THE ROLE OF ACCOUNT OFFICERS AND LOYALTY TO SAVINGS INTEREST AT KSPPS BMT SURYA RAHARJA SIDAYU

The purpose of this study is to determine the effect of green marketing and brand image on consumer decisions to buy Garnier products. This study uses a quantitative research approach, and data collection is done through a questionnaire that is given a Likert score of 1-4. This research involved students or female students of STIE IBMT. The sampling technique used is purposive sampling, or nonprobability. This study used 94 respondents. In this study, primary data was used, and the data analysis method used was multiple linear regression analysis. This was done with the help of statistical data analysis tools. The analysis method uses descriptive test, validity test, reliability test, multiple linear regression analysis, hypothesis testing, and classical assumption test. The results showed that there is a green marketing influence on purchasing decisions for garnier products. Then there is also the influence of brand image on purchasing decisions for garnier products, and there is also an influence between green marketing and brand image on purchasing decisions for garnier products. From this research, it is hoped that it can develop other factors or variables that can influence green marketing and brand image on product purchasing decisions with other environmentally friendly brand products.

This study aims to determine the influence of Organizational Culture, Organizational Commitment, Training, and Development on Employee Performance at PT Pura Barutama Rotogravure Unit 3 MICS Etiquette Department. The population in this study was 262 employees of the Etiquette Department of Rotogravure Unit 3. The sample used in this study was 72 respondents using a purposive sampling technique. Data collection in this study was through questionnaires and data analysis using SPSS 25 which included validity tests, reliability tests, classical assumption tests, multiple linear regression analysis, and hypothesis testing using t-tests, f-tests, and R² tests. The results of this study indicate that training has a positive and significant effect on employee performance, while organizational culture, organizational commitment, and development do not. The coefficient of determination is 0.567, or 56.7% of employee performance is influenced by the variables of organizational culture, organizational commitment, training, and development. Meanwhile, the remaining 43.3% of employee performance is influenced by other variables not examined in this study.

This study aims to identify and analyze the influence of green product and green advertising on the repurchase intention of IKEA Kota Baru Parahyangan customers. The research method employed is quantitative, based on the philosophy of positivism. The sampling technique used is non-probability sampling, specifically convenience sampling, which is based on the availability and ease of obtaining respondents. The study involved 120 respondents who are active customers of IKEA Kota Baru Parahyangan and have previously purchased IKEA products. Data collection was conducted through the distribution of questionnaires. The collected data were analyzed using validity and reliability tests, classical assumption tests, and multiple linear regression analysis. Data analysis was performed using SPSS version 25. The results indicate that both green product and green advertising have a positive and significant effect on the repurchase intention of IKEA Kota Baru Parahyangan customers. Green advertising has a more dominant influence (β = 0.557; t-value = 7.833) compared to green product (β = 0.257; t-value = 4.436). This finding shows that green advertising has a greater impact than green product in increasing repurchase intention. The study is expected to provide benefits for future research, as well as offer important insights for the development of IKEA in increasing repurchase intention.

This study aims to examine the effect of tax knowledge, tax sanctions, service quality, tax rates and application of e-filing on taxpayer compliance of UMKMs at KPP Pratama Seberang Ulu. The independent variables in this study are tax knowledge, tax sanctions, service quality, tax rates and application of e-filing while the dependent variable is taxpayer compliance. There are 2 theories in this study, namely attribution and the theory of Planned Behavior. This study uses a quantitative method. The population in this study are UMKM actors registered at KPP Pratama Seberang Ulu. The sample was determined using purposive sampling. Data were collected by distributing questionnaires to 47 UMKMs registered at KPP Pratama Seberang Ulu and in accordance with the specified characteristics. Primary data collection techniques and data analysis using multiple linear regression analysis SPSS software version 25. The methods used in this study are Descriptive Analysis, Validity Test, Reliability Test, Classical Assumption Test, Multiple Linear Regression Analysis Test, F Test, R2 Determination Coefficient Test and t Test. The results of the study indicate that tax knowledge, tax sanctions and the application of e-filing have an effect on taxpayer compliance, while the quality of service and tax rates have no effect on the compliance of UMKM taxpayers at the Seberang Ulu Pratama Tax Office..

