Abstract

List of Illustrations ix List of Tables xi Preface xiii CHAPTER 1: Presidential Words and the Economy 1 CHAPTER 2: Measuring the Intensity and Tone of Presidential Rhetoric about the Economy 17 CHAPTER 3: What Determines the Intensity and Tone of Presidential Rhetoric on the Economy? 34 CHAPTER 4: Four Cases of a President's Rhetorical Leadership of the Economy 63 CHAPTER 5: Do Presidents Affect Public Approval of Their Job Performance through Economic Rhetoric? 109 CHAPTER 6: Does Presidential Rhetoric on the Economy Affect Economic Behavior and Performance? 136 CHAPTER 7: Why Should We Care about Presidents' Economic Rhetoric? 161 Notes 175 References 183 Index 195

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