The Role of Artificial Intelligence in Enhancing the Process of Disseminating and Innovating Urban Subway Culture

The development of artificial intelligence (AI) technology has made significant contributions to the healthcare field, especially in the development of innovative drugs and therapies. The combination of computational sophistication and AI data analysis has enabled researchers to identify complex patterns in biomedical data, accelerate drug discovery time, and facilitate therapy personalization. This research aims to explore the important role of AI in drug development and innovative therapies to create a better future of healthcare. This involves an analysis of various AI methods and techniques used in drug development as well as the application of AI in personalized therapy for society. This study was conducted by conducting a literature review and analyzing the latest research and developments in the application of AI in drug and therapy development. The results showed that AI has opened new opportunities in drug development by accelerating the process of drug target identification, molecular simulation, and optimization of clinical trials. Meanwhile, in therapeutics, AI enables better personalization through analysis of patient clinical data and prediction of response to specific treatments. This opens up the potential for the development of more effective and targeted therapies. With the development of AI technology, the development of innovative drugs and therapies has become more efficient and effective. The application of AI in healthcare offers the potential to create a more personalized, precise, and comprehensive healthcare future. The collaboration between medical science and AI technology will lead to more innovative and affordable health solutions for the people. Thus, the role of AI in the development of innovative drugs and therapies is recognized as one of the key pillars in creating a better future of healthcare.

At present, artificial intelligence is developing faster than expected by human beings, and has been highly valued by the leaders of all countries in the world. With the breakthrough development of artificial intelligence technology in recent years, the era of artificial intelligence has come, and artificial intelligence has penetrated into all aspects of social life. At the same time, the development of university education is also deeply influenced by the development of artificial intelligence technology. On the basis of expounding the development status of artificial intelligence, this paper lists the existing application of artificial intelligence technology in university education in the world, analyzes the challenges brought by artificial intelligence technology to university education, and points out the development trend of university education and corresponding education reform suggestions from the perspective of artificial intelligence, so as to promote the innovation and development of university education.

This research revolves around the challenges faced by students in aligning their career orientation with demands and changes, as many traditional jobs are threatened by AI technology. The aim of this study is to identify trends in the transformation of students' career orientation in the era of Artificial Intelligence (AI), map the career challenges for students in the AI era, analyze the skills and competencies required, and assess the role of educational institutions in supporting this career transformation. The research method applied in this study is a systematic literature review. The initial stages involve collecting literature sources from scholarly databases and proceeding with a screening process to select literature relevant to the research focus. Finally, in-depth analysis of selected literature is conducted to identify patterns, trends, and key points related to the research topic. The results of the study describe that the development of AI technology has a significant impact on students' career orientation in higher education. Furthermore, students also face career challenges such as competition with technology, uncertainty about future employment, and skills gaps. To address these challenges, students need to develop technical AI skills, ethical AI understanding, problem-solving abilities, and continuous learning skills to succeed in the AI job market. On the other hand, higher education institutions should play a proactive role in addressing these challenges by developing relevant curricula, organizing training sessions, collaborating with industries, and enhancing AI learning facilities. Further research is suggested to focus on the implementation of these strategies in the specific context of higher education institutions and evaluate their impact on student career preparedness in the evolving AI era.

The Artificial Intelligence (AI) technology has changed the way public relations professionals conduct research, build relationships with the public and personalize messages, one of which is at the PR and Digital XY agency. Artificial intelligence is not only a tool but also a technology that drives a shift in the role of Public Relations professionals in the communications industry. This study aims to analyze how the shift in the role of public relations professionals in dealing with the development of artificial intelligence technology in the public relations profession. The theory used is McLuhan's technological determinism and the role of Dozier and Broom's public relations. The method used in this study is a case study with data collection techniques in the form of interviews and literature studies. The results of the study show that in the era of artificial intelligence, there has been a shift in the role of public relations professionals from the four conventional PR roles to the role of gatekeepers and validators. PR is required to have digital communication competencies and ethical behavioral principles in using artificial intelligence technology.

