The Promoting Effect of Strategic Alliance on Enterprise Internationalization: Case Analysis and Empirical Study

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This study discusses how strategic alliances can promote the internationalization of enterprises, focusing on their role in market entry, resource integration and competitive advantage promotion. Enterprises face many challenges in the process of globalization, including barriers to market entry, restrictions on technology access and the difficulty of supply chain coordination. As an important internationalization strategy, strategic alliance can help enterprises break through these obstacles and realize the optimal allocation of resources and improve their competitiveness. This paper selects the strategic cooperation between Huawei and Vodafone as a typical case to analyze in-depth its cooperation results in technology research and development, market expansion and supply chain synergy. Huawei As the world's leading communications technology company, the cooperation with European telecom giant Vodafone covers 5G network construction, application promotion of the Internet of Things (IoT), and cloud computing service optimization. The alliance has not only boosted Huawei's deep presence in the European market, but also boosted Vodafone's innovation and competitiveness in emerging technologies. Case study shows that the strategic alliance plays a key role in the process of promoting the internationalization of enterprises, and can effectively reduce the market entry barriers, accelerate the integration of enterprise resources, and enhance the competitive advantage in the international market. In addition, based on the theory of enterprise internationalization, this paper conducts regression analysis and structural equation model (SEM) test on the data of 200 international enterprises, which further verifies the role of strategic alliance in promoting the internationalization performance of enterprises. The research results show that: (1) strategic alliance can significantly improve the overseas market share and international income growth rate; (2) technical cooperation and supply chain collaboration play an intermediary role between alliance and internationalization performance; (3) the intensity of market competition can regulate the relationship between strategic alliance and internationalization performance, that is, the greater the competition, the more obvious the strategic alliance promotes internationalization. This study not only enriches the theoretical system of enterprise internationalization, but also provides practical guidance for the strategic layout of enterprises in the global market. At the same time, the research results also have some enlightenment for the government policy formulation, and it is suggested that policy makers provide support for enterprises to establish transnational strategic alliances, and promote scientific and technological cooperation and market opening.