The Online Fruit and Vegetable Purchase Decisions: The Roles of Lifestyle, Promotion, and Service Quality

This study aims to empirically analyze the influence of product quality and service quality on customer satisfaction, with purchase decisions as a mediating variable, specifically among Alfamart consumers in the Singosari area, Malang Regency. The background of this research stems from the increasing competition in the modern retail sector, which requires companies to understand the key factors influencing customer satisfaction and loyalty. In this context, product quality and service quality are considered essential elements that shape customer perceptions and influence their purchasing decisions. A quantitative approach with an explanatory research design was used in this study. The sample was selected using purposive sampling, involving 97 respondents who had made purchases at Alfamart at least twice within the last three months. Data collection was conducted through the distribution of structured questionnaires, which included items measuring perceptions of product quality, service quality, purchase decisions, and customer satisfaction. The data were analyzed using the Partial Least Square-Structural Equation Modeling (PLS-SEM) method to examine the relationships among variables comprehensively and simultaneously. The results of the analysis show that both product quality and service quality have a significant and positive effect on purchase decisions and customer satisfaction. Moreover, purchase decisions are proven to significantly mediate the influence of both product and service quality on customer satisfaction. This indicates that the purchase decision acts as a crucial mechanism linking the effect of quality to overall satisfaction. These findings contribute theoretically to the consumer behavior literature in the modern retail context and offer practical implications for retail management, such as Alfamart. Retailers are encouraged to focus on improving both product offerings and service delivery as strategic efforts to enhance customer experience. By doing so, they can effectively increase customer satisfaction and strengthen customer loyalty in the long term.

The aim of this research is to assess how service quality and image impact customer satisfaction, with purchase satisfaction serving as an intermediary factor, specifically within Mansyur Residence Medan. The study encompasses a population of 180 individuals, with a sample size determined using a simple random sampling technique, amounting to 124 participants. Data collection is facilitated through a questionnaire focusing on service quality, image, customer satisfaction, and purchase decisions. Data analysis adopts the Partial Least Square (PLS) approach via SmartPLS software. Findings reveal that service quality, image, and purchase decisions significantly and positively influence customer satisfaction. Furthermore, through specific indirect effects, it is evident that service quality positively and significantly affects customer satisfaction via purchase decisions, while image similarly exerts a positive and significant impact on customer satisfaction through purchase decisions. The combined influence of service quality and image on the Customer Satisfaction variable accounts for 76.3%, with the remainder influenced by variables beyond the scope of this study. Similarly, the contribution of the purchase decision variable influenced by service quality and brand image amounts to 79%, with external variables accounting for the remaining influence.

In the era of increasingly fierce business competition, price, product quality, and service quality have become important elements in building customer satisfaction. This study aims to analyze the influence of price, product quality, and service quality on customer satisfaction through purchase decision as an intervening variable at MS Collection Store in Situbondo Regency. This research is an explanatory study with a quantitative approach. The population of this research is the customers of MS Collection Store, with the sampling technique using purposive sampling. Data analysis was conducted using IBM SPSS Statistic 22 with Structural Equation Modeling – Partial Least Square (PLS-SEM) through Smart PLS 3.2 software. The results of the hypothesis testing using Smart PLS 3.2 show that Price has a positive influence on Purchase Decision but the effect is not significant, Price has a positive influence on Customer Satisfaction but the effect is not significant, Product Quality has a positive influence on Purchase Decision but the effect is not significant, Product Quality has a positive influence on Customer Satisfaction but the effect is not significant, Service Quality has a positive and significant influence on Purchase Decision, Service Quality has a positive influence on Customer Satisfaction but the effect is not significant, Purchase Decision has a positive influence on Customer Satisfaction but the effect is not significant, Price has a positive influence on Customer Satisfaction through Purchase Decision but the effect is not significant, Product Quality has a positive influence on Customer Satisfaction through Purchase Decision but the effect is not significant, Service Quality has a positive influence on Customer Satisfaction through Purchase Decision but the effect is not significant.

