional, or religious nurses. Israeli Jewish oncology nurses need self-awareness of their intrinsic religiosity, extrinsic religiosity, spiritual well-being, and attitudes toward spiritual care when they are administering holistic care to their patients.

PurposeThis research aims to find out whether intrinsic and extrinsic religiosity affect product attitude functions (value-expressive, social-adjustive).Design/methodology/approachThe population of the research consists of Muslim consumers in Turkey and Christian consumers in Portugal. Using the convenience sampling method, the data was obtained from 800 questionnaire forms which consist of 400 forms filled by Muslim consumers in Turkey and 400 forms filled by Christian consumers in Portugal. Smart PLS 3 (Partial Least Squares) statistical program was used to test hypotheses.FindingsResults of the analyses show that the intrinsic religiosity of Muslim Consumers living in Turkey and Christian consumers living in Portugal negatively affects the value-expressive and social adjustive attitude. Extrinsic religiosity, on the other hand, has been found to have a positive effect on the functions of value-expressive and social-adjustive attitudes within the consumers of both countries.Originality/valueThere are studies on religiosity and consumer attitudes in the Turkish literature (Kurtoglu and Çiçek, 2013; Uyar et al., 2020; Demirag et al., 2020). Religiosity dimensions (intrinsic/extrinsic religiosity); however, have been neglected in the Turkish literature. This study provides a detailed evaluation of the effect of these dimensions on the dependent variable. Additionally, this study emphasizes the relational aspect of attitude dependent variable and religiosity dimensions by approaching it through the context of value-expressive and social-adjustive attitude. Thus, it is aimed to help practitioners and the literature gain a different perspective by referring to the attitude functions whose foundations were laid in the studies of Smith et al. (1956), Katz (1960) and strengthened in studies like Wilcox et al. (2009). By comparing two different religions, the study results are analyzed in the context of different regions and cultures. This comparison can be beneficial both for local and international investors as religious and cultural factors play an important role in local and cultural investment decisions. The results of this study are thought to contribute to the consumer behavior literature and to public authorities in terms of evaluating the level of religiosity. In addition, this study can have practical results for the practitioners in both Portugal and Turkey.

PurposeThis paper uses social identity theory to investigate the sequential mediating effects of extrinsic religiosity and perceived role of religious leaders in the impact of consumers' intrinsic religiosity on perceived value of brands endorsed by religious leaders.Design/methodology/approachThis paper comprises two survey-based studies with urban consumers in two emerging markets, India (N = 303) and Indonesia (N = 150).FindingsIntrinsic religiosity has a direct positive effect on extrinsic religiosity, which in turn mediates the effect of intrinsic religiosity on the perceived value of the brands endorsed by religious leaders in both India and Indonesia. However, extrinsic religiosity has a significant positive effect on the perceived value of these brands through the perceived role of religious leaders in India but not in Indonesia.Research limitations/implicationsSamples for both the studies are drawn from urban consumers in India and Indonesia, which also have large rural populations. Hence, future research may use both urban and rural samples from other countries to replicate our results.Practical implicationsThe study findings may help both local and global brand managers in the emerging markets with religious societies, such as India and Indonesia, to understand how they may use endorsements by religious leaders to manage the differences in the impact of consumers' intrinsic versus extrinsic religiosity on their brand perceptions and evaluations.Originality/valueThis paper extends social identity theory to the international marketing context by showing that religious consumers in the emerging markets are likely to support the brands endorsed by religious leaders vis-à-vis other national or multinational brands. Thus, religious identification offers a unique sacred worldview and unlimited group membership, unlike other social groups, especially in the highly religious emerging markets.

Differences in religious beliefs can impact the choices people make, the products they select, and the satisfaction they derive from life. Food plays a crucial role in this as it often catalyzes interaction among diverse social and religious groups. For instance, in Islam, dietary laws are clear regarding what is considered Halal (permissible) and Haram (forbidden). Consequently, the surge in demand for halal products has mirrored the expansion of the halal food industry. However, the level of religiosity among Muslims can vary based on their upbringing and exposure to social norms and values. Previous literature has mostly examined religiosity as a determinant of an individual's religious commitment to Halal-certified food products, with very few studies exploring the role of the dimensions of religiosity in influencing consumer purchase intentions for such products. Therefore, this study aims to provide a clear understanding of how various dimensions of religiosity influence the intention of Muslim consumers, especially those living in non-Muslim countries, to purchase halal-certified food products. To achieve this, the study employed an online survey methodology, collecting 291 usable responses from Muslims in China. The research framework used the Theory of Reasoned Action and utilized Smart PLS 4.1.0.2 version and SPSS Statistics Version 27 for data analysis. The findings revealed several significant relationships. The study demonstrated that the intrinsic religiosity of a Muslim consumer has a substantial effect whereas extrinsic religiosity has an insignificant impact on the attitude of a consumer. Moreover, consumer attitude significantly influences the intention of Muslim consumers to purchase religiously sanctioned food. The Country of origin has moderated the relationship between consumer attitude and intention to buy religiously sanctioned food for Muslim consumers living in non-Muslim states. The insights provided by this study are expected to be valuable for policymakers, including government bodies and certification organizations, as well as foreign investors and global marketers, as they seek to develop or revise their strategies for targeting Muslim consumers in non-Muslim states when it comes to halal-certified food products.

