Abstract
In the recent years, an increased interest in the use of culture as an instrument of politics and economics has expanded and influenced regional development. This paper aims to highlight the ability of culture to generate wealth for the community, on the one hand, and on the other as a catalyst for sustainable economic recovery by developing innovative and creative sectors based on arts activities. We will, however, single out the city of Sibiu and implicitly the “European Capital of Culture”, city that aims to highlight the richness and diversity of cultures in Europe, the contribution of culture to urban development, the increasing international profile of cities and a better image in the eyes of the inhabitants.
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