Abstract
This paper investigates the role of tourism in rural development specifically with reference to community-based tourism (CBT) as a rural community development approach. A case study method is to unpack a CBT development project in which the influence of international actors is pronounced. Participant observation was used for data collection including reviewing of literature. This paper shows the trajectory of a CBT project being compromised by the influence of international capital within a neo-liberal framework. A major contribution of this paper is the proposition of a CBT model that articulates and delineates the role of external players and the ingredients of a potentially viable CBT project. These ingredients include: convenience to community, primacy of local culture, bottom-up structures, autonomy, self-governance, the promotion of community cohesion, respect for and preservation of the environment, enhancement of the health and educational well-being of communities. DOI: 10.5901/mjss.2014.v5n4p638
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