In an ever-evolving and increasingly competitive industrial world, marketing management plays a strategic role in managing and enhancing business success, including in the beauty service sector such as Make-Up Artists. This intense competition is expected to motivate business actors to quickly adapt to the dynamics of the business environment in order to meet consumer needs, desires, and expectations. This study aims to analyze and examine the influence of Facilities, Promotion, and Service Quality on Purchase Decisions with Customer Satisfaction as an intervening variable at Kunti N Azizah Make Up in Situbondo. The sampling technique used in this study was purposive sampling. Data analysis and hypothesis testing were carried out using the Structural Equation Modeling – Partial Least Square (PLS-SEM) approach. The results of the direct effect hypothesis testing using Smart PLS 3.0 application showed that Facilities have a significant positive effect on Customer Satisfaction, Promotion has a positive but not significant effect on Customer Satisfaction, Service Quality has a significant positive effect on Customer Satisfaction, Facilities have a positive but not significant effect on Purchase Decisions, Promotion has a positive but not significant effect on Purchase Decisions, Service Quality has a significant positive effect on Purchase Decisions, and Customer Satisfaction has a significant positive effect on Purchase Decisions. The results of the indirect effect hypothesis testing indicate that Facilities have a positive but not significant effect on Purchase Decisions through Customer Satisfaction, Promotion has a positive but not significant effect on Purchase Decisions through Customer Satisfaction, and Service Quality has a significant positive effect on Purchase Decisions through Customer Satisfaction.

This study aims to analyze the influence of social media promotion, Price Discounts, and Service Quality on Loyalty with Purchase decisions as intervening variables at LALABEADS UMKM in Bondowoso. This study uses a quantitative approach with a survey method by distributing questionnaires to LALABEADS consumers. The data analysis was carried out using the Partial Least Square (PLS) method. The results showed that social media promotion had a negative but not significant effect on purchase decisions. The price discounts and service quality had a significant negative effect on Purchase Decisions. In addition, social media promotion also had a negative but not significant effect on Loyalty. In the indirect path, Social media promotion and price discounts have a negative but insignificant effect on Loyalty through Purchase Decisions. Conversely, Service quality has a significant positive effect on Loyalty through Purchase Decisions. This finding indicates that service quality has an important role in driving Loyalty through Purchase Decisions, while Social media promotion and price discounts have not provided an optimal effect.

This research aims to identify the influence of store atmosphere, service quality, and social media marketing on purchasing decisions at the Surabaya Metropolitan District Coffee Shop. Using quantitative methods with non-probability sampling techniques through purposive sampling, this research involved 115 respondents aged over 17 years who had bought and visited shops and had social media. Data was collected via Google Form and analyzed using Partial Least Square (PLS). The research results show that store atmosphere, service quality, and social media marketing have a positive influence on purchasing decisions. Consumers consider the design at Kedai Distrik Metropolitan to be quite unique by combining Vintage Chinatown-Sumatra themes. With a unique place and cheap product prices, consumers are happy to visit Kedai Kopi Distrik Metropolitan Surabaya, especially among teenagers.

This study aims to provide empirical evidence regarding the influence of product quality, service quality, and price on the decision to purchase medical device products and their implications for consumer satisfaction. This study uses the PLS (Partial Least Square) analysis method. This study uses primary data in the form of a questionnaire and is distributed to 141 (one hundred and forty-one) respondents who are users of medical device products, namely apheresis machines. Based on the overall exposure of statistical calculations on structural model analysis and testing that partially, product quality is proven to have a positive and significant effect on purchasing decisions for medical device products, service quality is proven to have a positive and significant effect on purchasing decisions for medical device products, prices are proven to have a positive and significant effect. significant towards the decision-making of medical device product purchasing, product quality proved to have a positive and significant effect on consumer satisfaction of owned medical device products, service quality proved to have a positive and significant effect on consumer satisfaction of medical device products, price proved to have a positive and significant effect on consumer satisfaction of medical device products health. The purchase decision is proven to have a positive and significant effect on consumer satisfaction with medical device products.

