THE ROLE OF ETHICS IN THE MANAGEMENT OF EDUCATIONAL INSTITUTIONS

Abstract

Thanks to globalization, the market of modern times is very large, but at the same time very unpredictable. Doing business successfully means making a profit, which should grow from year to year. This means that at the same time you need to go through the market, make a profit and keep the right position. Times have changed, so organizations are not allowed that the amount of profit depend only on reducing the cost of production or distribution of products and services. Organizations are expected to operate in accordance with and to act responsibly towards the society and community in which they produce. This means that the whole society (group and individual) requires from the economic market, labor organizations, economic institutions, producers, managers, employers, etc., to rely on the entire economic and market activity on the ethics of work, business and profit. Likewise, educational institutions with the entire legal and human infrastructure (managers, class teachers, teachers, etc.) should keep in mind and base their work on the principle of ethics. With this contemporary business problem, management and education, it is imposed the question also, what is or Ethics? Business as a new science discipline developed in the late 60's of the 20th century, a virtue that is already somewhat forgotten in today's everyday life but which is increasingly becoming indispensable for work organizations, market competitiveness and business with quality. Ethics is increasingly being mentioned in business. The goal of the work and existence of every company or work organization is to make a profit and develop the business, so the question is whether it is possible for business and profitability to go together at a time when organizations are struggling every day to survive? If we take into account that we are in a time when the public puts in front the mirror or increased business of domestic and foreign organizations, we can give our opinion or answer to the above question, and we can say that business is imposed as a very important determinant business of any successful organization and is an important component in achieving its competitive advantage and success. In the continuation of this paper, we will try to give an opinion on some issues that are closely related to Ethics, such as: Business Ethics, Ethics and Profitability, Ethics and Management, The Role of Ethics in the Management of Educational Institutions, etc.