In the context of the rapid development of artificial intelligence technology, this article provides a systematic review of public relations research in the context of artificial intelligence to provide valuable references for future public relations research and practice. Collect literature data from CNKI, use systematic review methods to select literature that meets the standards, and sort and summarize it from four dimensions: application background, application scenarios, challenges faced, and response measures. Research has found that currently, applying artificial intelligence technology to public relations practice has become a basic consensus in academia; The paradigm of public relations research in the era of artificial intelligence has changed; In the short term, artificial intelligence technology will not completely replace public relations personnel; The measures for responding to public relations in the era of artificial intelligence can be summarized and divided into two levels: theoretical and practical. In the future, it is necessary to further explore and improve public relations theories related to artificial intelligence, construct new analytical frameworks and research methods to adapt to the changes brought about by technology.

With the rapid development of modern science and technology, the speed of digital media to disseminate information is also accelerating, and the forms of communication become more and more diversified. In order to make digital media art better innovate and develop, designers should actively explore, so that art under digital media has the characteristics of intelligence, networking, and content diversification, so that it can be better applied in modern digital media communication and let visual art reach new development heights in the context of digital media. The current rapid development of artificial intelligence technology is being gradually applied to all fields of society. From the current point of view, China's digital media art will inevitably remain in the early development stage for a long time to face many difficulties and problems. In the context of the era of artificial intelligence, there will also be a large number of art and design talents for continuous research and exploration, and the emergence of these talents will certainly prompt the further development and enhancement of digital media art and artificial intelligence technology. In this process, it is especially worth noting that China's excellent cultural connotations should not be abandoned. Committed to digging more beneficial digital media art elements from traditional culture to make digital media art always develop in a more meaningful way. This paper takes the artificial intelligence era as the background, discusses the core of the development of the mutual integration of artificial intelligence technology and digital media art, analyzes the current development status of digital media art and technology, as well as the innovative development direction and future trends, proposes a digital media art design algorithm based on the convolutional neural network, and finally proves the effectiveness of the method in the relevant data set.

The era of artificial intelligence is a revolution of knowledge creating wealth, and an era of thorough transformation of the structure of productivity. This era poses new challenges and opportunities for the transformation of management methods of unit leaders. The development of artificial intelligence technology not only provides new management tools and methods for unit leaders, but also puts forward new requirements and expectations for them. Alibaba Group, Tencent, Baidu, JD Group, and Huawei, as excellent practical cases, their use of artificial intelligence technology for the transformation of management methods of unit leaders is worth learning from. In the era of artificial intelligence, unit leaders need to continuously learn and understand artificial intelligence technology in order to apply these technologies to optimize management methods and improve management effects. At the same time, unit leaders also need to continuously adjust and improve management strategies, focus on talent cultivation and team building, and strengthen cooperation with authority, society, industries, etc., to adapt to the new situation and new requirements of the era of artificial intelligence.

The continuous development of artificial intelligence technology has triggered technological changes in many industries. Now artificial intelligence in computer bionics has become an indispensable part and is widely used in virtual reality, games and application research of bionic robots. Among them, artificial intelligence all over these fields shows autonomous behavior and user interaction has gradually matured. Therefore, artificial intelligence technology has caused changes in many industries. As the main carrier of programming design, the key technology of game is also affected by artificial intelligence technology. Therefore, it is urgent to develop the key technology reform of core game. Based on the rapid development of artificial intelligence technology, there is a prospect of breakthrough in the key technology of the game. The research purpose of this article is to use artificial intelligence technology to make innovative breakthroughs in key game technologies under the background of current artificial intelligence technology. This article starts from the relevant knowledge and theory of practice, and takes the artificial intelligence era as the background, and makes an in-depth study on the development of key game technologies. In the course of the experiment, follow up the expected purpose and technical goals of the key game technology, and implement rigorous experiments through the theory and relevant realistic background to innovate and break through the key game technology through artificial intelligence technology. Experimental evidence shows that the combination of key game technologies based on artificial intelligence technology has a better development prospect for them, and can build a new model of key game technologies from the perspective of artificial intelligence.KeywordsArtificial intelligence technologyKey game technologyArtificial intelligence eraCombination of technology

