THE POSITION AND PERSPECTIVES OF CREATIVE INDUSTRIES IN BALKAN COUNTRIES

Abstract

The Creative Industries were defined in the Government’s 2001 Creative Industries Mapping Document as „those industries which have their origin in individual creativity, skill and talent and which have a potential for wealth and job creation through the generation and exploitation of intellectual property”.This article presents the current position and perspectives of creative industries around the worldwide and in some Balkan countries. The influence of imported models of creative industries is reviewed in parallel with an in-view of the global creative industries on the local production and distribution where their influence on the infrastructural as well as content level is taken into account. For example, the UK has been a leader in the development of this agenda, not just as a driver of the economy but also promoting social inclusion, diversity and development.The article also indicates the lack of cultural and other public policies in the field of creative industries throughout the region - if they are present they are not suitable to the local situation. The article denotes that the situation in the region is still very diverse and that the conditions for the further enhancement of creative industries are still not developed. Taking into account the heterogenic situation throughout the SEE region the author outlines some recommendations for creative industries that would be create the framework of strategies for sustainable cultural development.