Abstract
As major sociocultural phenomena, sport and its Olympic showcase are unable to escape either the heightened subjective (re)interpretation of the past or the social frameworks structuring the extension of memory representations during the final decades of the twentieth century. In order to better understand the phenomenon, this article aims to determine the role and weight of the various actors and institutions of the Olympic Movement in safeguarding the ideology advocated by Pierre de Coubertin. From the 1950s on and at several different levels – individual and collective – the promotion of a legacy oriented towards the pedagogical principles of Olympism became a recurrent challenge in institutional Olympic space. Through the segmentation and diversity of its uses, however, this memory raises the issue of its own instrumentalization and contributes to highlighting discordant heritage schemas within a movement presented as being unitary.
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