The urgency of this study is driven by the rapid development of online to offline (O2O) shopping platforms, which millennial consumers increasingly use in Indonesia. The shift from online to offline shopping and the quality of service provided are believed to significantly impact consumer purchase decisions. This study aims to analyze how the O2O shift and service quality influence the purchase decisions of millennial consumers in Indonesia. The method used in this study is Partial Least Squares Structural Equation Modeling (PLS-SEM) with the SmartPLS application to analyze data obtained from 100 respondents selected using purposive sampling. The results of the analysis show that the online and offline shifts positively and significantly impact service quality. Furthermore, the O2O shift also positively and significantly influences customer purchase decisions. Service quality, in turn, was found to have a positive and significant effect on purchase decisions. These findings emphasize the importance of integrating both online and offline shopping experiences to enhance service quality and influence purchase decisions among millennial customers in Indonesia. This study contributes to understanding how O2O strategies can be leveraged to improve customer satisfaction and drive purchasing behavior. The novelty of this study lies in its approach, which integrates the effects of the O2O transition and service quality simultaneously, a perspective not extensively explored in previous studies related to millennial consumers in Indonesia. Practical implications of this study suggest that companies need to consider seamless integration between online and offline platforms to enhance customer experiences and drive purchase decisions.

Advantage required consumer trust, service quality, brand image and celebrity endorser to make purchasing decisions for a product. This study aims to determine the direct and indirect influence of celebrity endorsers, brand image and service quality on purchasing decisions at Tokopedia with consumer trust as intervening variables in the city of Surabaya. This study used purposive sampling and snowball sampling techniques with a total of 200 respondents. Data analysis in this study used path analysis using SPSS 22 and Sobel test. The results show that 1) celebrity endorser has a positive and significant effect on consumer trust & purchasing decisions 2) brand image has a significant positive effect on consumer trust and purchasing decisions 3) service quality has a significant positive effect on consumer trust and purchasing decisions 4) consumer trust has a significant positive effect on purchasing decisions 5) celebrity endorser has a significant positive effect on purchasing decisions through consumer trust 6) brand image has a significant positive effect on purchasing decisions through consumer trust 7) service quality has a significant positive effect on purchasing decisions through consumer trust. This study suggests that further research should reach a wider scope.

This study aims to investigates the roles of price, promotion and service quality in enhancing customers’ online purchasing decision making at Shopee Foodwith electronic word of mouth as an intervening variable. The research method used is an associative descriptive quantitative method. The sampling technique adopted in this research is probability sampling with purposive sampling technique. The number of samples in this study was 100 respondents who purchased online food at Shopee Food. The data analysis technique uses PLS (partial Least Squares). The results of this research show that price has a positive and significant effect on purchasing decisions, then price has a positive and significant effect on purchasing decisions mediated by electronic word of mouth, then promotion has no effect on purchasing decisions, then promotion has a positive and significant effect on purchasing decisions mediated by electronic word of mouth. Likewise, service quality has a positive and significant effect on purchasing decisions. Service quality has a positive and significant effect on purchasing decisions mediated by electronic word of mouth. Electronic word of mouth has a positive and significant effect on purchasing decisions.

This study aims to investigates the roles of price, promotion and service quality in enhancing customers’ online purchasing decision making at Shopee Foodwith electronic word of mouth as an intervening variable. The research method used is an associative descriptive quantitative method. The sampling technique adopted in this research is probability sampling with purposive sampling technique. The number of samples in this study was 100 respondents who purchased online food at Shopee Food. The data analysis technique uses PLS (partial Least Squares). The results of this research show that price has a positive and significant effect on purchasing decisions, then price has a positive and significant effect on purchasing decisions mediated by electronic word of mouth, then promotion has no effect on purchasing decisions, then promotion has a positive and significant effect on purchasing decisions mediated by electronic word of mouth. Likewise, service quality has a positive and significant effect on purchasing decisions. Service quality has a positive and significant effect on purchasing decisions mediated by electronic word of mouth. Electronic word of mouth has a positive and significant effect on purchasing decisions.

