THE PROJECT “KYIV – A WORLD BOOK CAPITAL”: PROSPECTS FOR IMPLEMENTATION

Abstract

An idea of publishing business as an editorial and publishing process for editing of a particular edition is a thing of the past. A modern specialist in publishing business is primarily a cultural figure, an innovator, a creative generator of new ideas who has high-quality professional education, teamwork skills, and leader’s competencies. Institute of Journalism of Borys Grinchenko Kyiv University educates and trains such specialists. The practical- oriented education is particularly the project work with students where the more real and significant projects are, the more interesting training are and the better results are traced. The author of the article studies innovative methods of teaching practical subjects in the field of publishing at a higher educational institution, the ways of involving students in classroom lessons and out-of-school activities in real long- term projects aimed at obtaining the planned results, as follows: firstly, increasing the quality of education; secondly, improving the image of educational institution; thirdly, solving important publishing and cultural tasks. The project “Kyiv – a World Book Capital”, implemented within the discipline “International Publishing Business” as the basis, aims to prepare the ground for representing the city of Kyiv as a nominee for such an honorary status and to prepare analytical information. In the course of work on the project, the students have developed an application form for applying for the status of the World Book Capital. The author of the article draws attention to other student projects. The researcher has also studied the festival’s activities of the Institute of Journalism, in particular the festival “Book fashion”, which is organized and conducted annually by the students-publishers. As well another project work of the Department of Publishing is studied.