The Portrait of Pseudo Happiness on Social Media: Formulation of Happiness Literacy Concept Based on Quran to Realize Authentic Happiness in Industry 4.0

Abstract

Recently, the world experiences a striking process of modernization that provokes dehumanization phenomena. Consequently, modern society encounters a spiritual crisis (<em>azmah ruhaniyah</em>), primarily caused by greediness rationalism mind-set as the consequence of technology hegemony. Particularly, in the industry 4.0 revolution era, its prevalent challenge is the appearance of disruptive technology that affects almost every aspect of life, including the spiritual aspect. This spiritual crisis affects the formation of soul-sick (<em>qalbun saqim</em>). One of the examples is the pseudo happiness that has become an epidemic in various kinds of social media like WhatsApp (WA), Instagram (IG), Facebook (FB), Twitter, and so forth. Social media users share happiness content without being accompanied by their real emotions. These emotions are illustrated as pseudo happiness, which is the fake happiness acknowledged by the people. In this study, the researchers formulated happiness literacy by using the detection and education method to realize authentic happiness. The detection of pseudo happiness refers to the indicators built based on the universal values of the Quran. This idea is presented on a website named literasibahagia.or.id to ease the access of technologically literate users. The findings of this study unravel the decreasing pseudo happiness on social media, along with society's local culture usage on social media