Abstract

The development of career counseling in Taiwan during the last 40 years suggests priorities for future development. Although many of the basic constructs of career counseling are used in Taiwan, cultural differences are also apparent. At the earliest stage of career development in Taiwan (1960–1980), career guidance was managed through vocational centers and government agencies. The focus was almost exclusively on school‐aged youth seeking employment. At the middle stage (1980–1990), the terms for career counseling were being translated into Chinese, and trained Career Counselors were returning from study abroad. The emphasis was primarily on educational systems. At the present stage (1990‐present), career counseling was provided to adults outside the school setting and corporations were organizing their own career counseling services. The future presents many conflicts between Western and Asian values, traditional or modern demands, and self or family interests. Technological advances in testing and information sciences provide opportunities and problems for career counselors.

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