Abstract
The model of discourse both implied and enacted by classical rhetoric is founded on the necessity of communication: the rhetor takes the object of imitation and attempts to transmit it through the medium of language to the listener or (later) to the reader.' The excellence of the oration is proportionate to the efficiency of this transmission. The source of the oration (the speaker), its target (the audience) and the message which passes between them (figurative language) all participate in a single process, while retaining, nevertheless, their separate identities. The three traditional ends of rhetoric (the production of pleasure, profit and emotion) are subsumed under this general purpose or officium of persuasion. It is to the achievement of an ever more efficient instrument of persuasion that the rhetors subordinate the serried ranks of trope and
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