Abstract
In recent years, one of the main priorities of companies has been to adapt their business activity and commercial strategy to be aligned with the 17 Sustainable Development Goals (SDGs) established by the United Nations, in its “2030 Agenda”. To overcome this challenge, companies develop and implement Corporate Social Responsibility (CSR) strategies. One of the objectives that have generated the most interest is Goal 5 dedicated to promoting gender equality. This study analyzes the gender equality evolution in companies as part of CSR through Change Management (CM). To do this, a longitudinal study was carried in the last ten years with an analysis of the content of various reports from four of the most important banks in Spain. The results corroborate the growing interest of the largest Spanish financial institutions in gender equality. Being women's access to employment, salary gap information, and the presence of women on the board of directors a priority. Likewise, the CM appears as a lever for the achievement of the SDGs by the entities, gaining relevance in recent years, and being linked to the strategic approach and business objectives for the development of CSR.
Highlights
The environment is changing and companies must develop competitive advantages, in the economic sphere and in the social area
One of the main priorities of companies has been to adapt their business activity and commercial strategy to be aligned with the 17 Sustainable Development Goals (SDGs) established by the United Nations, in its “2030 Agenda”
The objective of this study is to evaluate the evolution of gender diversity as part of Corporate Social Responsibility (CSR) through Change Management (CM) in the last decade of the Spanish financial sector
Summary
The environment is changing and companies must develop competitive advantages, in the economic sphere and in the social area. SDG number 5 that promotes gender equality has generated the most interest: “Achieve gender equality and empower all women and girls.” This goal is crucial because empowering women and girls is proven to help promote growth and sustainable development. The objective of this study is to evaluate the evolution of gender diversity as part of CSR through Change Management (CM) in the last decade of the Spanish financial sector. To this end, a ten-year longitudinal study of sustainability reports and annual reports have been carried out for Santander, BBVA, Bankia and Bankinter, four of the most important banks in Spain. The results show the progress of gender equality in the Spanish banking sector, corroborating the conclusions of the work of Calabrese, Costa, Ghiron, & Menichini (2018)
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