Abstract
As societies develop, the tourism industry has become one of the most powerful and largest industries in the global economy. The industrial status and economic function of the tourism industry have increased in the economic development of cities. The tourism industry has helped to drive the city economy, create employment, and facilitate culture and the environment The tourism industry, as one of the supporting industries for economic development in China, presents diverse services that are not only competitive within the industry, but could also increase national consumption. In addition to the professional service items and quality, the adjustment of business strategies aimed at the changeable environment are considered as key success factors in the tourism industry. This study analyzes the effect of business strategies on organisational performance in the tourism industry. Owners, managers, and employees from the top ten travel agencies in Taiwan were selected as the research subjects and a total of 600 questionnaires were distributed. Within the retrieved 438 surveys, 43 were incomplete and removed to yield a total of 395 valid questionnaires. Within the empirical analyses business strategies appear to have significant positive correlations with job satisfaction, organisational objective and job performance in organisational performance. Moreover, organisational culture presents a partially moderating effect for the relations between business strategies and organisational performance.
Highlights
Due to internal as well as external factors, the tourism industry is experiencing numerous operating risks
Operating risks could bring about profit losses and even bankruptcy in the tourism industry, which emphasises the importance of business strategies for managerial activities in the tourism industry
With a multiple regression analysis to test H1, the results showed significant effects of objective strategies (β=0.173, p
Summary
Due to internal as well as external factors, the tourism industry is experiencing numerous operating risks. To effectively avoid operating risks, managers in the tourism industry require keen perspicacity to accurately manage the development of the tourism industry and to adjust operational policies for reform. To cope with the rapid changes in the external environment, the formulation and timely adjustment of business strategies are essential for its survival. Effective business strategies with accurate directions are regarded as preconditions in the competitive tourism industry. Accompanying the business strategies, efficient operating competency should be ensured to achieve strategic goals and obtain favorable business performance. Effective application of resources could turn strategies into specific actions to fulfill the strategic goals that are reflected in business performance. This study aims to discuss business strategies and organisational performance in the tourism industry
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