This study is intended to understand how job satisfaction acts as a mediator in influencing the rela-tionship between compensation and motivation to employee performance. Pertamina Hospital Cirebon was chosen as the object of the study. A quantitative approach was used in this study, with data collection through questionnaires using Google Form. The population amounted to 199 and the sample used was 150 people. The sampling method used was purposive random sampling, with the criteria that employees have the status of specific time workers (PWT) and non-specific time workers (PWTT). Data analysis is validity and reliability test, classical assumption test, descriptive statistical analysis, simple and multiple linear regression analysis, and sobel test using SPSS software version 25. The results showed that both compensation and motivation have a positive and significant effect on employee performance and job satisfaction. Job satisfaction has a positive and significant effect on employee performance. In addition, this study indicates that job satisfaction can mediate the relationship between compensation and moti-vation to employee performance.

This research aimed to determine the influence of third party funds (DPK), Non Performing Financing (NPF), Financing to Deposit Ratio (FDR), Operating Expenses to Operating Income (BOPO), SWBI (Indonesian Wadiah Certificates Bank ) toward Return on Assets (ROA ) on Syariah Banks in Indonesia. The population in this study were all registered Syariah banking at Bank Indonesia, those are 11 Syariah Banks (BUS). The sampling technique used was purposive sampling criteria, which result were 4 Syariah banks. This study was using multiple linear regression analysis. Data used in this research were obtained from Bank Indonesia during the period of 2011 to 2013. Data analysis methods used in the study were multiple linear regression analysis, the classical assumption test, and test hypotheses. The result of the research show that the DPK, NPF, FDR, ROA and SWBI simultaneously affect the ROA. Data analysis methods used in the study were multiple linear regression analysis, the classical assumption test, and test hypotheses. The result of the research show that the DPK, NPF, FDR, ROA and SWBI simultaneously affect the ROA

Study aims to determine the effect between the variables perspective of treatment rates (X1) health facilities (X2) and service standards (X3) on patient satisfaction (Y) at Gambiran Hospital, Kediri City. Type of research. This is quantitative research. The data collection techniques used are primary data and secondary data. Sample selection using purposive sampling method, the number of samples in the study obtained as many as 91 respondents at Gambiran Hospital, Kediri City. This research data was obtained through questionnaires, interviews, and literature studies. The analysis techniques used are Validity Test, Reliability Test, Classic Assumption Test, Multiple linear regression analysis, t test, Classical Assumption Test, Multiple linear regression analysis, Classical Assumption Test Classical Assumption Test, Multiple linear regression analysis, Test t, Test F and Test the coefficient of determination. Determination. From the results conducted in the study, it shows that the variables perspective of treatment rates, health facilities and service standards on patient satisfaction. patient satisfaction at Gambiran Hospital, Kediri City. The results of the study obtained a multiple linear regression equation Y = 11.078 + 0.233X1 + 0.426X2 + 0.718X3 and the results of the t test of the perspective variable of treatment rates partially significant effect on patient satisfaction. Health facilities partially significant effect on patient satisfaction. Service Standards partially significant effect on patient satisfaction. F test results obtained Fcount results with a significance value of 0.000 <0.05. From the results of the analysis it can be concluded that the perspective of treatment rates, health facilities and service standards simultaneously and significantly affect patient satisfaction at Gambiran Hospital, Kediri City.

