Abstract
Scholarly interest in culturally-driven determinants of ethical behavior has grown substantially in recent years. This phenomenon is due to increasing pressure placed on top management teams of multinational firms to ensure high moral standards. One theory that has been overlooked in culture-based business ethics research is generational subculture theory. This theory will be explored in the current paper with respect to its relationship to moral philosophy. A theoretical model and conceptual matrix are developed and research propositions proposed. The resulting framework will aid future researchers of cross-cultural ethics due to the incorporation of generational subculture as a variable of analysis.
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