Abstract
The article substantiates the role of entrepreneurship in the revival of rural areas of Ukraine. The main problems and obstacles for the development of modern agricultural business are presented. The attention is paid to the high share of households in the total production of agricultural products, as well as the crisis situation regarding the employment situation of the rural population. Possibilities of employment for the inhabitants of rural territories by activating the initiative of unemployed citizens to organize their own business activity are considered. The peculiarities and motives of the implementation of the diversification strategy for economic entities, including agricultural producers, are revealed. The existing and perspective directions of diversification in some regions in Ukraine are analyzed. The main directions of formation of organizational and economic mechanism of diversification of entrepreneurial activity at the expense of activation of new forms of employment of population are summarized, which will contribute to the complex socio-economic and ecological development of rural territories in Ukraine.
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