Abstract

Along the Glamorgan Heritage Coast—a cliffed coastline—rockfalls are ubiquitous, and many users, for example, sunbathers at the cliff-base, cause considerable management problems. Attempts have been made to educate users as to the dangers of the hazard, predominantly through the use of hazard warning signs. Perception studies found that whilst awareness had been created amongst the majority of users, many still chose to take risks. Examination of individual difference characteristics found that no one type of ‘risk taking’ group was evident. Warning signs, although perceived by many, were poor in prompting changes in user behaviour. However, application of a semantic differential test found that perceived effectiveness was improved when combinations of words and symbols were employed.

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