Purpose: The general objective of this study was to explore Intellectual Property Rights in the era of Artificial Intelligence. Methodology: The study adopted a desktop research methodology. Desk research refers to secondary data or that which can be collected without fieldwork. Desk research is basically involved in collecting data from existing resources hence it is often considered a low cost technique as compared to field research, as the main cost is involved in executive’s time, telephone charges and directories. Thus, the study relied on already published studies, reports and statistics. This secondary data was easily accessed through the online journals and library. Findings: The findings reveal that there exists a contextual and methodological gap relating to Intellectual Property Rights in the era of Artificial Intelligence. Preliminary empirical review revealed that the era of Artificial Intelligence (AI) has significantly transformed the landscape of Intellectual Property Rights (IPR), presenting both opportunities and challenges. It highlighted that traditional IP laws are increasingly inadequate to address the complexities introduced by AI-generated content, necessitating a rethinking of existing frameworks. The study emphasized the need for recognizing AI's role in the creation of new works and inventions and the importance of developing balanced approaches to protect both human and AI contributions. Ethical considerations, such as accountability, transparency, and fairness, were also deemed crucial in ensuring responsible AI use. Overall, the study called for a comprehensive and proactive approach to integrate AI into IPR, ensuring robust protections while fostering innovation. Unique Contribution to Theory, Practice and Policy: The Technological Determinism Theory, Innovation Diffusion Theory and Legal Realism Theory may be used to anchor future studies on Intellectual Property Rights in the era of Artificial Intelligence. The study recommended revising existing IP laws to explicitly include AI-generated content and inventions, clarifying criteria for authorship and inventorship. It suggested expanding theoretical frameworks to accommodate AI contributions, emphasizing the collaborative nature of human and AI creativity. Practical measures, such as enhanced cybersecurity and legal safeguards for AI-generated trade secrets, were advised. Policy-wise, the study advocated for international cooperation to harmonize IP laws concerning AI. Developing ethical guidelines for responsible AI use and implementing education programs to inform stakeholders about AI and IP implications were also recommended. These measures aimed to create a balanced IP framework supporting innovation while protecting the rights of all stakeholders.

Since the 1970s, artificial intelligence has been known as one of the world’s three cutting-edge technologies. In today’s world, it has become an independent branch and a self-contained system, presenting new features such as deep learning and cross-border integration. In recent years, with the progress of science and technology, the development of artificial intelligence technology is relatively rapid, widely used in many disciplines, and has achieved remarkable results, gradually coming into people’s lives, has become one of the important topics of discussion. Ideological and political education based on artificial intelligence technology is facing new opportunities and challenges, such as the existence of contradictions between human beings and artificial intelligence, artificial intelligence has brought a greater impact on the ideological and political education environment, and the traditional mode of ideological and political education has been subverted, etc., which needs to be explored in depth. This paper analyzes the challenges facing ideological and political education in the era of artificial intelligence, and makes clear the necessity of ideological and political education based on artificial intelligence technology, and puts forward targeted strategies for the current problems, so as to provide references for ideological and political education in the future.

With the gradual maturity of artificial intelligence (AI) technology, it is urgent to change and innovate the traditional media communication paradigm. Current research and application areas include language processing, image recognition, AI systems, intelligent video technology, and text recognition. With the rapid development of artificial intelligence technology, it is used in all walks of life in society. All sectors of society have also set off the exploration and application of artificial intelligence. In the field of news communication, artificial intelligence technology brings opportunities and challenges to the news industry in publishing news content forms and organizations. Exploring the new development trends and countermeasures of the news industry in the era of artificial intelligence has become a key topic for the news communication industry and academia. With the support of the huge communication network, the information transmission of short video news is more abundant. While people obtain information, it can also enhance the interactivity of the news. In a fast-paced society, short video news is undoubtedly closer to life. However, due to some reasons, human factors lead to incomplete access to information. In this paper, an intelligent neural network is proposed to be applied to an intelligent robot or intelligent system so that it can better obtain information to edit short video news and disseminate it, and compare it with the existing such machines or systems on the market today. This paper analyzes the development of short video news dissemination based on artificial intelligence and proposes improvement strategies based on specific examples.

