The reconstitution of broken interfirm relations

Abstract

Why do firms re-establish previously dissolved relations with other firms? In this paper we explore this phenomenon in a customer-supplier context. Organization and strategy theorists have focused primarily on the formation, evolution, and dissolution of interfirm ties, but few have examined their reconstitution, despite evidence that tie reconstitution can have benefits for firms. We address this gap through an examination of strategic customer-supplier relations among 26 Scandinavian firms. Based on 95 open-ended interviews with executives of these firms, we show that four factors promote the reconstitution of previously dissolved ties: the existence of relation-specific investments in the earlier tie, accompanied by a history of reliability and coordination; concerns regarding the uncertainty and risk associated with the initiation of a new relation from scratch; the maintenance of social ties between firm officers during the period of dormancy; and a major structural change such as a reorganization, merger, or acquisition in one or both firms. The results suggest that reconstituted interfirm relations represent a type distinctly different from newly-formed, currently active, or repeated ties. Successful reconstitution requires that the firms overcome whatever difficulties led to the cessation of their relation in the first place. How the ties were dissolved has an impact on their reconstitution at a later stage. A dormancy stage may provide new and unexpected knowledge, novel information, and other new resources that can lead to substantial benefits after the firms achieve a successful reconstitution.