The Revival of Charisma: Experimental Evidence From Argentina and Venezuela

Abstract

Scholars have long claimed that political movements founded by charismatic leaders must undergo “routinization,” or depersonalization, to survive. Yet many such movements appear to have sustained their charismatic nature and have persisted or reemerged in cases as diverse as Argentina, Venezuela, Peru, Turkey, and China. Focusing on Argentine Peronism and Venezuelan Chavismo, this article examines the potential of new leaders to revive their charismatic predecessors’ legacies to perpetuate the movement and gain the followers’ support. Through face-to-face survey experiments conducted in both countries, the article shows that new leaders who (a) implement bold, initially impressive policies and (b) symbolically tie themselves to the charismatic founder cause citizens to express stronger emotional attachments to the movement and garner political support. The results challenge the notion that charismatic movements are short-lived and underscore the potential of these movements to impact democratic politics and party-system development long after their founders disappear.