Abstract
Douyin is now a popular short video app for Chinese college students. Most Chinese college students watch Douyin for entertainment. So how Douyin brings happiness to college students is worth studying. A questionnaire was made for college students to fill out to help with the study. Through data analysis of the questionnaire results, the conclusions are showed that first Chinese college students are attracted by entertaining videos on Douyin, and they like livestream function of Douyin most, which also brings them happiness. Douyin had become a form of entertainment among college students during the quarantine as well. Furthermore, fragmented video information transmission mode on Douyin makes some students think the joy they get is continuous, while others think it is transient. In addition, most students agree that Douyin is a vulgar way of entertainment, mainly due to the uneven quality of the videos on this platform. Overall, this study presented that Douyin does bring happiness to Chines college students. However, this kind of video content that brings students happiness is tacky to some extent and has no substantive meaning.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callMore From: Lecture Notes in Education Psychology and Public Media
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
