The Role of E-WOM Usefulness and Social Media towards Revisit Intention for Tourist through Destination Image in Jatim Park 2 Batu City

This study examines the effect of authenticity, social media, and destination image on revisit intention. This study uses explanatory research with a quantitative approach. The population in this study were domestic tourists or foreign tourists who had visited tourist destinations in Gianyar at least once. The sampling technique used in the study was purposive sampling. The sample in the study was 250 respondents. Data collection was used through surveys, documentation, and Likert scales to test instruments. The data were analyzed using structural equation model partial least square (SEM-PLS) modeling. The results of this study indicate that authenticity and social media can increase revisit intention. In addition, authenticity and social media can also improve destination image. The destination can also increase revisit intention. Overall destination image) has the most significant influence on destination selection. Destination image can mediate between authenticity and social media on revisit intention. The better the authenticity and utilization of social media in Gianyar tourist destinations, the better the destination image will increase revisit intention. The results of this study suggest that the management of Gianyar tourism can maintain the authenticity of Gianyar tourist destinations and increase the use of social media to attract tourists to revisit Gianyar tourism.

Consumptive behavior is characterized by an individual's tendency to spend money on shopping, both offline and online, without considering the priority scale. In this case, financial literacy has a role to play in avoiding consumer behavior and encouraging wiser use of social media. The objectives of this research: 1) The influence of financial literacy on adolescent consumer behavior in Kubu Village, Kubu Raya Regency. 2) The Influence of Social Media on Teenage Consumer Behavior in Kubu Village, Kubu Raya Regency. 3) The Simultaneous Influence of Financial Literacy and Social Media on Teenage Consumptive Behavior in Kubu Village, Kubu Raya Regency. The research method is quantitative. The sample consisted of 200 teenagers. Data collection techniques used questionnaires. Data were analyzed using multiple linear regression. The research results show: 1) The influence of financial literacy on adolescent consumer behavior in Kubu Village, Kubu Raya Regency with a sig value of 0.000 < 0.05. 2) The influence of social media on adolescent consumer behavior in Kubu Village, Kubu Raya Regency with a sig value of 0.000 < 0.05. 3) Simultaneous Influence of Financial Literacy and Social Media on Adolescent Consumptive Behavior in Kubu Village, Kubu Raya Regency with a sig value of 0.000 < 0.05.

The research purpose is to analyzing the effect of destination image on tourist satisfaction, analyzing the effect of destination image on revisit intention, analyzing the effect of tourist satisfaction on revisit intention, and analyzing tourist satisfaction mediates the effect of destination image on revisit intention in the tourist village of Batu City. This study uses a quantitative explanatory research approach with the sample of this research is Indonesians who when the research was conducted finished traveling in the tourist village of Batu City and were at least 17 years old, totaling 155 respondents and using Structural Equetion Modeling (SEM) which will be processed using the AMOS (Analysis of moment structure) program. The results showed that destination image has a significant impact on tourist satisfaction and revisit intentions, tourist satisfaction has a significant impact on revisit intentions, and tourist satisfaction does not have a role as a mediator that forms the relationship between destination image and revisit intentions in the Batu City tourist village.

While social media receive considerable scholarly attention, studies reveal mixed outcomes in relation to its influence on tourists’ destination choices. There is nonetheless a persistent perception that social media has a fundamental influence on destination choice. However, those studies that do find a social media influence are in contexts where tourists are predisposed to be influenced (the contexts were selected due to social media presence or influence). These studies also have limitations in terms of social media types, tourists and destinations. This research responds to the challenges and explores social media influence across diverse destination choice contexts. Through face-to-face interviews conducted with 39 Australian tourist decision-makers, the findings reveal that social media influence is only apparent when specific context-conditions are co-present. Instead, most destination choice contexts are likely to result in low levels of social media influence. The findings advance theory by identifying three contextual dimensions for social media influence: level of social media engagement; destination novelty or familiarity; and complexity of the planning decision. This research importantly demonstrates the need to illuminate context when conceptualising social media influence on tourists’ destination choices. Practically, destinations should utilise social media to demonstrate ease of visit planning.

