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The pedagogical impact of the gestures of filmmaking

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Abstract
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In this article, we consider the concept and methodology of the international film education project Le cinéma, cent ans de jeunesse (CCAJ) and how this is adapted in practice. We argue that this project is based on a phenomenological approach, in that it explores film aesthetic questions that have an existential dimension and make palpable the embodiment of perception and reflection. Hence, CCAJ proposes gestures of filmmaking that are not mere technical operations, but express an embodied relation to others and to the live-world. Our argument is threefold. After a theoretical introduction to the notion of the gesture, we discuss the subjects proposed in CCAJ in the last 30 years with regard to their existential dimension. We then have a closer look at the cycle ‘Filming the Other – The Documentary Gesture’ (2023–4): first, in delineating the phenomenological conception of the subject’s central notion of alterity, and second in revisiting a series of interviews made with four tandems of teachers and filmmakers from Bulgaria, Paris and Portugal participating in the project. Based on these interviews we categorise different gestures of documentary filmmaking and discuss their specific pedagocical potential, especially in deploying a means for the pupils to engage with others. It is the process of filmmaking that triggers an interest and initiates a move towards others, they would not make otherwise.

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This Chapter focuses on the use of English as a lingua franca (ELF) in international educational projects in Europe. Firstly, it discusses functions of language as a lingua franca from a sociolinguistic perspective, in particular considering the concept of the ownership of ELF. Secondly, it draws on sociocultural theory of second language learning. In the situated learning approach second language learning is viewed as a functional and regulatory process in attaining an identity of a member of a community of practice. Such a view is applied to ELF and is exemplified by three international educational projects: an MA blended learning project under this author’s supervision and two larger international projects, one involving two partner countries and the other—eight partner countries. The MA project and the international projects (The European Master for European Teacher Training Project—EMETT and a Polish-Ukrainian project on the Development of Intercultural Competence through English—DICE) serve as illustrations of the claim that English is used nowadays by non-native users of English first of all to suit their own purposes. What is of primary significance is communication between the international participants and implementation of the project goals. It is argued that non-native ELF users in international projects can be empowered in their use of English by their sense of legitimate ownership of English that stems from their necessity to use a common language in oral, digital and written communication. Implications are drawn for English language teaching and learning in Europe.

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Customer knowledge management in international project: a case study
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PurposeThis paper aims to examine how customer knowledge management (CKM) be implemented in international projects between the UK and China in practice, with a focus on the marketing process application, i.e. how analytical CKM systems are used to support customer knowledge (CK) acquisition.Design/methodology/approachThe case study practice of CKM application is based upon examining qualitative results reported from a two‐year study of CKM applications in an UK education service provider. An evaluation of CKM analytical functions provided by the international marketing team from the UK and its China counterparts in international joint education projects. A conceptual model of an analytical CKM system for CKM in this UK‐China environment is developed from the findings and literature review.FindingsUK‐China related CKM research is relatively new. Current CKM researches are dominated by Western cases and theories. China related international joint projects in this case study suggest that cultural factors play important roles in successful marketing. Meanwhile, CKM provides key factors in the implementation system.Practical implicationsThe findings shed light on the potential areas in which organisations can practically use CKM in international joint projects. The application of analytical CKM was investigated to build up a CKM model in practice. The paper also provides guidance for the service industry as how an analytical CKM system needs to be developed to support marketing process.Originality/valueThe latest findings on CKM application in this UK‐China case study are reported. An innovative analytical CKM model is proposed for marketing process, i.e. environmental influences, value specification, solution development and customer development. Key factors, such as knowledge about, for and from customer in CKM are examined.

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The paper investigates the processes of development of students’ foreign language communicative competence at universities under the conditions of informatisation and internationalisation. The hypotheses of our research: 1) in the conditions of internationalisation of higher education, the level of students' knowledge of foreign languages influences the intensity of their participation in international educational projects; 2) internationalisation of higher education creates effective motivators for more thorough study of foreign languages; 3) informatisation is a powerful tool for improving the quality in foreign language teaching at universities. The authors developed a questionnaire including 11 questions (closed and open). Respondents were 245 fourth-year students of Chernihiv National University of Technology (Ukraine) of humanitarian and technical specialities. The majority of respondents (89%) expressed their desire to participate in international educational projects with trips abroad; 44% of respondents identified the unsatisfactory level of foreign language skills as the main barrier to participation in such projects; 67% noted that the latest methods of teaching foreign languages should be introduced at their institution. On the basis of the results of the research, the authors suggest a set of innovative interactive teaching methods using information and communication technologies. The research results will allow increasing the students’ level of interest and motivation to study foreign languages and, accordingly; will provide the improvement of existing pedagogical approaches to the development of foreign language communicative competence of future specialists at universities.

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«No sabemos lo que tenemos hasta que lo perdemos...»
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This article reflects on the experience of loss as a transformative event that reveals the value of what once seemed ordinary and unnoticed in everyday life. Through a humanistic and phenomenological approach, it examines how absence disrupts personal biography, reshapes priorities, and alters one’s understanding of life’s meaning. Loss–whether related to health, relationships, abilities, or life projects–is presented not only as a source of suffering but also as an opportunity for awareness and inner reconstruction. The paper highlights the importance of professional support grounded in empathy, ethics, and person-centered care, particularly in healthcare and caregiving contexts. It emphasizes that recognition of value often emerges through deprivation, encouraging reflective practice that integrates emotional, relational, and existential dimensions into care. Ultimately, loss is understood as a deeply human experience that can foster personal growth and renewed meaning.

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