Abstract
AbstractThis study investigates the demand for travel for well‐being and enhancing health by Korean domestic tourists. The current level of health travel preferences and participation rates were examined and compared to the preference for other travel types. A questionnaire survey was conducted with 270 participants, and additional raw data from the Korean National Tourism Survey (a sample of 6,309) were incorporated. This research found that preference for health travel is comparatively high, but participation levels are low compared to other travel themes. From these results, implications for health tourism industry practitioners are suggested, and recommendations for marketing products proposed.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
