Abstract
This article draws on both primary and secondary sources to help understand the evolution of the public relations profession through a biographical analysis of Lorena Hickok, a reporter who was the first woman to have a front-page byline in the New York Times and to hold a PR position in the Franklin D. Roosevelt administration. In examining her lesser-known public relations career at the World's Fair from 1937 to 1940 and at the Democratic National Committee from 1940 to 1945, the authors found that she implemented asymmetrical public relations and relationship maintenance strategies, which were both forms of a developing managerial function in the public relations field. Information about this period of her work adds to the history of women in political public relations.
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