Abstract
The present study aimed at identifying the role of academic leaders in private Jordanian universities in creating competitive environments in their universities according to The Strategic Condition Matrix (ADL Matrix). The study population consisted of all academic leaders in private Jordanian universities in the academic year (2019-2020), whereas the study sample consisted of (105) academic leaders. It was found that the status quo of competitive environments in private Jordanian universities according to The Strategic Condition Matrix (ADL Matrix) from academic leaders’ point of view for the institution’s competitive position, and the institution’s maturity and development in providing services dimensions was moderate. It was also found that there were no significant differences between the estimations of the study sample on the status quo in creating competitive environments in the private Jordanian universities according to The Strategic Condition Matrix (ADL Matrix) from academic leaders’ point of view that is attributed to the Region variable. It was found that there were no significant differences between the estimations of the study sample attributed to the respondent's position. Based on the results, several recommendations were suggested such as adopting contemporary administrative concepts in universities’ management at various levels, for example: Quality Management, Knowledge Management, Labour Engineering, this will lead to upgrading the overall and main university functions and direct them towards competitiveness. Keywords: Competitiveness, Private Universities, Academic Leaders, The Strategic Condition Matrix (ADL Matrix) DOI: 10.7176/JEP/11-26-13 Publication date: September 30 th 2020
Highlights
Higher education, through its different institutions such as universities, colleges, and higher institutes in addition to scientific research centres, is considered the leader of the scientific progress movement and the civilizational prosperity in various fields
Are there significant differences at (α = 0.05) in the status quo in creating competitive environments in the private Jordanian universities according to The Strategic Condition Matrix (ADL Matrix) from the point of view of academic leaders that can be attributed to region and position?
What is the status quo in creating competitive environments in the private Jordanian universities according to The Strategic Condition Matrix (ADL Matrix) from the point of view of academic leaders? To answer this question, means and standard deviations for the status quo in creating competitive environments in the private Jordanian universities according to The Strategic Condition Matrix (ADL Matrix) from the point of view of academic leaders were calculated
Summary
Through its different institutions such as universities, colleges, and higher institutes in addition to scientific research centres, is considered the leader of the scientific progress movement and the civilizational prosperity in various fields. Competition among universities is a very positive phenomenon produced by many contemporary factors, which include globalization, knowledge economy, quality standards, global university rankings, and many other factors It is an indicator of the strong economy of any country as it is all about being efficient and effective in achieving comprehensive societal development. Regarding the importance of higher education in the Hashemite Kingdom of Jordan, the Jordanian universities are of great importance and an important resource in preparing and developing trained manpower who are capable of making progress and societal development; The competitive advantage of universities establishes the important strategic element that helps in investing opportunities, and provides a real and fundamental opportunity for the institution to achieve continuous progress compared to its competitors. Competitiveness is the source that strengthens the institution’s position by achieving profitable returns through its excellence
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