Abstract

As to the influence of societal concept, the females always live in the subordinate status in a great measure of historical development. To design profession, the deficiency of female consciousness leads to the imbalance of design. The rare feminist consciousness in design history such as the Rococo Style and the New Art Movement reflect the necessity and importance of feminine consciousness. The development of modern society makes the females go out to society gradually. Thus women consumption has gradually hold most of the consumer market. This paper analyzes the manifestation of female consciousness in modern design elements, and the significance and realization of feminine design from the perspective of women consumption market.

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