Abstract
The purpose of this study is to answer the question: Is AVATAR’s political campaign method unable to replace the original figure of the candidate for Governor of West Java, Ridwan Kamil, so as to convince them to vote. This study is focus on the phenomenon of communication involving 3D Virtual elements in the form of AVATAR, the candidate pair of West Java Governor, Ridwan Kamil, in order to greet and conduct dialogues directly toward the prospective voters in remote isolated area of Western Java that is not reached by the internet network, using the fleet campaign car as much as 6 fleets in which there is a campaign tool that one of them conceptualize duplication of Ridwan Kamil character in the form of 3D Avatar. The research method chosen is from Schutz’s phenomenomology based on the meaning of the reaction to the avatar campaign method of the candidate pair of West Java governor Ridwan Kamil in pilikada 2018.
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