This paper investigates green marketing factors that influence Indonesian consumers' switching intentions toward eco-friendly detergents and contributes to the broader discourse on sustainable consumption within the framework of the Sustainable Development Goals (SDGs), particularly SDG 12 on responsible consumption and production. Although previous studies have explored general green product adoption, limited research has examined the integrated role of green marketing stimuli together with psychological determinants in explaining the shift from conventional to environmentally friendly detergents. This gap highlights the need for a comprehensive model that captures both marketing-driven and belief-driven mechanisms of sustainable consumer behavior. The research gap of this study lies in its incorporation of multiple green marketing dimensions, including eco-labelling, green packaging, pricing, and green product knowledge, combined with environmental concern and two mediating variables, namely consumer belief and attitude toward eco-friendly detergents. This integrated framework allows for an examination of how cognitive and affective processes interact to shape consumers' switching intentions toward green detergents. By linking green marketing strategies with consumer psychological responses, the study offers insights into how sustainable product preferences can be strengthened through targeted marketing interventions. A quantitative survey approach was employed, involving 439 respondents from diverse regions across the Indonesian archipelago. The wide geographical distribution of participants enhances the representativeness of the data and provides a broader view of Indonesian consumers' sustainability-oriented behavior. Structural analysis was conducted to test the relationships among green marketing variables, mediating constructs, and switching intention. The findings demonstrate that eco-labelling, green packaging, green product knowledge, pricing perceptions, and environmental concerns significantly influence consumer beliefs related to environmental responsibility. These strengthened environmental beliefs subsequently shape positive attitudes toward eco-friendly detergents. In turn, attitude is found to play a crucial role in increasing consumers' intention to switch to green detergents. The results emphasize that beliefs and attitudes function as important psychological pathways through which green marketing strategies exert their influence.This study offers several theoretical and practical implications. Theoretically, it provides a more holistic model that integrates green marketing variables and psychological mediators, offering a stronger explanation for sustainable product switching. Practically, the findings underline the importance for companies to design credible eco-labels, improve environmentally responsible packaging, communicate product benefits clearly, and consider pricing strategies that align with consumer expectations. Encouraging stronger environmental concerns also appears to reinforce the belief–attitude–intention chain that motivates more sustainable household consumption. These contributions support the advancement of sustainable development efforts in Indonesia by strengthening consumer engagement with environmentally friendly products.

The effects of religiosity on well-being appear to depend on religious orientation, with intrinsic orientation being related to positive outcomes and extrinsic orientation being related to neutral or negative outcomes. It is not clear, however, why intrinsic and extrinsic religiosity has the relationships they do. Self-determination theory may provide a useful framework of intrinsic and extrinsic aspirations that may help to answer this question. The purpose of the present study was to examine whether intrinsic and extrinsic religiosity would be related to intrinsic and extrinsic life aspirations. We hypothesized that intrinsic religiosity would be positively related to intrinsic life aspirations and negatively related with extrinsic life aspirations, and that extrinsic religiosity would be positively related to extrinsic life aspirations and negatively related to intrinsic aspirations, and that life aspirations would partially mediate the relationships between religious orientation and outcome. To study these hypotheses, a random national sample (total number of 425, average age of 52, 59 % female) completed the measures of religious orientation, life aspirations, affect, and life satisfaction. It was found that intrinsic religiosity was positively related to positive affect, life satisfaction, and intrinsic life aspirations and was negatively related to negative affect and extrinsic life aspirations. Extrinsic religiosity was positively related to extrinsic life aspirations and was not related to the intrinsic life aspirations. When both religious orientation and life aspiration variables were included together in the model predicting outcome, both remained significant indicating that religious orientation and life aspirations are independent predictors of outcome. In conclusion, although religious orientation and life aspirations are significantly related to each other and to outcome, life aspirations did not mediate the effects of religious orientation. Therefore, self-determination theory does not appear to completely account for the effects of religious orientation.