This study aims to investigate the key antecedents influencing the revisit intentions of Muslim tourists to Batu City, East Java, Indonesia. Specifically, the research examines the impact of destination image, service quality, availability of halal facilities, and visitor income on the propensity to revisit, with visitor satisfaction introduced as an intervening variable. Utilizing 209 samples, the data is analyzed through Structural Equation Modeling-Partial Least Squares (SEM-PLS) to assess the direct and indirect relationships between the variables. The results demonstrate that destination image exerts a significant and positive effect on Muslim tourists’ intention to revisit Batu City, while service quality, halal facilities, and visitor income show no statistically significant direct impact. However, all four factors—destination image, service quality, halal facilities, and visitor income—collectively enhance visitor satisfaction, which in turn mediates their indirect influence on revisit intentions. This research offers valuable insights for local governments, tourism stakeholders, and academic circles by identifying factors crucial for improving the Muslim visitor experience. The findings have practical implications for enhancing the attractiveness of Batu City as a tourism destination, ultimately contributing to increased visitation rates among Muslim tourists.

Social media is widely used, particularly in the travel industry. With the rapid changes in technology, there has been a substantial escalation in the usage of various social media networking sites like Facebook, YouTube, and Instagram. On these platforms, users are encouraged to make blog entries, upload images of their adventures, and exchange information about their activities and hobbies with other users. Various researchers have examined how social media has the potential to influence the trip-planning process significantly, and it has been concluded that social media has a noteworthy influence on travel decisions. The current study aims to investigate the influence of social media on the travel decisions that are being taken up by the young generation. The present research aims to investigate the influence of social media in the generation of images of various destinations in the minds of prospective travelers. To fathom the influence of social media in the minds of the young generation while they are making travel decisions, a conceptual framework has been developed in the current study with the help of the Technology Acceptance Model. To achieve the objective of inspecting the influence of social media in generating sustainable destination images in travelers’ minds, a sample size of 420 has been taken. Perceived Costs, Perceived Ease of Use, and Perceived Enjoyment have been used to evolve the conceptual model. The findings of the study will play a vital role for online travel marketers as it will provide them insights regarding the way the young generation makes use of social networking sites and how these sites are helpful in the creation of destination images in the minds of these travelers and allow them to modify their online marketing tactics accordingly.

Social media has become the preferred method for exchanging information. The biggest social media users are millennials, who are tech-savvy. The rise of social media users can certainly influence the decision of tourists in visiting a destination. Tourists' interest in visiting again is considered as a result of satisfaction. Satisfaction can provide several benefits, one of which is to provide a good basis for repurchase or re-visit intention. The purpose of this study is to (1) analyze the influence of social media on satisfaction; (2) analyze the influence of social media on revisit intention; (3) analyze the effect of satisfaction on revisit intention; and (4) and analyze the influence of social media on revisit intention through satisfaction. This research was conducted by distributing online questionnaire using google form to 100 National Tourists as respondents. Sampling is executed the use of purposive sampling. Furthermore, the data will be analyzed using descriptive statistical analysis and using SmartPLS SEM (Structural Equation Modelling). The results showed that social media has a significantly influence National Tourist satisfaction, social media has a significantly influence National Tourist revisit intention to Bali, satisfaction has a significant influence on the revisit intention. On the indirect effect the results that indirectly social media has a significantly influence on the revisit intention thru satisfaction.
 Keywords: Sociallmedia, Satisfaction, Revisit Intention, Millennials.

Purpose – This paper aims to: (1) examine the effect of social media advertisement and influencers on Compulsive buying, (2) investigate the role of materialism as a mediator and narcissism as a moderator on the relationship between social media advertisement and influencers on Compulsive Buying. Design/methodology/approach – The study is based on 300 responses. Data of the responses was used for statistical analysis and hypothesis testing. The study uses Structural Equation Modelling (SEM) to test all hypotheses. Findings – The study revealed insignificant relationships between social media advertisements and influencers, and compulsive buying. The findings provided evidence that materialism mediates the relationship between social media advertisements and compulsive buying. In contrast, materialism does not mediate the relationship between social media influencers and compulsive buying. The study failed to reveal a moderating role of narcissism on the relationship between materialism and compulsive buying. Research implications – Recommendations for marketing managers, scholars, and policymakers have been given adopting the marketing orientation that puts the consumers’ satisfaction of needs and wants first, based on the researchers’ faith that compulsive buying is not a virtue for consumers by all means. Originality/value – This paper investigates one of the most pressing issues regarding consumer behaviour in social media, consumer traits, and compulsive buying.

