The Relation Between Corporate Philanthropy and Territorial Development in Brazil: Mapping the Corporate Social Managers’ Perspectives

Abstract

Research objective: To characterize and to discuss corporate social investment focused on territorial development in Brazil.
 Theoretical framework: Corporate philanthropy and corporate community relations.
 Methodology: Narrative approach based on a two-fold data collection strategy: semi-structured interviews and a focus group.
 Results: Three main narratives to make sense of the role of corporate social investment in fostering territorial development: (i) institutional capabilities and social participation; (ii) and aligning of corporate social investment to public policies; and (iii) shared value and social license to operate.
 Originality: A comprehensive understanding of the territorial approach for development projects implemented by corporate social investors in Brazil.
 Theoretical and practical contributions: Contributions to the literature about corporate philanthropy, corporate community relations and, about the territorial development agenda in Brazil. Practical implications on the roles and responsibilities of businesses and its impacts on territorial development and, on the other hand, of the corporate social investor and its contribution to the development of the localities where a company operates.