The controversy surrounding Haikal Hassan's endorsement of Pizza Hut products in Indonesia has sparked debates about the intersection of religious influence and consumer behaviour in the Muslim market, particularly following public concerns about the brand's perceived connection to Israel through its parent company's business relations. This situation raises questions about how religious figures' endorsements impact Muslim consumers' purchasing decisions, especially when promoting international food brands that face scrutiny over their global business affiliations. This research aims to quantitatively measure the effect of Haikal Hassan's endorsement on Muslim consumers' repurchase intention for Pizza Hut products, considering religiosity as an intermediary variable. Using a quantitative method with an explanatory design, this research involved 100 respondents of Pizza Hut Muslim consumers in Indonesia, which were determined using a purposive sampling approach. Information was obtained from a structured questionnaire and then examined using Path Analysis with SmartPLS version 4. According to the results, endorsement has a positive and significant effect on repurchase intention but a negative and significant effect on religiosity. On the other hand, religiosity has a negative and significant impact on repurchase intention and also significantly mediates the effect of endorsement on repurchase intention. These findings contribute to the understanding of Muslim consumer behaviour and the role of religiosity in marketing, and this can be a reference for companies in developing more appropriate marketing tactics that are sensitive to the religious values of Muslim consumers in Indonesia.

Religiosity covers all aspects of human life values. Consumer decision-making in Muslim product purchase needs to involve religiosity. Muslim fashion is increasingly popular and becomes a potential business for fashion entrepreneurs in Indonesia. This condition evokes a dilemma for the consumers as Muslim fashion users on whether they have to conform to the religious sharia or follow the trend. The purpose of this article is to identify the role of religiosity as a factor affecting Muslim consumers to revisit Muslim fashion stores. This research involved 243 Muslim consumers of several Muslim fashion stores. The results showed that religiosity of Muslim consumers had a direct effect on patronage intention and indirect effect on patronage intention of Muslim fashion stores through Customer Satisfaction. The research findings are directed to managerial implications for Muslim fashion entrepreneurs in relation to consumer religiosity and marketing of Indonesian Muslim fashion products.

This research presents the development of a measure of religiosity that includes social intrinsic religiosity as distinct from extrinsic religiosity and from the typical conceptualization of intrinsic religiosity as an individual orientation. Study 1 developed the measure using exploratory and confirmatory factor analysis; the results confirmed two intrinsic identity factors (individual and social) and two extrinsic benefit factors (individual and social). Correlations with previously established religiosity measures demonstrate the scales construct validity and that social intrinsic religiosity is independent from extrinsic religiosity. In Study 2, differential responding by Christian and Jewish participants was consistent with these religions’ reputed cultural-theological approaches and confirmed the independence of social intrinsic religiosity. Furthermore, social intrinsic religiosity was positively correlated with prejudice towards value-violating outgroups, as would be expected from an intrinsic religiosity. These results unconfound social and extrinsic religiosity and provide empirical evidence that intrinsic religiosity can be socially as well as individually oriented.

The primary purpose of this study was to explore the indirect effect of intrinsic religiosity and extrinsic religiosity on ethical intention through ethical judgment. A review of the literature shows the need for more research at the intersection of religiosity and ethics, especially in non-Western, highly religious contexts. This research, therefore, addresses the research question: Do intrinsic religiosity and extrinsic religiosity indirectly impact ethical intention through influencing the ethical judgment of management professionals? Data were gathered from members of the Management Association of Pakistan through a questionnaire. Pearson correlation results show the overall trend between the constructs of interest. Multiple regression results show that both intrinsic religiosity and extrinsic religiosity are significant positive predictors of ethical judgment. Ethical judgment was also found to be a significant, positive predictor of ethical intention. The main contribution of the study is evidence that ethical judgment acts as a mediator between religiosity (whether intrinsic or extrinsic) and ethical intention in a non-Western highly religious context. This research also found that intrinsic religiosity impacts ethical intention directly as well as indirectly through ethical judgment, but extrinsic religiosity influences ethical intention only through its effect on ethical judgment. We discuss our results along with practical and research implications, and limitations of this research are highlighted to guide future research.