Religious activities are a common topic of discussion on various platforms and online forums in Nigeria. These online interactions shape opinions and attitudes of tourist to a religious destination. The use of electronic word of mouth has become a factor in influencing behavioural intention. Hence, this study investigated the relationship between the use of eWOM and tourist revisiting intention to a religious destination and the effect of the use of eWOM on the relationship between Subjective Norm, Perceived Behavioural control and Revisit intention of visitors to religious destinations. The hypotheses for the study was tested using a Hierarchical Regression model. The essence was to examine the effect of each variable on revisit intention as they are entered into the regression equation. The findings show that the combination of the use of eWOM, subjective norm, perceived behavioural control and even attitude has a strong influence on revisiting intention. However, the use of eWOM has a weak effect on revisit intention of religious tourists. The study recommends that managers of religious events pay more attention to the experience rather than focusing on using eWOM as a promotional tool, although it may attract new visitors, it will not make them come back.

Religious activities are a common topic of discussion on various platforms and online forums in Nigeria. These online interactions shape opinions and attitudes of tourist to a religious destination. The use of electronic word of mouth has become a factor in influencing behavioural intention. Hence, this study investigated the relationship between the use of eWOM and tourist revisiting intention to a religious destination and the effect of the use of eWOM on the relationship between Subjective Norm, Perceived Behavioural control and Revisit intention of visitors to religious destinations. The hypotheses for the study was tested using a Hierarchical Regression model. The essence was to examine the effect of each variable on revisit intention as they are entered into the regression equation. The findings show that the combination of the use of eWOM, subjective norm, perceived behavioural control and even attitude has a strong influence on revisiting intention. However, the use of eWOM has a weak effect on revisit intention of religious tourists. The study recommends that managers of religious events pay more attention to the experience rather than focusing on using eWOM as a promotional tool, although it may attract new visitors, it will not make them come back.

This systematic literature review examines the impact of social media on public opinion and its implications for policy-making. Utilising the PRISMA framework, the study analysed 19 articles from Scopus and Web of Science databases published between 2013-2023. The review identified five main categories of social media platforms discussed; Twitter/X, Meta (Facebook, Instagram, WhatsApp), YouTube, Chinese apps (Sina Weibo, WeChat, QQ), and several unspecified platforms. Key themes emerged across these categories, including the role of social media in knowledge dissemination, creation of filter bubbles and echo chambers, amplification of diverse voices, and spread of misinformation. The findings highlighted social media potential for real-time public opinion monitoring, facilitating engagement between policymakers and citizens, and early identification of emerging issues. However, challenges such as information credibility and algorithmic curation of content were also noted. The review suggests that strategic use of social media can raise awareness and mobilise support for global initiatives like the Sustainable Development Goals. It emphasises the need for policymakers to understand and leverage social media's influence on public sentiment while addressing associated risks. The study contributes to a nuanced understanding of how different social media platforms shape public discourse and influence policy decisions in the digital age. Future research directions are proposed to further explore the complex dynamics between social media, public opinion, and governance in an evolving technological landscape. Keywords: Social media impact, public opinion formation, digital policymaking, online political discourse, civic engagement.

This study aims to analyze the factors influencing revisit intention, such as e-WOM and destination familiarity, with destination image as an intervening variable. The research was conducted in Ponggok Klaten tourism village. A quantitative approach was employed, utilizing the SEM-PLS model. The study's results were tested using the Smart PLS 3 application. Data collection was carried out through questionnaires, field observations, and interviews. The population of this study includes visitors to the Ponggok Klaten Tourism Village. The sampling technique used was purposive sampling, with the criteria being visitors who had visited the Ponggok Klaten Tourism Village at least once and were interested in revisiting. The sample obtained in this study comprised 248 respondents. The results indicate that e-WOM and destination familiarity positively and significantly impact destination image. Similarly, destination image significantly affects revisit intention. This suggests that destination image mediates the influence of e-WOM and destination familiarity on revisit intention. Thus, efforts to increase revisit intention can be achieved by enhancing e-WOM and destination familiarity through destination image. This research is limited to a specific tourism destination. This study contributes to tourism village managers by demonstrating how online reviews and information can affect tourists' perceptions and their intention to revisit. This study positions destination image as an intervening or mediating variable that explains the relationship between e-WOM and familiarity with revisit intention. It provides new perspectives on the crucial role of destination image in linking digital information and direct experiences with tourists' decisions. Using this mediating variable helps reveal the more complex mechanisms through which the two independent variables influence revisit intention.