At present, the development of artificial intelligence technology has brought new reconstruction opportunities for the intelligence of personalized advertising. With the help of artificial intelligence technology fields such as natural language processing technology, visual recognition technology, machine learning technology and deep learning technology, the conversion rate of personalized advertising is improved, the content creativity is upgraded, and the personalized consumption of users is realized. Advertising in the era of artificial intelligence is facing the dual opportunities of concept and operation. The more scientific and systematic operation mode makes advertising, a special communication, more efficient and personalized. In the enterprise marketing strategy, advertising communication is very important. In order to catch the attention of the audience and achieve accurate delivery and efficient communication, artificial intelligence has become a key factor in advertising innovation. With its precise delivery and personalized push, artificial intelligence technology can reduce the cost of advertising, improve the effect of advertising and enhance the brand image. In the contemporary personalized advertising ecology, the old business logic and the old financial pattern are gradually broken. Personalized advertising is facing a new market pattern. The old advertising model needs new operation ideas to better adapt to the development of this era and meet the needs of the audience in the digital era. Mature artificial intelligence technology makes mass customized marketing communication possible: from 2D fuzzy to 3D multidimensional; From empirical judgment to dynamic optimization. The accurate model construction of personalized advertisement based on artificial intelligence not only represents the realization of a marketing idea, but also the change of market operation mode. This paper designs and implements an accurate personalized advertising model based on artificial intelligence. It solves the problems of inaccurate personalized advertisements and low user interest in the past, improves the click-through rate of advertisements, and meets the demand of precise marketing.

The innovative development of medicine is synchronized with the innovative application of technology. Also, artificial intelligence technology brings new breakthroughs for medical research in the era of artificial intelligence. In particular, artificial intelligence technology has achieved conspicuous application expectations in medical image, realized the integration of intelligent technology and medical image research, and provided assistance for tumor diagnosis and cardiovascular disease diagnosis. As a computer technology operating in human thinking mode, artificial intelligence technology realized the imitation of human brain thinking process and overcame the subjective bias of human brain thinking, which is of great application value. The integration of artificial intelligence technology and medical image is an inevitable trend and the dawn of medical progress. In the new era, it is valuable to increase the research on the integration of artificial intelligence technology and medicine in order to realize the new development of medicine supported by artificial intelligence technology. In this context, this work mainly discussed the integration and development of artificial intelligence technology and medical image and analyzed the application of artificial intelligence technology in medical image on the basis of clarifying the current situation of medical application of artificial intelligence technology.

Artificial intelligence (AI) in the journalism industry, which is known as automated journalism, helps to improve the efficiency of the newsrooms. The purpose of this research was to emphasise the importance of technological advancement in the Malaysian journalism industry. Furthermore, this research fills a research gap in Malaysian journalists’ and journalism students’ perspectives on the development of AI technology in the industry. Drowning from that, technological determinism (TD) theory was applied in this research to explain the relationship between technological development and the changes in news readers’ social attitudes. This research was conducted as a qualitative study using the interview approach. The researcher interviewed a total of nine interviewees, which included five Malaysian journalists and four Malaysian journalism students. According to the data collected, a total of three themes emerged: the opportunities AI brings to the journalism field, the challenges AI brings to the journalism field, and the future of the Malaysian journalism field integrated with AI. Findings revealed that AI could provide convenience and save the time of journalists yet cannot replace humans due to the lack of emotions. The interviewees perceived that AI technology will not be widely implemented in the Malaysian journalism field in five to ten years. In addition, this research highlighted that future journalists should be trained to adapt well to AI. Meanwhile, this research proved that AI could assist in reducing the journalist’s workload. Hence, the journalists would distribute more time doing in-depth news articles.

The fast-developing artificial intelligence technology penetrates and blends with all walks of life, and the education field is no exception. Elementary education presents new characteristics in the era of artificial intelligence. Regarding teaching goals, it pays more attention to cultivating students' thinking quality and moves toward diversified knowledge in teaching content, being more flexible and rich in teaching methods, etc. Under the social background of the rapid development of artificial intelligence technology, elementary school teachers face a series of challenges in role development. Society has higher expectations for the role of elementary school teachers, requiring them to have more professional role literacy. At the same time, the role practice of elementary school teachers is more complicated. In this context, elementary school teachers should adhere to the true nature of education, adjust their roles in time, be leaders of student growth, professional educators, and model lifelong learners, shoulder the responsibilities of the times, and continue to realize the teachers’ value of nurturing people.