Aim: This study examines the effect of consumers' intrinsic and extrinsic religiosity and materialistic values on voluntary simplicity values and reveals the relationship mechanism between these variables. Method: An online survey instrument coupled with a snowball sampling methodology was employed to reach 440 participants, and filter questions were included to identify potential participants with a suitable profile for the study. Due to providing unwanted responses to the filter questions or missing responses, some participants were excluded from the sample. Consequently, data from 277 participants were analysed using structural equation modelling with the bootstrapping method to test research hypotheses. Results: According to the research results, intrinsic religiosity negatively influences materialistic values and positively affects voluntary simplicity values. In contrast, extrinsic religiosity did not affect materialistic or voluntary simplicity values. On the other hand, it was concluded that materialistic values negatively affect voluntary simplicity values. Furthermore, it was revealed that intrinsic religiosity influences voluntary simplicity via materialism. Conclusion: The current study shows that religiosity reduces material values and increases voluntary simplicity values, which express an anti-consumption perspective, but extrinsic religiosity does not play a role in the change of materialism and voluntary simplicity. Therefore, it has been demonstrated that when religiosity is internalised in accordance with the true spirit of religion, disregarding personal interests, it hinders material values and increases voluntary simplicity. Furthermore, it has been discovered that intrinsic religiosity values have both a direct and an indirect power through materialistic values in this mechanism of influence. Originality: The present investigation represents the inaugural effort to analyse the direct and indirect relationships between consumers' intrinsic and extrinsic religiosity values, materialistic values, and voluntary simplicity values within a developing country context, thereby contributing to the enrichment of consumer behaviour literature and providing insights for marketing practitioners in developing marketing and communication strategies.

Purpose: Drawing on self-determination theory (SDT), this article aims to examine the impact of customers’ intrinsic and extrinsic religiosity on purchase intentions for luxury brands. Moreover, this study delves into the moderating effect of customer brand loyalty in these relationships. Methodology: To this end, we tested our hypotheses with a student sample (N = 169) from Pakistan. Exploratory factor analysis (EFA), confirmatory factor analysis (CFA), structural equation modeling (SEM), and moderation analysis techniques were used to analyze the data using SPSS 24.0 and AMOS 24.0. Findings: The results of data analysis indicated that a customer’s purchase intention for luxury brands is significantly influenced by extrinsic religiosity, while intrinsic religiosity has trivial influence in boosting purchase intention for a luxury brand. Our results for moderation analysis further show that customer purchase intention for a luxury brand is reinforced by intrinsic religiosity when customer brand loyalty is high but not when customer brand loyalty is low, whereas purchase intention for a luxury brand is fortified more by extrinsic religiosity when customer brand loyalty is low than when customer brand loyalty is high. Research Limitations: As with any set of cross-sectional studies, our research is not without limitations. For instance, the sample size in the current study is purposefully small. This limits the generalizability of findings across a wider population. Implications/originality/value: This study has provided a framework to explain how customers’ intrinsic and extrinsic religiosity affected the purchase intentions of luxury brands in the emerging market.

Purpose – The purpose of this study is to examine the factors that influence the intention to boycott products made or affiliated with Israel among Muslims in Indonesia. This study is grounded in the context of ongoing wars and conflicts in the Middle East, specifically in Palestine.Methodology – This research uses primary data collected from 412 respondents and the partial least squares structural equation model (PLS-SEM) method for data analysis.Findings – The main results show that animosity, intrinsic religious motivation, self-enhancement, product judgment, and attitude toward the boycott influence the intention to boycott. However, brand distrust does not determine the intention to boycott products affiliated with Israel.Implications – Indonesia is one of the largest markets for Muslims worldwide. Understanding the purchasing behavior of Muslim consumers in Indonesia can help marketers and multinational companies anticipate and strategically respond to potential boycotts, minimising financial losses. This is important because Muslim consumers in Indonesia often opt for alternative products when choosing to avoid those affiliated with Israel. Originality – Animosity was the most influential variable in this study. This reflects deep-seated resentment among Muslim consumers toward Israel, leading to a reluctance to purchase Israeli-affiliated products. They directly targeted Israeli-affiliated companies or products for boycotting as a form of expression of their anger and disapproval of Israel's invasion of Palestine. Interestingly, Muslim consumers in Indonesia still positively and favourably view products affiliated with Israel, even though they are reluctant to buy them.

To investigate the relationship among the antecedent factors of age, ethnicity, and education and the mediating variables of intrinsic religiosity, extrinsic religiosity, and spiritual well-being on Israeli oncology nurses' attitudes toward spiritual care. A correlational, explanatory study. Members (N = 155) of the Israeli Oncology Nursing Society. Subjects completed a mailed research package. A path model guided the testing of the hypotheses. Spiritual well-being, intrinsic religiosity, extrinsic religiosity, age, ethnicity, and education. Variables of interest accounted for a small but significant amount of the total variance in attitudes toward spiritual care. However, only spiritual well-being, extrinsic religiosity, and education demonstrated direct relationships with these attitudes. In addition, intrinsic and extrinsic religiosity, mediated through spiritual well-being, demonstrated indirect relationships with attitudes. Nurses' attitudes toward spiritual care are influenced by their education, intrinsic and extrinsic religiosity, and spiritual well-being. Because spiritual well-being is a good predictor of nurses' positive attitudes toward spiritual care, nurses' spiritual well-being should be supported. In addition, nursing education needs to examine ways that may support more positive attitudes toward spiritual care. Future research also should be conducted on other nursing populations and across cultures and religious affiliations.