The Relevance of the Souvenirs, Food, Experiences and Facilities of a Bordered Destination on the Key Relationship of Perceived Value, Attitudes and Satisfaction

Abstract

ABSTRACT Borders are geographic areas with great potential for the development of tourism activity, and tourism can contribute to socioeconomic development and the conservation of resources, both cultural and natural. The study addresses the influence of aspects such as food, souvenirs, experiences and facilities on the perceived value, attitudes and satisfaction of visitors towards a border destination. A questionnaire was administered to a sample of 583 tourists visiting the northern border of the Dominican Republic and the Republic of Haiti. This geographical area being the main point of flow of visitors between both countries. Using variance-based structural equation modeling based on the partial least squares method, the food, experiences at the destination, and facilities of a border destination have a positive influence on their perceived value. It has also been verified a positive influence of tourist attitudes on the perceived value and satisfaction. Results are very useful for local stakeholders, for the improvement of elements such as souvenirs sale, which can increase tourist satisfaction and contribute to the sustainable development of the region, the creation of stores and/or local businesses.