This study discusses the influence of brand image, price, and service quality on the purchase decision of OPPO brand smartphones at the MbahJo Cell mobile phone store in Kediri city. This study aims to determine and explain the results of the influence of brand image, price, and service quality on the purchase decision of OPPO brand smartphones at the MbahJo Cell mobile phone store in Kediri City. This type of research uses associative research using quantitative methods. The sample in this study was only on consumers who were making a purchase decision on OPPO smartphones at the MbahJo Cell mobile phone store as many as 102 consumers. The sampling technique uses Non-Probability Sampling with the Accidental Sampling method. Data collection techniques use questionnaires that have been tested for validity and reliability. The data analysis technique used is a classical assumption, multiple linear regression. The result of this study is that there is a significant influence of brand image on purchasing decisions with a value of Sig. 0.000 < 0.05. There is a significant influence of price on purchasing decisions with values of Sig. 0.037 < 0.05. There is a significant influence of service quality on purchasing decisions with a value of Sig 0.000 < 0.05. There is a simultaneous influence of brand image, price, and service quality on purchasing decisions with a Sig. value of 0.000 < 0.05.

This research aims were to determine the effect of price perceptions, service quality, and ease of transactions on purchasing decisions for commuter line train tickets at Wonokromo station. This research uses a quantitative approach. The sampling technique is non-probability sampling using purposive sampling method with a total of 200 respondents. The data analysis method uses Partial Least Squares (PLS) - Structural Equation Modeling (SEM) using the SmartPLS 4.0 software analysis tool. The analysis was carried out through three stages of testing: outer model (validity and reliability test), inner model, and hypothesis testing. The results showed that (1) perceived price has a positive and insignificant effect on purchasing decisions, (2) service quality has a positive and significant effect on purchasing decisions, and (3) ease of transactions has a positive and significant effect on purchasing decisions.

Service Quality and Facilities on Customer Satisfaction through Purchasing Decisions at Work Coffee at Bhayangkara Jaya University Bekasi Campus. This study aims to explore the effect of service quality and facilities on customer satisfaction through purchasing decisions. This study uses a quantitative method with a sampling technique, namely purposive sampling. The research sample consisted of 126 selected respondents. The research instrument is a questionnaire that has been tested for validity and reliability. Data analysis was carried out using the Partial Least Squares (PLS) method with the help of SmartPLS 4.0 software. The results of the research conducted at work coffee are as follows: 1) Service Quality variables have a positive and significant effect on Purchasing Decisions; 2) Facility variables have a positive and significant effect on Purchasing Decisions; 3) Service Quality variables have a positive and significant effect on Customer Satisfaction; 4) Facility Variables have a positive and significant effect on Customer Satisfaction; 5) Purchasing Decisions have a positive and significant effect on Customer Satisfaction.

The aim of this research is to determine the influence of taste, location and service quality on consumer loyalty with purchasing decisions as an intervening variable at the Yo Wes Mie Situbondo outlet. The sampling technique used in this research is a saturated sample. The data analysis and hypothesis testing in this research used Structural Equation Models – Partial Least Square (PLS-SEM). The taste has a positive and insignificant effect on Purchasing Decisions, Taste has a positive and insignificant effect on Consumer Loyalty, Location has a significant positive effect on Purchasing Decisions, Location has an insignificant negative effect on Consumer Loyalty, Service Quality has a significant positive effect on Purchasing Decisions, Service Quality has an effect positive and insignificant effect on Consumer Loyalty, Purchase Decision has a significant positive effect on Consumer Loyalty, Taste has a positive and insignificant effect on Consumer Loyalty through Purchasing Decisions, Location has a significant positive effect on Consumer Loyalty through Purchasing Decisions, Service Quality has a significant effect on Consumer Loyalty through Decisions Purchase.