The advent of technology and increasingly stalled roads make the smart entrepreneurs in the field of technology to open a business. One of the businesses opened is an online transport business. In Indonesia, especially in Surabaya, the most popular transportation is taxibike online. One of the entrepreneurs desire is that his business can get a lot of consumers, of course it can not be separated from purchasing decisions that exist in the consumer. The online transport entrepreneur must know what is underlying in the consumer purchase decision. This study aims to analyze how much influence Location, Price, Promotion and Quality of Service to Decision in using Taxibike Online at students Catholic University Darma Cendika in Surabaya. Sampling method used is Purposive Sampling. The sample in this research is 75 students of Catholic University Darma Cendika, then analyzed the data obtained by using quantitative data analysis covering validity test, reliability test, classical assumption test, multiple linear regression analysis, coefficient of determination (R2), and hypothesis testing through t test. Data that has met the validity test, reliability test and classical assumption test is processed using SPSS ver.16, so as to produce regression equation as follows :Y = 9,324 + 0,074 X1 + 0,157 X2 + 0,061 X3. Where is Purchase Decision variable (Y), Price variable (X1), Promotion variable (X2) and Service Quality variable (X3). Hypothesis testing using t test shows that the three independent variables namely Price (X1) with tcount 0,738, Promotion (X2) with tcount 1,848 and Service Quality (X3) with tcount 0,945 not influence to dependent variable of Purchase Decision (Y) because tcount < ttable ( 1,994).The Adjusted R Square number of 0.121 indicates that 12,1 percent of the Purchase Decision variable can be explained by the three independent variables in the regression equation, and have a very low level of relationship, while the remaining 87,9 percent is explained by other variables beyond the three variables used in this study.

This study aims to analyze the influence of teachers’ pedagogical competence and the use of digital technology on Islamic Education learning outcomes in senior high schools in East Java. A quantitative research approach was employed involving 85 student respondents selected through purposive sampling. Data were collected using a Likert-scale questionnaire and analyzed using SPSS version 25 through descriptive statistics, validity and reliability testing, classical assumption tests, and multiple linear regression analysis. The results indicate that teachers’ pedagogical competence has a positive and significant effect on learning outcomes, demonstrating that effective instructional strategies and classroom management contribute to improved student understanding. Similarly, the use of digital technology shows a positive and significant influence, indicating that technology-supported learning enhances student engagement and comprehension. Simultaneous testing reveals that both variables significantly affect Islamic Education learning outcomes with a coefficient of determination (R²) of 0.491, meaning that 49.1% of learning outcomes are explained by these factors. The findings highlight the importance of integrating strong pedagogical competence with effective digital technology utilization to improve learning effectiveness in contemporary Islamic Education.

This study aims to determine the effect of work motivation and communication on employee morale. This research was conducted at Rimba Jimbaran Bali Hotel. The population in this study were all employees of Rimba Jimbaran Bali Hotel, totaling 162 employees. The sample was determined using the Slovin formula and the proportionate random sampling method with a total sample of 62 employees. Data collection was carried out by distributing questionnaires. The data analysis technique used was multiple linear regression analysis. The analysis techniques used were validity and reliability tests, classic assumption test, multiple linear regression analysis, multiple correlation analysis, multiple determination analysis t test and F test. Data analysis conducted using SPSS (Statistical Package for Social Science) for Windows, version 26.0. From the results of statistical analysis, the regression coefficient value between work motivation and employee morale is 0.455; t-count value is greater than t-table (5.004>1.671). The regression coefficient value between communication and employee morale is 0.359; t-count value is greater than t-table (3.678>1.671). The multiple linear regression equation is Y= 1.061 + 0.455(X1) + 0.359(X2); F-count value is greater than F-table (60.870>3.15). This means that the independent variable has a positive and significant influence on the dependent variable. From the results of this study it can be concluded that there is a positive and significant influence between Work Motivation and Communication on Employee Morale either partially or simultaneously.
 Keywords: Work Motivation, Communication, Employee Morale

The purpose of the research of this research is to identify and analyze the effect of the Quality Service, Brand Trust,and Price on Customer Satisfaction of PT. JNE Cabang Utama Sidoarjo. This research uses a quantitative approach. The population in this study are JNE Cabang Utama Sidoarjo customers, and the sample from this study was taken 100 respondetns. The method used is non-probability sampling and data collection using a questionnaire with a likert scale. Data analysis technique used in this study are validity test, reliability test, classical assumption test, multiple linear regression analysis, and hypothesis testing. The result of this research indicate that Quality Service has a significant effect on Customer Satisfaction, Brand Trust has a significant effect on Customer Satisfaction, Price has a significant effect on Customer Satisfaction and simultaneously Service Quality, Brand Trust, and Price have significant effect on Customer Satisfaction. The effect of Service Quality, Brand Trust, and Price on Customer Satisfaction in this study is 49,3% while the remaining 50,7% is influenced by other variables not examined in this research.