Purpose: This study aims to analyze the influence of Destination Image and Amenities on Revisit Intention with Visitor Satisfaction as an intervening variable at Balaputra Dewa Museum. The research seeks to understand how these factors contribute to improving the visitor experience and encouraging return visits. Research Methodology: The research employs a quantitative approach using Structural Equation Modeling (SEM) with Partial Least Squares (PLS). Data were collected through questionnaires distributed to 150 visitors of the Balaputra Dewa Museum, measured using a Likert scale. The model tested direct and indirect relationships between Destination Image, Amenities, Visitor Satisfaction, and Revisit Intention. Results: The findings indicate that Destination Image and Amenities significantly impact Revisit Intention. Visitor Satisfaction mediates the relationship between Destination Image and Revisit Intention, as well as between Amenities and Revisit Intention. Destination Image was shown to have a stronger influence on revisit intention compared to amenities. Indirect effects underscore the importance of visitor satisfaction in maximizing the impact of destination attributes. Conclusion: This study shows that Visitor Satisfaction helps explain how Destination Image and Amenities influence Revisit Intention at the Balaputra Dewa Museum, adding to knowledge in tourism and destination management. Limitations: The study is limited to one museum, which may reduce its applicability to other cultural or tourism sites. The cross-sectional data does not reflect long-term changes in visitor perceptions. Contributions: This research contributes to tourism management literature by emphasizing the role of destination image and amenities in fostering visitor satisfaction and revisit intention, providing insights for museum managers and policymakers. Novelty: The study introduces Visitor Satisfaction as an intervening variable, offering a deeper understanding of how satisfaction bridges the relationship between Destination Image and Amenities with Revisit Intention.

This study aims to analyze the destination image and memorable tourism experience on revisit intention through tourist satisfaction at Maimoon Palace. The type of research used in this research is associative research. The population in this study were tourists who visited the Maimoon Palace with the samples taken in this study were 135 respondents. Withdrawal of the number of sample sizes is done by non-probability sampling using purposive sampling method. The data used are primary data and secondary data obtained through a list of statements and documentation studies. The data analysis technique uses structural equation modeling (SEM) with the Smart PLS version 3.0 analysis tool. The results of the study directly show that destination image has a positive and significant effect on revisit intention, memorable tourism experience has a positive and significant effect on revisit intention, destination image has a negative and significant effect on revisit intention, memorable tourism experience has a positive and significant effect on revisit intention, and tourist satisfaction has a positive and significant effect on revisit intention. Then the results of tests carried out indirectly indicate that tourist satisfaction is not able to mediate the relationship between destination image and revisit intention, but tourist satisfaction is able to mediate the relationship between memorable tourism experience and revisit intention. Keywords: Destination images, memorable tourism experience, tourist satisfaction and revisit intention.

Purpose The purpose of this study is to test the relationship of cognitive destination image and affective destination image with tourist satisfaction and revisit intention. This study also tested the mediation effect of tourist satisfaction between cognitive destination image and affective destination image with revisit intention. Furthermore, place attachment is aimed to test as a moderator between tourist satisfaction and revisit intention. Design/methodology/approach Participants in this study are international visitors who were visiting different tourist places in Pakistan. A total of 340 tourists participated in the data collection process, and subsequent data analysis was performed using SPSS and smart-PLS. Findings The results confirmed a significant effect of affective destination image on revisit intention, whilst’ cognitive destination image does not signify a significant influence on revisit intention for international tourists; however, tourist satisfaction confirmed the mediation effect between cognitive-affective destination image and revisit intention. Furthermore, the place attachment confirmed significant moderation with revisit intention. Originality/value This study provides valuable insights into the context of tourist revisit intention in Pakistan. To the best of the authors’ knowledge, the model tested in this study (affective destination image and cognitive destination image > tourists’ satisfaction > place attachment > revisit intention) is developed for the first time and is the first of its kind to test the moderation effect of place attachment with revisit intention. This study is supported by the Oliver expectancy disconfirmation theory and the Bowlby theory, which is another novelty of this study.