Purpose – This study aims to test and analyze the effect of lifestyle and store atmosphere on purchasing decisions for Ici koffie in Madiun. Design/methodology – The sample employed in this study comprised 100 respondents who are consumers of Ici Koffie in Madiun. The sampling technique utilized was purposive sampling. Data collection was conducted online through the use of Google Forms. The data analysis methods included validity and reliability testing, classical assumption testing, multiple linear regression analysis, hypothesis testing, determination coefficient (R²) analysis, and t-tests. Findings - The findings indicate that the lifestyle variable exerts a significant positive influence on purchase decisions, while the store atmosphere variable also demonstrates a significant positive impact on purchase decisions. The coefficient of determination obtained is 0.789, suggesting that lifestyle and store atmosphere collectively account for 78.9% of the variance in purchase decisions, with the remaining 21.1% attributable to other factors not examined in this study.

This study aims to find out how the correlation between content marketing and product knowledge and its impact on Generation Z's purchase intention towards Indonesian Sharia Banks. Data collection was carried out by distributing questionnaires to Generation Z students at UIN Maulana Malik Ibrahim Malang. This study adopts a quantitative approach with an explanatory design. Purposive sampling was used as a sampling technique, with a total sample of 100 participants. The measurement scale uses a Likert scale with five response levels. Data analysis includes validity tests, reliability tests, classical assumption tests, multiple linear regression analyses, t tests, F tests, and coefficient of determination tests using SPSS version 26. The findings demonstrate that content marketing variables exert a significant influence on purchase intention, product knowledge variables have a significant impact on purchase intention, and both content marketing and product knowledge together significantly influence purchase intention.

The study aims to analyze the influence of organizational culture and leadership style on organizational commitment at PT. Wasa Mitra Enggineering. The sampling technique used in this study is by census. then the number of samples is 30 employees. Data collection techniques are Observation, Questionnaire, Interview. In this study using two variables, namely: 1. The dependent variable is Organizational Commitment (Y). 2. The independent variable is organizational culture (X1), leadership style (X2). In this study, the data analysis method used is quantitative data analysis, such as: validity test, reliability test, classical assumption test, multiple linear regression analysis, hypothesis testing, coefficient of determination test and assisted by SPSS software program version 26. The results of the study explain that organizational culture has a positive and significant effect on organizational commitment at PT. Wasa Mitra Enggineering. Leadership style has a positive and significant effect on organizational commitment at PT. Wasa Mitra Enggineering. The R2 value in the regression model is 0.697, which means 69.7% of the dependent variable of organizational commitment at PT. Wasa Mitra Enggineering can be explained by the independent variables of organizational culture and leadership style, while the remaining 30.3% of organizational commitment at PT. Wasa Mitra Enggineering can be explained by other factors.

This research aims to determinate the effect of Profitability, Leverage, and Dividend Policy on Stock Prices. The data collection method used is Study Documentation method. The affordable collection in this study was consumer cyclicals and non-cyclicals companies listed on Indonesia Stock Exchange (IDX) in 2020 with total 225 companies. Data collection by collecting data on annual financial report in Indonesia Stcok Exchange (IDX) web. This research used purposive sampling with total sampel used were as many 48 companies reduced by companies match with criteria. The data analysis techniques used is multiple linear regression analysis, desciptive statistics analysis, pre-requirement test analysis, classic assumption test, and hypothesis test. Multiple linear regression analysis indicate between variable have relation. Desciptive statistics analysis indicate overview of each variable. Pre-requirement test analysis indicate data is distributed normal. Classic assumption test indicate data acceptable. And hypothesis test result use tu conclude that all hypotheses acceptable or rejectable. Based on the analysis, it is shown that profitability have positive effect on stock price. While Leverage and Dividend Policy has no effect on stock price. Then the coefficient determination in this study was 13,8% which showed the ablity of profitabiliy, leverage, and dividend policy on stock price on influencing stock price while the rest were influenced by other factors that not examined.